Guaraná (Backus)
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| Type | Soft drink |
|---|---|
| Manufacturer | Backus and Johnston Brewery |
| Related products | Viva |
Guaraná Backus is a Peruvian guaraná beverage containing guarana fruit and is sold in PET bottles of 500 ml.[1] In 2007, the drink had 5% of the soft drinks market, and was relaunched with a new bottle and label and a light version.[2] A year later, its sales had increased by 49%.[3]
The brand has sponsored national windsurfing,[4] taekwondo[5] and youth football[6] tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.
References
[edit]- ^ Backus, Brands, Other Brands Archived 2007-10-11 at the Wayback Machine, Retrieved October 26, 2007.
- ^ "Backus renueva imagen de su gaseosa Guaraná". El Comercio. December 27, 2007. Retrieved November 7, 2009.
- ^ "Ventas de Guaraná de Backus registran crecimiento de en 49%". Peru.com. November 7, 2008. Retrieved November 7, 2009.
- ^ "Deslizándose en las olas". El Comercio. October 23, 2007. Retrieved November 7, 2009.
- ^ "I Torneo Cualitativo Olímpico de Taekwondo". Peru.com. December 6, 2004. Retrieved November 7, 2009.
- ^ "Anuncian 1ra. Copa Guaraná Backus". Terra.com.pe. Terra Networks. January 14, 2004. Retrieved November 7, 2009.
External links
[edit]- Backus web site (in Spanish)
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