Draft:QC Terme
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Last edited by LIUCFederico3 (talk | contribs) 0 seconds ago. (Update) |
 Main pool of QC Termemilano (Milan, Italy) | |
| Company type | Limited Company (LTD) |
|---|---|
| Founded | 1982 |
| Founder | Saverio and Andrea Quadrio Curzio |
| Headquarters | Milan , Italy |
Number of locations | 12 Thermal centers 6 Wellness hotels |
Area served | Italy, France and New York |
| Services | Wellness, Accommodation, Gastronomic |
| Revenue | € 110.930.635,00 (2023) |
Number of employees | 615 (2024) |
| Website | qcterme.com/it |
QC Terme is a spa and a thermal therapy company in the wellness tourism and health sectors. It involves 12 thermal centers and 6 wellness hotels, located in Italy, France and USA.[1]
History
[edit]Early Days
[edit]In the early 1980s Pericle Quadrio Curzio purchased a deteriorating group of buildings in Bormio (Lombardy), known as "Bagni Vecchi" and "Bagni Nuovi". The first site housed ancient thermal baths dating back to Roman times, complete with a sweat cave, while the more modern area of Bagni Nuovi featured Art Nouveau-style hotels and reception facilities.
Saverio and Andrea's era
[edit]A decade after Pericle passed away, his sons Saverio and Andrea undertook a project to transform Bormio's thermal offerings focusing on the idea of wellness as an enjoyable experience. In 1998 the Bagni Vecchi renovation began and the number of young people that visited a nearby sweat cave increased, so they decided to create an outdoor pool with a view of the valley. After the introduction of a hydromassage and pools with green serpentine stone a younger crowd started to spend relaxing hours at the spa and by 2003 the Bagni Nuovi spa opened.
QC Terme today
[edit]Today, the two brothers lead the business under the name QC Terme, officially adopted in 2007 to honor their family name (Quadrio Curzio)[2]. Saverio is the current president while Andrea serves as CEO.
QC Terme is inspired by the Roman imperial baths, a place where people from different social backgrounds gathered to discuss public affairs and socialize. For centuries, water has been seen as a fundamental element for physical well-being, encapsulated in the motto "salus per aquam", from which the acronym "spa" derives, still used today for centers dedicated to relaxation and personal care.[2]
When QC Terme expanded to Milan in 2007, within the historical walls of Porta Romana, through the use of local water supply. Milan's spa boasts features like the world's first bio-sauna set inside a tram, along with advanced sanitization and water recycling system for sustainability.
In 2016, the company achieved a revenue of 58 million euros, with an average annual growth of 20% over the past five years. In the last three years, two new thermal centers and a resort were opened.[3]
The company's expansion extends beyond Italy, in 2018 the opening of a wellness center in Chamonix (France) was announced. In early 2023 the spa in Governors Island (New York, USA) was inaugurated, making it the first center oversea.
Wellness Hotels
[edit]QC Terme Wellness Hotels are accommodation facilities owned by the company QC Terme. All the 6 hotels, situated in Northern Italy, have a "Wellness" specialization, meaning that wellness treatments are provided to the guests.
Spa & Wellness Centers
[edit]QC Terme centers include a range of wellness treatments, including hydro-massage, saunas, steam baths, foot baths, waterfalls, showers, and massage services.
The centers are characterized by the direct access to the spa, to the indoor and outdoor training tutorials, the parking coverage and the possibility to bring pets during the wellness experience.[4]
QC Terme hosts business and private events in the meeting rooms or in the outside spaces, as well as discounts/benefits applied to corporate purchases of entrances, stays and services.[4]
QC Terme Dolomiti (Trento, Fassa Valley - Trentino)
[edit]The QC Terme Dolomiti resort and wellness centre is located in Fassa Valley in Trentino.
