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Electric (Katy Perry song)

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"Electric"
Single by Katy Perry
from the album Pokémon 25: The Album
ReleasedMay 14, 2021 (2021-05-14)
Studio
  • Unsub Studios (Los Angeles)
  • Secret Garden Studios (Santa Barbara)
GenreElectropop
Length3:13
LabelCapitol
Songwriter(s)
Producer(s)
Katy Perry singles chronology
"Not the End of the World"
(2020) 		"Electric"
(2021) 		"When I'm Gone"
(2021)
Pokémon 25 singles chronology
"Only Wanna Be with You"
(2021) 		"Electric"
(2021) 		"Take It Home"
(2021)
Music video
"Electric" on YouTube

"Electric" is a song by American singer Katy Perry from the Pokémon 25 soundtrack album (2021). It was released on May 14, 2021, by Capitol Records as the second single from the album. It is an electropop ballad written by Perry, Jon Bellion, Lucas Marx, Rachel Kanner, Al Calderon, and the producers Jordan Johnson, Oliver "German" Peterhof and Stefan Johnson of the Monsters & Strangerz and Bruce Wiegner.

Accompanying video was directed by Carlos López Estrada. In it, Perry and Pikachu assist younger versions of themselves. The younger version of Perry is played by Meili Aspen Caputo. Commercially, "Electric" charted in the low-tier positions of Billboard-published Canadian Hot 100 (number 97) and Global 200 (number 120). It entered digital component charts in the United States and Germany.

Background and composition

[edit]

On January 13, 2021, it was announced that the celebration of the 25th anniversary of Japanese media franchise Pokémon would commence with a musical collaboration with Perry.[1][2] Describing herself as a "lifelong Pokémon fan",[3] she stated that "In this moment of unknown, there are dependable places and characters and institutions and people, and I hope I can be one of them. That's what I hope for in my personal self, and even in my involvement with this collab."[4] On May 10, 2021, the singer officially announced the single's title and release date through her social media accounts.[5]

Perry later told MTV News that she was asked to write an empowerment anthem, and explained her philosophy regarding writing songs: "Some people write only heartache songs or sexy songs or a combination. And my lane seems to be the 'you can do it, ignite your light' empowerment. It's all within, you know? That's a message I love standing by."[6] "Electric" was structured as an electropop ballad composed in the C major key.[7][8][9][10][11] It talks about the joy that comes after achieving life goals with the help of friends.[12] It was written by Perry, Jon Bellion, Lucas Marx, Oliver Peterhof, Rachel Kanner, Bruce Wiegner, Jordan Johnson and Stefan Johnson.[13] It was produced by the Monsters & Strangerz, Wiegner and German.[14] Perry's vocals spans from G3 to D5.[11]

Release and promotion

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"Electric" was released to digital download and streaming on May 14, 2021.[15] It was released to Italian radios at the same day.[16] The song serves as the second single of Pokémon 25: The Album after Post Malone's cover of "Only Wanna Be with You".[17] A CD single was released on June 25.[18] Additionally on the same page, pieces of merchandise inspired by the single are also sold.[19] Additionally, "Electric" was included on the Netflix film soundtrack of He's All That (2021).[20]

Reception

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Halle Kiefer of Vulture said that it follows "in the well-trod footsteps of 'Roar' and 'Firework'", describing all three of them as "inspirational pop ballads".[7] A staff review from Billboard wrote that the song "sees Perry return to anthemic pop."[8] MTV's Patrick Hosken called the song "belt-ready bop."[6] In an article published by Universal Music Poland, the writer said the song "makes [the listener] immediately charged with the positive energy, in keeping with the song's title."[12]

Chart performance

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In the United States, "Electric" debuted at number 25 on Digital Song Sales chart.[21] Elsewhere, it managed to peak at number 97 on Canadian Hot 100, 120 on Global 200 and 112 on Global 200 Excluding U.S. charts.[22][23][24] In Latin American countries, the song charted within top 20 of Ecuador, El Salvador, Panama and Uruguay English charts.[25][26][27][28] Jack White of Official Charts Company listed "Electric" as one of the songs responsible for driving 20% of CD single sales year-on-year, together with songs from artists such as Ed Sheeran, Olivia Rodrigo, Cardi B, and Coldplay among others.[29]

Music video

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Development and release

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"Pikachu is the evolved form of Pichu, so in the video, you see the younger version of me with Pichu and myself in the present day with Pikachu. We both evolve, yet retain a sense of playfulness."

