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Draft:View Media Group

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  • Comment: Press releases and routine business reporting is all there is, and that does not establish notability per WP:NCORP. DoubleGrazing (talk) 07:55, 15 June 2024 (UTC)

View Media Group
Company typePrivate company
IndustryMedia and Information Services
Founded2022
FoundersAntony Catalano
Alex Waislitz
Headquarters65 Gwynne Street, ,
Australia
Key people
Antony Catalano (CEO)
BrandsView; Beevo; Propic; AD Group; thetoday.business;
Websitewww.viewmediagroup.com.au

View Media Group (VMG) is an Australian real estate digital media and technology services business comprising a suite of property technology (proptech) assets, headquartered in Melbourne.[1][2]

Proptech assets within the group include consumer portals (View.com.au,[3][4][5][6] & Apartments & Developments), ad tech (Acquire), lead generation, lead management services, media planning and buying (The Today Business), generative AI services (Propic) and propensity models.

History

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View Media Group was founded in August 2022, as a privately held company previously registered as IMP[7].VMG is owned by 20 Cashews Pty Ltd, an entity which is jointly owned 50% by Antony Catalano and 50% by Alex Waislitz’s private Thorney Investment Group and the publicly listed Thorney Opportunities Ltd.[8]

In 2022 VMG acquired the proptech companies The Today Business (TTB),[9][10] and AD Group[11]

Following launch, Seven West Media via its Seven West Ventures subsidiary and ANZ Group Holdings Ltd (ANZ),[12][13][14][15][16][17] obtained equity in VMG. The combined investment from all parties saw the total cash and media spend available to VMG of over $100 million.[9]

Catalano and Waislitz also share joint ownership of Australian Community Media (ACM).[18]

In September 2023, VMG launched a real estate portal, view.com.au.[6]

References

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  1. ^ "Antony Catalano, Alex Waislitz announce launch of View Media Group (VMG) and investment from Seven West Media". Canberra Times. 18 August 2022.
  2. ^ "Antony Catalano and Alex Waislitz announce the launch of View Media Group (VMG) and investment from Seven West Media". View Media Group (Press release).
  3. ^ "Catalano and Waislitz's venture set to buy out View.com.au". AFR.
  4. ^ "Antony Catalano's View Media Group launches real estate portal". MediaWeek. 28 September 2023.
  5. ^ "View Media Group launches consumer real estate portal: View". The New Daily (Press release).
  6. ^ a b "View Media Group launches new real estate portal to rival Domain and REA - with free listings for vendors". 7News. 27 September 2023.
  7. ^ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella. 5 February 2023.
  8. ^ "View Media Group launches and confirms investment from Seven West Media". MediaWeek. 18 August 2022.
  9. ^ a b "Catalano's View Media Group acquires The Today Business - AdNews". www.adnews.com.au.
  10. ^ "Catalano's View Media Group closes deal on proptech company, The Today Business". Mumbrella. 4 October 2022.
  11. ^ "Antony Catalano's View Media Group acquires apartments and developments marketing and tech company AD Group". Canberra Times. 2 November 2022.
  12. ^ "Antony Catalano's View Media Group secures investment from ANZ". Mumbrella. 5 February 2023.
  13. ^ "ANZ went house hunting at Domain, bought at View Media". AFR. 2 February 2023.
  14. ^ "ANZ invests in View Media Group". ANZ (Press release).
  15. ^ "ANZ Group Holdings Ltd (ANZ) has invested $50 million into VMG". ACM (Press release).
  16. ^ "ANZ boosts proptech access with $50m investment". Nextmedia.
  17. ^ "ANZ tips cash into Catalano's View Media as it eyes digital mortgages". SMH. 6 February 2023.
  18. ^ "Waislitz and Catalano's ACM investment unveiled". AFR. 8 July 2019.