The center is known for the use of thermal water of Pucia, rich in calcium, magnesium, fluoride, low sodium, as well as being rich in mineral salts. It's also recognized for its eco-sustainable materials and practices and for its thermal balneotherapy. [5]
QC Terme Dolomiti also provides its wellness hotel, established in 2016 and located in Pozza di Fassa. It extends over an area of approximately 13,000 square meters and it has a covered area of 4,000 square meters, as well as swimming pools and large open spaces. It can accommodate up to 400 people.[6]
| wellness services | Description |
|---|---|
| The Japanese bath | A bath characterized by warm water that reflects the "wa-kei-sei-jaku", the principles of harmony, reverence, purity and quiet. |
| The Thermal forest | A warm tub near the alpine woods, that ,according to the "forest bathing", gives energy to the human body. |
| The Nigola of immagination | An observatory meant to watch the "nigole". |
| The Sauna "ta mont" | A sauna made by the typical wood of the Dolomites. |
| The "sky in a room" | A relaxing room inspired by the sky. |
| The Tinozza (tub) | A tub made by a barrel recovered from the historical archives of the Ferrari winery. |
| The Water melodies | A pool of thermal water distinguished by a sweet music and stars in the "sky". |
| The Relax chèder | A relaxing room characterized by projection of mountain scenes on the walls. |
| The Fire lounge | A lounge in front of the fire. |
| The Loden lounge | A lounge inspired by the ancient use of woving loden in order to create warm clothes. |
| The Soft sauna | A purifying experience that diffuses aromatized steam into the room to eliminate toxins, stimulate lymphatic system and refresh the complexion. |
| The Alpine star forest | A relaxing area inspired by alpine flowers. |
| The Hall of "Comelle" | A living room characterized by the presence of comelle, enchanted creatures that live on the edge of the dolomite woods and that can change their appearance. |
| The Vichy showers | An acquatic massage given by fine water jets of varying intensity.[5] |
QC Termegarda (Garda, Calvagese - Lombardy)
[edit]The QC Termegarda resort and wellness centre, inaugurated in mid-December 2022. It is located in Calvagese della Riviera, on Lake Garda, inside Palazzo Arzaga, an ancient Renaissance residence of XV century. [7]
This spa and wellness center also disposes of the Grand Hotel Villa Arzaga, a 5-star resort made up of 78 rooms.[8]
| Rooms | Wellness services | Wellness services Description |
|---|---|---|
| Classic | The Mermaid's Pool | A pool inspired by the legend that says that the beautiful mermaids used to swim in Lake Garda. |
| Comfort | The Anguane Tank | A tank dedicated to the anguanes, protectors of the water. |
| Superior | The Barrel Room | An unusual cellar characterized by infrared rays and the smell of wood. |
| Romantic | The Fairy Forest | A green path that leads to Monte Baldo, where, according to an ancient legend, the fairies lived. |
| Arzaga Room | The Porch on the Vineyard | A room characterized by the smell of bunches of grapes. |
| Affresco Suite | The Flowery Meadow | A meadow inspired by the Monte Baldo. |
| The Varone waterfall | A experience Inspired by the waterfall created by the encounter between a sedimentary rock and the waters of Lake Tenno. | |
| The sauna "Olive Grove" | A sauna characterized by the projection of pines and beech trees. | |
| The garden of Nynphs | A vertical garden characterized by suspended loungers. | |
| The Garda Pool | A pool that, according to a local legend, was born when the Nynph Garda and the Sarca river got married.[9] |
QC Termemilano (Milan, Porta Romana - Lombardy)
[edit]The QC wellness and spa center located in Milan stretches over 3,000 square meters within Spanish city walls that date back to 500A.D. and is characterized by a complex liberty-style.[10]
