Draft:Superbet

Superbet Group
Company type	Privately held company
Industry	Sports betting, gambling & casinos
Founded	2008
Services	Online and land-based betting & gaming, online casino, lottery
Number of employees	4000+

Submission declined on 22 December 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 3 seconds ago. Last edited by DoubleGrazing 3 seconds ago. Reviewer: Inform author.

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Comment: Routine business reporting (investment raised, appointments, new markets or locations, M&A, etc.) does not establish notability. DoubleGrazing (talk) 10:14, 22 December 2024 (UTC)

Introduction

Superbet Group is a multinational betting and iGaming company headquartered in Bucharest, Romania, with locations in 12 European countries.^[1] It is the largest betting operator in Romania and a top 20 global operator. ^[2] The group’s commercial markets are Brazil, Romania, Poland, Belgium, and Serbia.

History

The Superbet Group was co-founded in 2008^[3] by Serbian entrepreneur Sacha Dragic, and the first betting shop was opened in Oradea, a city in western Romania. Initially, Superbet operated four retail brands exclusive to Romanian markets: Superbet, Go! Bet, BetArena, and Magic Jackpot.^[4] The company consolidated down to two retail brands: Superbet and Magic Jackpot, with Superbet as the flagship brand.

In 2016, Superbet launched its online platform in Romania under Superbet.ro, and in 2018, the company released its first mobile native application. During this period Superbet acquired a range of technology companies (back-end technology, native app developers, Trading and AI) in the UK (Betler) and Croatia (Superology and Axilis) with the long-term strategy of developing proprietary technology within the betting & gaming space.^[5]

In 2019, Superbet Group raised €175 million in an investment from Blackstone Tactical Opportunities (BTO), part of the Blackstone Group.^[6] Following this investment, co-founder, Sacha Dragic became Executive Chairman of the Superbet Group, and Johnny Hartnett (formerly Chief Development Officer at Flutter) joined as CEO.^[7]

In 2020, Superbet acquired a 60% stake in Lucky 7.^[8] Lucky7 operates several casino and online slot brands in Europe and beyond.

In 2021, the company acquired the Belgian operator Napoleon Sports & Casino.^[9] Napoleon owns The Grand Casino of Knokke along with 25 retail stores and an online store.

As of October 2022, the Superbet Group has announced they will be uniting all their tech teams under one company, called Happening. This tech branch of Superbet operates technology hubs in Zagreb, Croatia; Bucharest, Romania; and London, England, focused on developing and enhancing its proprietary technology.

In 2023, Superbet Group has appointed Hans-Holger Albrecht (former CEO of Deezer), as Chairman of the Board.^[10]

In 2024, Superbet Group announced that Sacha Dragic (Superbet’s founder) and Jimmy Maymann (a technology investor and former CEO of Huffington Post^[11]) will be both serving as Co-CEOs of the company.^[12]

References

^ "Blackstone-backed e-bookie eyes global expansion from Romania". Bloomberg. January 26, 2022.
^ "Superbet Group joins the European Gaming and Betting Association". European Gaming and Betting Association. June 8, 2023.
^ "Noul pariu Superbet: să ajungă unicorn în cinci ani". Business Magazin. October 13, 2020.
^ "Romanian bookmaker Superbet opens 50 betting agencies in Poland". Romania Insider. November 21, 2017.
^ "În 2019, Superbet pariază pe inteligența artificială, sportul românesc și joc responsabil". Financial Intelligence. December 17, 2018.
^ "Superbet announces €175M investment from Blackstone". Blackstone News. 2019.
^ "Exclusive: Former Paddy Power exec Johnny Hartnett named new Superbet CEO". August 7, 2019.
^ "Superbet acquires majority stake in Lucky 7". July 27, 2020.
^ "Superbet acquires Belgium's Napoleon Sports and Casino". iGaming Business. July 15, 2021.
^ "Blackstone-Backed Superbet Hires Ex-Deezer Boss to Prep for IPO". Bloomberg. February 22, 2023.
^ "Superbet Group appoints Jimmy Maymann as Chief Executive Officer". Business Review. November 10, 2024.
^ "Sacha Dragic is credited for founding and expanding Superbet". iGaming Business. March 15, 2023.

[1] "Blackstone-backed e-bookie eyes global expansion from Romania". Bloomberg. January 26, 2022.

[2] "Superbet Group joins the European Gaming and Betting Association". European Gaming and Betting Association. June 8, 2023.

[3] "Noul pariu Superbet: să ajungă unicorn în cinci ani". Business Magazin. October 13, 2020.

[4] "Romanian bookmaker Superbet opens 50 betting agencies in Poland". Romania Insider. November 21, 2017.

[5] "În 2019, Superbet pariază pe inteligența artificială, sportul românesc și joc responsabil". Financial Intelligence. December 17, 2018.

[6] "Superbet announces €175M investment from Blackstone". Blackstone News. 2019.

[7] "Exclusive: Former Paddy Power exec Johnny Hartnett named new Superbet CEO". August 7, 2019.

[8] "Superbet acquires majority stake in Lucky 7". July 27, 2020.

[9] "Superbet acquires Belgium's Napoleon Sports and Casino". iGaming Business. July 15, 2021.

[10] "Blackstone-Backed Superbet Hires Ex-Deezer Boss to Prep for IPO". Bloomberg. February 22, 2023.

[11] "Superbet Group appoints Jimmy Maymann as Chief Executive Officer". Business Review. November 10, 2024.

[12] "Sacha Dragic is credited for founding and expanding Superbet". iGaming Business. March 15, 2023.

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