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Mari Takahashi (internet personality)

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Mari Takahashi
Takahashi in 2019
Born
Mariko Takahashi

San Francisco, California, U.S.
Other namesAtomicMari
Occupations
Years active2011–present
YouTube information
Channel
Genre
Subscribers298 thousand[1]
Total views6.7 million (main channel)[1]
100,000 subscribers
Last updated: September 16, 2024
Websitewww.atomicmari.com

Mariko "Mari" Takahashi, also known as AtomicMari, is an American YouTuber, internet personality and entrepreneur. She was a cast member of the YouTube comedy channel Smosh, hosting the Smosh Pit Weekly series on their second channel and becoming an original member of the Smosh Games channel. She departed from Smosh in 2020 and became a co-owner of Spacestation Gaming in 2021. She also appeared as a contestant on the reality game show Survivor in 2016.

Life and career

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Mariko Takahashi was born and raised in San Francisco, California and is Japanese-American.[2][3] Her father was an engineer and her mother was a ballerina, with the latter's occupation influencing Takahashi to pursue dancing and ballet in her adolescence.[2] Takahashi also played video games as a child, such as Mortal Kombat and Street Fighter.[2] She worked as a professional ballerina for ten years while working various jobs on the side.[2][4]

In 2010, Takahashi applied for a job with the YouTube comedy channel Smosh, formed by Ian Hecox and Anthony Padilla.[2][5] At the time the channel had sought expansion of their content,[5] and according to a Lifehacker interview, Takahashi claimed that they called for a Japanese speaker.[6] She first became a host for their Smosh Pit Weekly series on their secondary channel, which detailed content from their Smosh Pit blog hosted on their individual website.[5] Takahashi initially dealt with negative comments according to Smosh's then-boss Barry Blumberg, with Hecox and Padilla telling her to ignore them.[5] The series initially lasted from 2011 to 2015 for over 200 episodes, before being revived in 2017 with Takahashi hosting once more.[7][8]

Takahashi joined Smosh Games – a collaborative venture between Smosh and members of ClevverGames – in 2012.[9][10] She hosted various series on the channel, including MariCraft, a Let's Play series where she played Minecraft with members of the Smosh Games crew.[6][11] She also partook in an Assassin's Creed Origins-based mini-series with member Joshua Ovenshire in 2017.[12] Takahashi has been noted for her transition from working as a ballerina in a female-dominated industry to gaming as a male-dominated industry.[2][13] She was the first female member of Smosh Games,[2] until Ericka "Boze" Bozeman joined in 2017.[10] With Smosh Games, she won two Streamy Awards, and was listed among Forbes magazine's 2017 "Top Influencers" in Gaming.[13][14]

Outside of Smosh, Takahashi has pursued other ventures. In 2016, Takahashi was a contestant in the 33rd season of Survivor – Millennials vs. Gen X.[4][15] In anticipation, she hosted MariCraft: Outsider as a Survivor-based version of the MariCraft series.[11] Takahashi played for the Millennial tribe, but was the first contestant voted out of her team.[15] After ten years, Takahashi departed from the Smosh brand in early 2020 to focus on her solo career.[16] The same year, she ventured into hosting as a correspondent for gaming website Polygon's Speedrun news series.[4][17] Takahashi became a co-owner of the esports organization Spacestation Gaming in 2021.[14][16][18] She also worked with Lacoste for a Minecraft clothing collection in 2022,[19] and in 2023, she hosted the FailArmy gaming web series 50 Vs. 50.[20]

Appearances

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Year Work Role Note(s) Ref(s)
2016 MatPat's Game Lab Guest YouTube Original series [21]
2016 Survivor: Millennials vs. Gen X Herself Reality Cast Member [21]
2016 Smosh Live! Choreographer Livestream [21]
2017 Home & Family Guest [21]
2019 Retro Tech Guest YouTube Original series [21]
2021 Could You Survive the Movies? Guest YouTube Original series [21]

Awards and nominations

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Awards and nominations received by Mari Takahashi
Award Year Category Result Ref.
Forbes 2017 Top Influencers: Gaming Won [13]
Streamy Awards 2014 Gaming Won (shared with Smosh Games) [14]
Streamy Awards 2017 Gaming Won (shared with Smosh Games) [14]