| Wellness services | Description |
|---|---|
| The hay district bio-sauna | A bio sauna inspired by the memories of Milan’s hay quarter, in the historic Porta Romana disrict. |
| The water and salt room | A room composed by salt in order to produce health, beauty and vitality benfits,and relaxing effects. |
| The Darsena garden | A garden that is dedicated to the history of the water basin, the city port until 1979. |
| The Monte Tabor relax | A multi-sensorial experience inspired by the historic artificial hill built in Milan in the 18th century and made into a roller coaster by Giuseppe Garavaglia, called “Monte Tabor”. |
| The thousand blue bubbles pools | A whirlpool whose name is inspired by a Mina’s song performed during Sanremo music festival. |
| The cinema pool | A pool characterized by evocative scenes and multi-sensorial effects. |
| The stube | A room inspired by the main room of the traditional Valtellina houses. |
| The Porta Romana tram | A bio-sauna in the historic Ventotto carriage.[10] |
QC Termeroma (Rome, Fiumicino - Lazio)
[edit]The QC Termeroma wellness and spa center is situated in the heart of Porto Oasis natural park a few steps from Rome. The QC termeroma Spa and Resort Fiumicino, includes 72 rooms located about 1km from the Porto Oasis natural park.[1]
QC Termechamonix (Chamonix, Chamonix Valley - France)
[edit]The QC Termechamonix wellness and spa center is located in Chamonix-Mont-Blanc, a French alpine resort. It is a wellness structure of 4,000 square meters.[2] [3] The interiors, with a minimalist and contemporary design, blend with elements of Alpine tradition. The idea of opening a center abroad came into existence through an initiative by the Municipality of Chamonix Mont Blanc, which launched a bid in 2013 to establish a wellness center aimed at enhancing the town’s year-round tourism offerings. The group won the bid, securing the rights to design, build, and operate the facility under a 28-year concession contract. [11]
This Chamonix wellness center has been identified by research as an example of the development of cultural tourism in the Mont Blanc region responding to the need to adapt to climate change.[12]
QC Termetorino (Turin, Crocetta - Piedmont)
[edit]QC Termetorino is located in the Crocetta district, in Turin. It is housed in a 19th-century building, Palazzo Abe. [13]
| Wellness services | Description |
|---|---|
| The Hydromassage chair | A chair, located in an open air pool,that gives a relaxing massage. |
| The Waterfall | A pool characterized by hot water that, flowing on the cervical area, offers a natural massage, for relieving muscle contractures and reducing stress. |
| The Sky relaxation room | A relaxing area. |
| The Enchanted labyrinth | A path to follow between soft infrared beds, which helps reduce mental fatigue, stimulates circulation and helps fight cellulite and eliminate toxins. |
| The Water cinema | An open-air cinema with the screening of short films related to the Turin Film Festival. |
| The Park relaxation room | An area dedicated to complete rest, immersed in the nature of the park. |
| The Kneipp path | A path characterizec by hydrotherapy treatment, that alternates hot and cold water, aimed at the lower limbs, to stimulate circulation and relax the muscles. |
| The Salt room | An environment with salt walls that reproduces the beneficial effect of sea air, for oxygenating the skin, clearing the airways and promoting the drainage of excess fluids.[14] |
QC Termemontebianco (Pallesieux, Montebianco - Aosta Valley)
[edit]| Wellness Services | Description |
|---|---|
| The Hydro massages tubs and hydro jets | A rejuvenating hydromassages characterized by waterfalls, floor hydromassage and jets. |
| The steam baths | A purifying bath with steam. |
| The relaxation rooms | A room dedicated to the relaxation where reading or resting. |
