Draft:Vode

Submission declined on 14 December 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 33 hours ago. Last edited by Citation bot 3 seconds ago. Reviewer: Inform author.

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Vode is a Norwegian marketing and media agency specializing in content production, digital marketing, and strategic media planning. Founded in 2024 by Matthew Roman, the company has rapidly emerged as a notable player in the industry, known for its innovative approach and strong commitment to values such as sustainability, originality, and social responsibility.

History

Vode was established in 2024 by Matthew Roman, a media industry veteran. The name "Vode" derives from the Old Norse word vaða, meaning "to wade," symbolizing the company's ability to navigate complex marketing landscapes with strategic expertise. From its inception, Vode has sought to blend technology, creativity, and strategic insight to challenge the status quo in marketing and advertising.^[1]

Services

Vode offers a wide range of services across several marketing and media disciplines:

Content production: Providing text, video, AI-generated content, and user-generated content in collaboration with influencers.
Digital marketing: Specializing in paid advertising, search engine optimization (SEO), social media management, and community engagement.
Strategic media planning: Offering data-driven audience analysis, channel selection, and campaign optimization.^[2]^[3]

Values and Culture

Vode is built on four core values:

Value Creation: Generating measurable value for clients and society.
Originality: Challenging conventions through innovative solutions.
Dedication: Delivering excellence through thorough and meticulous work.
Empathy: Understanding and respecting diverse perspectives.^[4]

The company fosters a culture of creativity, collaboration, and professionalism. Employees are encouraged to engage in continuous learning and development through internal training programs and flexible work arrangements.

Organizational Model

Vode employs a hierarchical yet flexible structure, including:

Leaders and Specialists: Responsible for strategic decisions and managing specific fields like programmatic advertising and creative campaigns.
Digital Marketers: Operationally focused on campaign optimization and reporting.
Coordinators: Overseeing project management and logistical tasks.^[5]

Partnership Model

Vode has developed a unique partnership model through "Voders AS," enabling employees to become minority shareholders. This ensures engagement and loyalty, with mechanisms like vesting periods and stock options to incentivize long-term value creation.^[6]

Achievements

Since its establishment, Vode has achieved significant market share and attracted high-profile clients. As reported by Kampanje, the company generated over NOK 10 million in revenue during its first year—an impressive milestone for a startup.^[7]

Vision

Vode aims to become a leading force in the Norwegian and international media landscape by combining technology and creativity to deliver sustainable and value-driven solutions that resonate with clients and communities.^[8]

External Links

[Vode Official Website](https://vode.no/en)
[Kampanje Article: Matthew Roman’s Success](https://kampanje.com/premium/desember--2024/innsikt/matthew-roman-sluttet-i-mediebyra-i-sommer-na-har-han-ti-millioner-i-omsetning-i-eget-selskap/)
[Kampanje Article: Independent Agency Launch](https://kampanje.com/reklame/2024/08/byragrunder-forlater-flokken-og-starter-for-seg-selv-veldig-stas/)

References

[1] "Byrågründer forlater Flokk(en) og starter for seg selv: - Veldig stas".

[2] "Vode | Marketing Agency".

[3] "Matthew (29) startet eget mediebyrå - nå har han ti millioner i omsetning".

[4] "Vode | Marketing Agency".

[5] "Byrågründer forlater Flokk(en) og starter for seg selv: - Veldig stas".

[6] "Matthew (29) startet eget mediebyrå - nå har han ti millioner i omsetning".

[7] "Matthew (29) startet eget mediebyrå - nå har han ti millioner i omsetning".

[8] "Vode | Marketing Agency".

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