See also

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References

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  1. ^ a b "About AtomicMari". YouTube.
  2. ^ a b c d e f g Hysen, Britt (June 8, 2015). "Mari Takahashi Trades Ballet for Smosh Games". Millennial Magazine. Archived from the original on August 7, 2020. Retrieved September 16, 2024.
  3. ^ Rukmini Pande, ed. (December 15, 2020). Fandom, Now In Color. University of Iowa Press. p. 201. ISBN 9781609387280. Retrieved September 16, 2024.
  4. ^ a b c Holland, Patrick (September 27, 2020). "From ballerina to gamer and entrepreneur: The Mari Takahashi origin story". CNET. Archived from the original on May 4, 2024. Retrieved September 16, 2024.
  5. ^ a b c d Bort, Julie (December 9, 2015). "When Smosh star Mari Takahashi started out, YouTube comments were so cruel they made her cry". Business Insider. Archived from the original on October 18, 2023. Retrieved September 16, 2024.
  6. ^ a b Douglas, Nick (April 25, 2018). "I'm Smosh Games Host Mari Takahashi, and This Is How I Work". Lifehacker. Archived from the original on February 26, 2024.
  7. ^ Gutelle, Sam (April 18, 2017). "Smosh To Rename Secondary Channel, Add Cast Members, Bring Back Competition Series". Tubefilter. Archived from the original on February 21, 2024. Retrieved September 16, 2024.
  8. ^ Gutelle, Sam (August 14, 2017). "Smosh Announces Slate Of Seven Shows For Rebranded Smosh Pit Channel (Exclusive)". Tubefilter. Archived from the original on October 8, 2023. Retrieved September 16, 2024.
  9. ^ Gutelle, Sam (September 27, 2012). "ClevverGames Teaming Up With Smosh For New Smosh Games Channel". Tubefilter. Archived from the original on September 29, 2012. Retrieved August 20, 2024.
  10. ^ a b Alexander, Julia (October 16, 2017). "Smosh Games talks future of YouTube and gaming on the world's biggest network". Polygon. Archived from the original on October 16, 2017. Retrieved August 20, 2024.
  11. ^ a b Gutelle, Sam (September 19, 2016). "Mari Takahashi Of Smosh Games Uses 'Minecraft' To Promote Upcoming Role On 'Survivor'". Tubefilter. Archived from the original on September 21, 2016. Retrieved September 16, 2024.
  12. ^ Shanley, Patrick (October 19, 2017). "SMOSH Games Teams With Ubisoft for 3-Episode 'Assassin's Creed: Origins' Series". The Hollywood Reporter. Archived from the original on April 25, 2022. Retrieved August 20, 2024.
  13. ^ a b c Drewry, Emily (June 20, 2017). "How Top Influencer Mari Takahashi Navigated Her Unlikely Career Path". Forbes. Archived from the original on June 20, 2017. Retrieved September 16, 2024.
  14. ^ a b c d del Rosario, Alexandra (September 23, 2021). "SMOSH Alum Mari Takahashi Named Co-Owner Of Esports Org Spacestation Gaming". Deadline Hollywood. Archived from the original on December 1, 2022. Retrieved September 16, 2024.
  15. ^ a b Ross, Dalton (September 29, 2016). "Survivor: Mari says 'it hurts to see Hannah swayed in that way'". Entertainment Weekly. Archived from the original on October 1, 2016. Retrieved September 16, 2024.
  16. ^ a b Sheehan, Gavin (September 23, 2021). "Mari Takahashi Named Co-Owner Spacestation Gaming". Bleeding Cool. Archived from the original on September 23, 2021. Retrieved September 16, 2024.
  17. ^ de Rochefort, Simone (June 29, 2020). "Mari Takahashi is joining Speedrun by Polygon as a correspondent". Polygon. Archived from the original on June 30, 2020. Retrieved September 16, 2024.
  18. ^ Takahashi, Dean (September 23, 2021). "Mari 'AtomicMari' Takahashi becomes co-owner of esports group Spacestation Gaming". VentureBeat. Archived from the original on December 30, 2023. Retrieved September 16, 2024.
  19. ^ Asarch, Steven; Briones, Isis (March 11, 2022). "Exclusive: The New Lacoste x Minecraft Capsule Redefines Creative Collaboration". Complex. Archived from the original on February 12, 2023. Retrieved September 16, 2024.
  20. ^ Gutelle, Sam (August 4, 2023). "FailArmy launches competition format '50 vs. 50' hosted by gamer Mari Takahashi". Tubefilter. Archived from the original on August 6, 2023. Retrieved September 16, 2024.
  21. ^ a b c d e f "Mari Takahashi". TV Guide. Archived from the original on September 17, 2024. Retrieved September 16, 2024.

Further reading

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