| The bio-saunas | A Sauna that use bio products. |
| The indoor pool | A pool characterized by whirlpoolsWhirlpool and jets that tone and stimulate microcirculation. |
| The cinema sauna | A cinema room in a sauna. |
| The lavender and camomile biosauna | An ancient style of bath used by Romans, where are used lavender and chamomile as aromas. |
| The face gym | A room where is are displayed videos with facial exercises where you can train your face. It aims to treat wrinkles. |
| The outdoor pool | A pool with view of Mont Blanc, surrounded by nature. With hot water. |
| The panoramic chalet sauna | A sauna that seems a little Chalet, surrounded by the nature. |
| The footbaths | A exercise for your feet that relaxes the muscles and stimulates circulation. |
| The oval seats room | A quiet room with oval seats. |
| The sleds relaxation room | A room characterized by sleds where rest and sleep. |
QC NY (New York, Governors Island - USA)
[edit]QC NY is located in Governors Island. [15]
This project was developed in synergy with local institutions: it redeveloped a former military complex, which includes a large park of almost 4,000 hectares and six Victorian-style buildings. At the moment, only one of the main buildings has been renovated, for about 2,400 meters, with the relative external space with two Infinity Pools. [15]
| Wellness services | Description |
|---|---|
| The City Sauna | A sauna characterized by a panoramic view on New York's skyscrapers. |
| The Scottish Room | A heated room with balsamic aromas that stimulates the opening of pores, allowing for the elimination of impurities and toxins. |
| The Fireplace Room | A relaxing area characterized by the sound of a crackling fire. |
| The Foot Baths | A bath that alternates warm and cold waters,in order to stimulate microcirculation, oxygenate tissues, and relieve tension. |
| The Infrared Beds | A room with beds characterized by infrared lights whose warming effect helps dilate the capillaries and activate the metabolism of cells and tissues. |
| The Panoramic Spa Pool | A pool with a panoramic view on New York's skyscrapers. |
| The Park Sauna | A sauna inspired by the nature of Central Park. |
| The Underwater Music Spa Pool | A pool that presents underwater speakers. |
| The"So Close Yet So Far" | A relaxing area. |
| The Upside Down room | The simulation of a room in upside down. |
| The Mountain Stube | A room inspired by the atmosphere of a mountain house where balsamic oils are diffused. |
| The Jukebox Club | A room inspired by songs played by New York musicians in the early twentieth century. |
| The"One Thousand and One Nights" | A specific area that recreates the view of the sky full of stars.[16] |
QC Terme Bagni Vecchi (Bormio, Valtellina - Lombardy)
[edit]The QC Terme Bagni Vecchi Wellness Center, located in Bormio (Valtellina - Lombardy), has been developed within the historic thermal baths of Bagni Vecchi and inaugurated in 2011. In addition to the wellness center, the Wellness Hotel QC Terme Bagni Vecchi was built within the ancient thermal baths complex and was inaugurated in 2012.
| Rooms type | Wellness services | Gastronomic services |
|---|---|---|
| Classic | Thermal pools | Aperitifs |
| Romantic Classic | Saunas | Bar Service |
| Comfort Room | Therapeutic treatments | In-Room-Dining |
| Junior Suite | Salt caves | Wellness-lunch |
| Romantic Junior Suite | Olfactory | Dinner |
| Suite | Panoramic pool | Breakfast |
QC Terme Bagni Nuovi (Bormio, Valtellina - Lombardy)
[edit]The QC Terme Bagni Nuovi Wellness Center, located in Bormio (Valtellina - Lombardy), has been developed within the historic thermal baths of Bagni Nuovi and inaugurated in 2013.
This ancient thermal baths complex includes also one of the first major thermal hotels in the area, the Grand Hotel Bagni Nuovi, which was inaugurated in 1827.