–Perry talking about the music video.[13]

The music video was directed by Mexican-American filmmaker Carlos López Estrada, written by Estrada, Doug Klinger and Perry, with Klinger beinger executive producer, and Santiago Gonzales being director of photography.[13][30] It was recorded on Hawaiian island Oahu in such locations as Diamond Head Lighthouse and Kualoa Ranch.[31] United States Coast Guard approved shooting on the island. Perry told MTV said that one of the ideas behind the music video was a "reminder of her trying to figure out who she wanted to be as a teenage artist performing under her given name, Katheryn Hudson." Singer also added that she chose Hawaii as clip's location because it "provided the perfect lush and naturalistic surroundings."[6] Shooting took two 12-hour days.[31]

Before the shooting, the production team was looking for a "girl with blonde hair and blue eyes that could play the guitar." Meili Aspen Caputo was finally cast to play the younger version of the singer in the video. The actress said that her mother received a phone call from the production team, and after a hair color change, Caputo played in the music video. During an interview with MidWeek magazine, the actress shared that being on the set was a "fun" experience.[31] Perry also mentioned: "[Caputo] put her hair in pigtails and she looks identical to this one from that video I have of me playing."[6]

The music video starts off in Diamond Head Lighthouse (pictured).

Good Morning America shared a thirty-second sneak peek of the "Electric" music video on May 13, 2021, which premiered in full the following day.[32] The behind-the-scenes video was published on Perry's official YouTube channel on June 7, 2021.[33]

Synopsis and reception

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The video starts with Perry and Pikachu hanging out in Hawaii. The two stop at Diamond Head Lighthouse and enjoy the view while in meditation. While they are meditating, they travel back in time. They encounter the younger versions of themselves, who are performing at the farmer's marketplace.[34] The older version of Perry subtly manipulates the marketplace to help the younger version of herself find her style in music.[35] Afterwards, she gets her younger version to join a talent competition being held at the island.[7] By the end of the video, the younger version of Perry gives her first club performance as the older version of Perry and Pikachu looks on from the crowd until they wake up from their meditation.[34]

Entertainment Weekly's Joey Nolfi and Pure Chart's Yohann Ruelle described the music video as "adorable."[10][35] Halle Kiefer from Vulture stated that Pichu is the video's highlight.[7] Patrick Hosken of MTV wrote that this song "needed a locale as large as its sound."[6]

Credits and personnel

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Song credits

[edit]

Credits adapted from Tidal and CD single.[14][18]

Publishing and recording locations

  • Published by When I'm Rich You'll Be My Bitch/WB Music Corp/Songs Of A Beautiful Mind/Art In The Fodder Music/BMG Chrysalis/Kobalt Music Copyrights SARL/1916 Publishing/BBMG Music/Kobalt Songs Music Publishing/BMG Platinum Songs/R8D Music/Songs of BBMG Publishing/Bruce Weigner publishing designee/Lucas Marx Music
  • Recorded at Unsub Studios, Los Angeles, and Secret Garden Studios, Santa Barbara, California
  • Mixed at MixStar Studios, Virginia Beach, Virginia
  • Mastered at The Mastering Palace, New York, New York

Personnel

  • Katy Perry – vocals, songwriting
  • Bruce Wiegner – songwriting, production, co-production, programming
  • The Monsters & Strangerz – production, programming
    • Jordan K. Johnson – songwriting
    • Stefan Johnson – songwriting
  • German – production, programming
  • Bart Schoudel – vocal production, programming
  • Jon Bellion – songwriting
  • Lucas Marx – songwriting
  • Oliver Peterhof – songwriting
  • Rachel Kanner – songwriting
  • Rachael Findlen – engineering, recording, studio personnel
  • Serban Ghenea – mixing, studio personnel
  • John Hanes – mixing engineering
  • Dave Kutch – mastering

Music video credits

[edit]

Credits adapted from music video's promotional poster.[30]

