Draft:Pilot (healthcare company)

Pilot
Industry	Digital healthcare;
Founded	2019; 5 years ago
Founders	Tim Doyle; Charlie Gearside; Benny Kleist; Alexey Mitko;
Headquarters	Sydney, New South Wales, Australia
Area served	Australia;
Products	Hair loss; Sexual health services;
Website	pilot.com.au;

Submission declined on 4 June 2024 by DoubleGrazing (talk).

Resubmitted without any improvement in terms of notability, previous decline still stands.

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Declined by DoubleGrazing 5 months ago. Last edited by DoubleGrazing 5 months ago. Reviewer: Inform author.

Resubmit

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Submission declined on 20 May 2024 by DoubleGrazing (talk).

This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:

in-depth (not just brief mentions about the subject or routine announcements)
reliable
secondary
strictly independent of the subject

Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.

Declined by DoubleGrazing 6 months ago.

Pilot is an Australian healthcare company for men, providing prescription treatments for hair loss, erectile dysfunction, premature ejaculation and weight management, which are delivered via telehealth.

History

Pilot was the first brand to launch under healthcare company Eucalyptus in 2019.^[1] It was founded by Tim Doyle, Benny Kleist, Charlie Gearside and Alexey Mitko in Sydney, Australia.^[2]

The brand is known for its provocative marketing.^[3]^[4] In 2022, the brand took aim at R U OK? Day for a lack of action around mental health, hiring a billboard truck to drive around Sydney that read "No, we're not OK. Every day Australia loses seven men to suicide. Keep your cupcakes, it's time for action".

Partnerships

Pilot has sponsored the Cronulla-Sutherland Sharks since 2021, with its logo and branding appearing on the Sharks front short panel.^[5]

In 2023, Pilot partnered with Australian MMA star Jack Della Maddalena, who fronted a sexual performance ad campaign, which was filmed in Della Maddalena's hometown of Perth.^[6]

References

^ "Startups fighting a 'bulletproof' mentality in men's health". 7 July 2019.
^ "Investment Notes: Eucalyptus | Blackbird".
^ "Fixing what?! Pilot goes hard on its OOH advertising outside Sydney Airport". 19 May 2022.
^ "Healthtech Startup Pilot Takes Aim at Corporate Culture of Asking "R U OK?" with No Action". 7 September 2022.
^ "Major Sharks sponsors partner up again for 2023". 3 September 2022.
^ "Aussie MMA star Jack della Maddalena takes on 'quick finishers'". 29 June 2023.

[1] "Startups fighting a 'bulletproof' mentality in men's health". 7 July 2019.

[2] "Investment Notes: Eucalyptus | Blackbird".

[3] "Fixing what?! Pilot goes hard on its OOH advertising outside Sydney Airport". 19 May 2022.

[4] "Healthtech Startup Pilot Takes Aim at Corporate Culture of Asking "R U OK?" with No Action". 7 September 2022.

[5] "Major Sharks sponsors partner up again for 2023". 3 September 2022.

[6] "Aussie MMA star Jack della Maddalena takes on 'quick finishers'". 29 June 2023.

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