In 2001, the management of the Grand Hotel Bagni Nuovi was transferred to the QC Terme group, which began a major renovation project, transforming the entire complex into a modern wellness resort.[17]
| Rooms type | Wellness services | Gastronomic services |
|---|---|---|
| Classic Room | Bormo's Pool | Breakfast |
| Comfort Room | Muse's Pool | Wellness-Lunch |
| Junior Suite | Saturn's Pool | Aperitifs |
| Royal Suite | Kneipp Path | Dinner |
| Soft Sauna | Caffé Ugo's |
QC Terme Pré Saint Didier (Pré Saint Didier, Aosta - Aosta Valley)
[edit]
Nineteenth century building with breathtaking views of the Mont Blanc chain. The thermal journey is divided into over 40 practices that guarantee a deep state of relaxation, loosen muscle contractures and renew the skin.[4]
QC Terme San Pellegrino (San Pellegrino, Brembana Valley - Lombardy)
[edit]
QC Terme San Pellegrino is a wellness hotel established in 2014, located near Bergamo in San Pellegrino Terme. It stretches over 4,500 square meters.[18]
| Wellness services | Description |
|---|---|
| The Star bath | A pool characterized by water of different shades of colors inspired by the stars in the sky. |
| The Maple garden | A relaxing zone dedicated to the maple tree, that in Zen philosophy symbolizes renewal. |
| The Orangery | A bright winter garden. |
| The Journalism lounge | A relaxing lounge dedicated to the San Pellegrino newspaper, that, at the beginning of the 20th century, used to inform the inhabitants about the stays of royals, artists and illustrious people. |
| The Ice room | A room inspired by the principles of the cryotherapy. |
| The Zen tub | A tub immersed into the nature. |
| The Panta rei bathtub | A "infinity" pool characterized by crystal walls. |
| The"Sky in a tub" | A pool with the view of the Brembana valley. |
| The "little house" in the Orobic Alps | A relax room inspired by the Orobic Alps. |
| The Biosauna chlorophyl | A biosauna characterized by leaves and chlorophyl elements. |
| The Planetarium house | A secret garden. |
| The crystal biosauna | A bio sauna characterized by invisible walls.[18] |
Finances
[edit]References
[edit]- ^ Conti, Emanuela; D’Amario, Rosanna (2023). "The relationship between brands and influencers: an exploratory study in the hospitality industry". Journal of Hospitality and Tourism. 21 (2): 78–91.
- ^ a b Maddalena, Roberta (2022-11-15). "Ambasciatori di benessere: come la famiglia Quadrio Curzio ha trasformato le terme in un luogo per tutti". Forbes Italia (in Italian). Retrieved 2024-11-05.
- ^ Gervasio, Marika (2017-10-19). "White Bridge Investments entra nel capitale di Qc Terme". Il Sole 24 ORE (in Italian). Retrieved 2024-11-13.
- ^ a b "Centri benessere, terme, Spa hotel e resorts | QC Terme". QCTerme (in Italian). Retrieved 2024-11-11.
- ^ a b "Terme delle dolomiti Val di Fassa | Qc Terme Dolomiti". QCTerme. Retrieved 2024-11-12.
- ^ Anton (2017-02-03). "Il benessere firmato QC Terme Dolomiti Val di Fassa Pozza di Fassa". Chalet Nata (in Italian). Retrieved 2024-11-08.
- ^ "Qcterme inaugura una nuova struttura sul Lago di Garda". la Repubblica (in Italian). 2023-01-03. Retrieved 2024-11-08.
- ^ "Hotel QC Termegarda | Spa & Golf Resort". QCTerme. Retrieved 2024-11-12.
- ^ "QC Termegarda | Spa & Golf Resort". QCTerme. Retrieved 2024-11-12.
- ^ a b "Wellness center | QC Termemilano". QCTerme. Retrieved 2024-11-12.
- ^ "QC Terme apre un nuovo centro benessere a Chamonix". ELLE Decor (in Italian). 2018-09-03. Retrieved 2024-11-13.
- ^ Lupano, Alice Rebecca (2024). Destination adaptation in the Mont Blanc area: Is the tourism system adapting to climate change? (MSc thesis). Lund University.
- ^ "QC Terme Torino | Terme in Piemonte". SpyTerme (in Italian). Retrieved 2024-11-09.
- ^ "Wellness center | QC Termetorino". QCTerme. Retrieved 2024-11-12.
- ^ a b "QCNY, ITALIANITÀ E BENESSERE A NEW YORK". James Magazine (in Italian). 2022-03-05. Retrieved 2024-11-11.
- ^ "QC NY Spa | Governors Island". QCTerme. Retrieved 2024-11-12.
- ^ Pittelli, Gianluca (9 November 2024). "Bagni Nuovi - Ceas". ceas.it/en/project/bagni-nuovi-2/. Retrieved 9 November 2024.
- ^ a b "QC Terme San Pellegrino". QCTerme. Retrieved 2024-11-12.
External links
[edit]- [5]. official website