  • Carlos López Estrada – writing, directing
  • Doug Klinger – writing, executive production
  • Katy Perry – writing, starring
  • Nicole Jordan Webber – production
  • Andrew Chennisi – production
  • Yusef Chabayta – production
  • Maverick Media – animation
  • Targa Sahyoun – commission
  • Anna Heinrich – head of production
  • Vance Lorenzini – production designer
  • Santiago Gonzales – photography direction
  • Julian Conner – postproduction
  • Cami Starkman – edition
  • Meili Aspen Caputo – starring

Charts

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Chart performance for "Electric"
Chart (2021) Peak
position
Canada (Canadian Hot 100)[22] 97
Czech Republic (Rádio – Top 100)[36] 15
Ecuador Anglo (Monitor Latino)[25] 15
El Salvador (Monitor Latino)[26] 20
Germany Download (Official German Charts)[37] 33
Global 200 (Billboard)[23] 120
Japan Hot Overseas (Billboard Japan)[38] 1
Latvia (EHR)[39] 33
Mexico (Billboard Mexican Airplay)[40] 45
New Zealand Hot Singles (RMNZ)[41] 19
Panama Anglo (Monitor Latino)[27] 8
Uruguay Anglo (Monitor Latino)[28] 15
US Digital Song Sales (Billboard)[21] 25

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[42] Gold 20,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Release dates and formats for "Electric"
Region Date Format(s) Label Ref.
Various May 14, 2021
Capitol [15]
Italy Radio airplay Universal [16]
État -Unis June 25, 2021 CD single Capitol [18]

