Żubr (beer)
 | |
| Type | Beer |
|---|---|
| Country of origin | Poland |
| Introduced | 1768 |
| Alcohol by volume | 6.0% |
| Website | www |
Żubr beer (Polish for Bison) is a Polish lager brewed by the Kompania Piwowarska SA. It was formerly known as Dojlidy, the name of the brewery in the Białystok district of Dojlidy, where it is produced.
Brand
[edit]Żubr has been brewed since the Dojlidy Brewery opened in 1768. The Białystok based brewery was bought by the SABMiller subsidiary Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol.[1] Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznan and Tychy.
Marketing
[edit]It is available throughout Poland, and is also available in many off-licences in the UK, due to demand for the beer from the Polish population in Britain. As of 2010[update], it was the second most popular beer in Poland, with 14% market control.[2] It is rare in the United States, although it has recently started to be sold around the Chicago area by various retailers.[3]
The cans and bottles use a distinctive green packaging. The logo prominently features a Żubr, or European bison.
Prażubr, Bizon and Prabizon
[edit]In April 2016, Kompania Piwowarska launched another special beer on the market. Prażubr is an unpasteurized lager with moderate bitterness and an alcohol content of 5% vol. It is available in returnable bottles and in 500 ml cans. His recipe was developed at the Dojlidy Białystok brewery. The product's name refers to the steppe bison – a mammal from the Pleistocene period, related to today's European bison. Advertising spots also emphasize the similarity between these species.
See also
[edit]
References
[edit]- ^ Praktyczny przewodnik po markach piwa Część I (PDF). Kompania Piwowarska SA, Carlsberg Polska SA, Perła - Browary Lubelskie SA.
- ^ "Kompania Piwowarska has managed to increase its market share significantly in spite of the industry's dip in sales (Translation)". SABMiller (Press release). Warsaw. 1 March 2010 [25 February 2010]. Archived from the original on 15 June 2011. Retrieved 9 July 2015.
- ^ "Kompania Piwowarska Zubr". www.binnys.com. Retrieved 17 November 2019.
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FFlagship brands GGlobal brands 1Joint venture between SABMiller (49%) and China Resources Enterprises (51%) 2Joint venture between SABMiller (58%) and Molson Coors Brewing Company (42%)  Category | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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