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Latina Televisión

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Latina Televisión
TypeFree-to-air
CountryPeru
Ownership
OwnerGrupo Enfoca
Key peopleCayetana Aljovín, President
History
Founded1982
Launched23 January 1983; 41 years ago (1983-01-23)
FounderEduardo Cavero
Former namesFrecuencia 2 (1983-1993)
Frecuencia Latina (1993-2014)
Links
Websitewww.latina.pe
Availability
Terrestrial
Analog VHFChannel 2 (Lima, listings may vary)
Digital VHFChannel 2.1 (Lima, listings may vary)

Latina Televisión (also known as Latina TV or simply Latina, and previously known as Frecuencia Latina Televisión or Frecuencia Latina) is a Peruvian free-to-air television channel that has been broadcasting since 1983.[1][2]

It is the third private channel to start broadcasting. In 2005, it was the fourth most-watched channel according to CPI,[3] and in 2008, it reached the third position according to Kantar Ibope Media.[4] Its broadcast headquarters are located on Av. San Felipe in the Jesús María District of Lima. The channel is owned by Grupo Enfoca.

History

[edit]

In 1982, Compañía Latinoamericana de Radiodifusión S.A. was formed by Bernardo Batievsky (advertiser and filmmaker), Samuel and Mendel Winter (owners of the chocolate company Procacao S.A), and Baruch Ivcher (owner of the mattress company Paraíso del Perú S.A). They reacquired the license previously revoked from Tele 2. After conducting test broadcasts for four hours a day,[5] the channel was relaunched on January 23, 1983, under the name Frecuencia 2 from a small house in the Miraflores district of Lima. The inaugural ceremony was led by then-president Fernando Belaúnde Terry.

In 1992, a terrorist attack by the Maoist group Shining Path damaged the station's building.

The network was known as Frecuencia Latina (English: Latin Frequency) until November 2014.[6]

In 2018, Latina announced it had secured the broadcasting rights for the 2022 FIFA World Cup for Peru, intending to air all matches on the free-to-air network.[7] However, in 2022, Latina faced criticism for not broadcasting some of the 64 matches of the tournament.[8]

References

[edit]
  1. ^ "Latina TV respondió a las críticas por transmisión incompleta de partidos del Mundial Qatar 2022" (in Spanish). infobae.com. 21 November 2022.
  2. ^ Fierro, Giuliana (26 November 2015). "Latina-Panamericana tendrá 36% del mercado publicitario en TV". El Comercio (in Spanish). elcomercio.pe.
  3. ^ AUDIENCIA TELEVISIVA SEGÚN ZONAS INTERIOR DEL PERÚ URBANO (PDF). CPI.
  4. ^ Vivas Sabroso, Fernando (2011). En vivo y en directo : una historia de la televisión peruana. Universidad de Lima. p. 682. ISBN 978-9972-45-424-0. OCLC 1250648431. Retrieved 4 January 2022.
  5. ^ "Mirador" (PDF). El Comercio. 6 January 1983. p. C-3. Retrieved 19 June 2023.
  6. ^ "Frecuencia Latina cambia de nombre, logotipo y eslogan" [Frecuencia Latina changes its name, logo and slogan]. La República (in Spanish). 2014-11-30. Archived from the original on 2015-11-25. Retrieved 2023-10-17.
  7. ^ "¡Latina obtiene los derechos del Mundial Qatar 2022!" [Latina gets the rights to the Qatar 2022 World Cup!] (Press release) (in Spanish). Latina Televisión. 2018-06-06. Archived from the original on 2023-10-17. Retrieved 2023-10-17.
  8. ^ "Coki Gonzáles ENCARA a hincha por criticar a Latina tras no cubrir todo el Mundial y culpa a ¿selección?" [Coki Gonzales FACES Fan for Criticizing Latina After Not Covering the Entire World Cup and Blames National Team?]. El Popular (in Spanish). Grupo La República Publicaciones S.A. 2022-11-23. Archived from the original on 2023-04-21. Retrieved 2023-10-17.
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