References

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  1. ^ Craddock, Ryan (January 13, 2021). "Pokémon Teams Up With Katy Perry To Kick Off 25th Anniversary Celebrations". Nintendo Life. Retrieved January 16, 2021.
  2. ^ "Katy Perry and Pokémon celebrate its 25th anniversary". CNN. January 13, 2021. Retrieved January 16, 2021.
  3. ^ Snider, Mike (January 13, 2021). "Pokémon ready to go with Katy Perry as muse for 25th anniversary of beloved video game, card franchise". USA Today. Retrieved May 26, 2021.
  4. ^ Chiu, Melody (January 13, 2021). "Katy Perry Is Collaborating with Pokémon on a New Music Program for Its 25th Anniversary". People. Retrieved May 26, 2021.
  5. ^ Mamo, Heran (May 11, 2021). "Katy Perry Announces 'Electric' Song Collab With Pokémon". Billboard. Retrieved May 26, 2021.
  6. ^ a b c d e Hosken, Patrick (June 7, 2021). "How Katy Perry, Pikachu, And Her Doppelgänger Went 'Electric' In Hawaii". MTV News. Archived from the original on June 7, 2021. Retrieved July 5, 2021.
  7. ^ a b c d "Katy Perry and Pikachu's 'Electric' Video Will Help You Roar, You Little Firework". Vulture. May 14, 2021. Archived from the original on May 14, 2021. Retrieved May 14, 2021.
  8. ^ a b "Katy Perry Is In a Playful Mood With 'Pokémon' Tie-In 'Electric': Watch". Billboard. May 14, 2021. Retrieved May 16, 2021.
  9. ^ Juneau, Jen (May 14, 2021). "Katy Perry Travels Back in Time with Pikachu in 'Electric' Music Video for Pokémon 25 Album". People. Retrieved May 16, 2021.
  10. ^ a b Ruelle, Yohann (May 14, 2021). "Clip "Electric" : Katy Perry fait équipe avec Pikachu pour les 25 ans de Pokémon" (in French). Pure Charts in France. Archived from the original on May 14, 2021. Retrieved July 5, 2021.
  11. ^ a b "Katy Perry "Electric" Sheet Music in C Major". Musicnotes.com. May 14, 2021. Retrieved May 16, 2021.
  12. ^ a b "Katy Perry z singlem "Electric" na urodziny Pokémonów" (in Polish). Universal Music Poland. May 14, 2021. Archived from the original on July 30, 2021. Retrieved July 30, 2021.
  13. ^ a b c Misker, Evan (May 14, 2021). "Katy Perry Shares Video for New Pikachu-Inspired Song "Electric": Watch". Pitchfork. Retrieved May 14, 2021.
  14. ^ a b Perry, Katy (May 14, 2021). "Electric". Retrieved May 14, 2021 – via Tidal.
  15. ^ a b Perry, Katy. "Electric". Apple Music. Archived from the original on May 14, 2021. Retrieved May 14, 2021.
  16. ^ a b Emanuela Ali Seminara. "Katy Perry "Electric" | (Radio Date: 14/05/2021)". Radiodate.it (in Italian). Retrieved May 16, 2021.
  17. ^ Iasimone, Ashley (February 27, 2021). "'Pokemon 25: The Album,' Featuring Katy Perry, J Balvin & Post Malone, Set for Fall 2021". Billboard. Retrieved February 28, 2021.
  18. ^ a b c "Electric - Katy Perry". P25 Official Music Store. Archived from the original on June 12, 2021. Retrieved May 15, 2021.
  19. ^ "P25 Official Music Store". P25musicstore.com. Archived from the original on May 14, 2021. Retrieved May 16, 2021.
  20. ^ Mamo, Heran (August 4, 2021). "Cyn Covers Sixpence None the Richer's 'Kiss Me' for 'He's All That' Soundtrack: Listen". Billboard. Retrieved August 5, 2021.
  21. ^ a b "Katy Perry Chart History (Digital Song Sales)". Billboard.
  22. ^ a b "Katy Perry Chart History (Canadian Hot 100)". Billboard. Retrieved May 25, 2021.
  23. ^ a b "Katy Perry Chart History (Global 200)". Billboard. Retrieved May 25, 2021.
  24. ^ "Katy Perry Chart History (Global 200 Excl. U.S.)". Billboard. Retrieved July 5, 2021.
  25. ^ a b "Top 20 Ecuador Anglo del 24 al 30 de Mayo, 2021" (in Spanish). Monitor Latino. Retrieved May 31, 2021.
  26. ^ a b "Top 20 El Salvador del 31 de Mayo al 6 de Junio, 2021". Monitor Latino. Retrieved June 7, 2021.
  27. ^ a b "Top 20 Panama Anglo del 17 al 23 de Mayo, 2021" (in Spanish). Monitor Latino. Retrieved May 31, 2021.
  28. ^ a b "Top 20 Uruguay Anglo del 31 de Mayo al 6 de Junio 2021" (in Spanish). Monitor Latino. Retrieved June 7, 2021.
  29. ^ White, Jack (September 24, 2021). "The CD single is making a comeback as sales surge in the UK". Official Charts Company. Retrieved September 25, 2021.
  30. ^ a b Perry, Katy (May 11, 2021). "ELECTRIC PIKACHU! FRIDAY! #pokemon25". Archived from the original on May 11, 2021. Retrieved July 5, 2021 – via Twitter.
  31. ^ a b c Lianne Bidal Thompson (June 9, 2021). "She's Got the Power". MidWeek. Archived from the original on June 11, 2021. Retrieved July 5, 2021.
  32. ^ America, Good Morning (May 13, 2021), "1st look at Katy Perry's new music video, 'Electric'", Good Morning America, retrieved May 13, 2021
  33. ^ Perry, Katy (June 7, 2021). "Katy Perry - Electric (Behind The Scenes)". Archived from the original on June 7, 2021. Retrieved July 5, 2021 – via YouTube.
  34. ^ a b Legaspi, Althea (May 14, 2021). "Watch Katy Perry, Pikachu Travel Back in Time in 'Electric' Video". Rolling Stone. Retrieved May 14, 2021.
  35. ^ a b Nolfi, Joey (May 14, 2021). "Katy Perry and Pikachu go on a glow-up journey in adorable 'Electric' music video". Entertainment Weekly. Retrieved May 16, 2021.
  36. ^ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 44. týden 2021 in the date selector. Retrieved November 8, 2021.
  37. ^ "Offizielle Download Charts Single". MTV Germany (in German). May 21, 2021. Retrieved May 25, 2021.
  38. ^ "Billboard Japan Hot Overseas [ 2021/05/26 公開]". Billboard Japan.
  39. ^ "EHR TOP 40 - 2021.06.18". European Hit Radio. Retrieved August 30, 2021.
  40. ^ "Katy Perry". Billboard. Retrieved June 1, 2021.
  41. ^ "NZ Hot Singles Chart". Recorded Music NZ. June 28, 2021. Retrieved June 26, 2021.
  42. ^ "Brazilian single certifications – Katy Perry – Electric" (in Portuguese). Pro-Música Brasil. Retrieved July 2, 2024.
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