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Draft:Pierre Chandon

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Pierre Chandon
OccupationChaired Professor of Marketing
OrganizationINSEAD
Websitehttps://www.insead.edu/faculty-personal-site/pierre-chandon

Pierre Chandon is the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at the Institut Européen d'Administration des Affaires (INSEAD) in France and the director of the INSEAD-Sorbonne University Behavioural Lab. He is known for his research on epicurean food marketing,[1][2] which shows how focusing on food as pleasure, not fuel, can help align health, business, and eating enjoyment.[3]

Early life and education

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Pierre Chandon holds a Ph.D. in marketing from HEC Paris (supervisor: Gilles Laurent), an MS in Business Administration from ESSEC, and honorary professorships from Pacific University in Peru and Amity University in India.[4]

Career

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Before joining INSEAD, Pierre Chandon was a faculty of the London Business School and of the University of North Carolina at Chapel Hill.[5] He has also held visiting positions at Kellogg, Wharton, and Harvard Business School.[6]

Teaching and research

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At INSEAD, Chandon teaches a course entitled The Body Business: Understanding Food and Wellbeing in the MBA program, as well as brand management in the MBA, EMBA, and executive education programs.

Chandon studies innovative marketing solutions to align business growth with consumer health and well-being. He is an expert in food marketing and in the behavioral science of eating. He has written numerous award-winning case studies[7][8][9] and published more than 50 articles in peer-reviewed journals in marketing, psychology, and nutrition, which have been cited more than 12,000 times.[10].

He won the O’Dell Award for the Best Article published in the Journal of Marketing Research for his research[11] showing that people with obesity do not underestimate calorie content differently than those with a normal weight, suggesting that biases in calorie estimation do not lead to obesity. He won the Best Article award from the Journal of Consumer Research twice, once for showing how health halos[12] lead consumers to overeat foods marketed as healthy, and another[13] for studying the effects of inequality on consumption and happiness. His RCT comparing the effects of four simplified nutrition labels on supermarket food purchases[14] won the Gary Lilien ISMS-MSI-EMAC Practice Prize Competition and led France, followed by five European countries, to adopt the Nutri-Score label. He was a winner[15] and finalist[16] of the AMA-EBSCO-RRBM Award for Responsible Research in Marketing.

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References

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  1. ^ TEDx Talks (2018-07-18). Epicurean Nudging – A Triple Win Model | Pierre Chandon | TEDxINSEAD. Retrieved 2024-06-06 – via YouTube.
  2. ^ Chandon, Pierre (2020). "Epicurean Food Marketing: Aligning business and health by making eaters happier to spend more for less food". Sight and Life. 34 (1): 18–24.
  3. ^ Chandon, Pierre (2020). "Four Ways Foods Claim to Be 'Healthy': Front-of-package claims can influence perceptions". Sight and Life. 34 (1): 40–44.
  4. ^ Bernadet, Jean-Pierre; Chandon, Pierre; Desmet, Pierre; Fargette, Florence; Guilbert, Francis; Laurent, Gilles; Oustlant, Claude; Toporkoff, Michel; Volle, Pierre (1997). "LA PROMOTION DES VENTES EN FRANCE: Évolution et révolutions". Décisions Marketing (12): 9–21. ISSN 0779-7389.
  5. ^ Chandon, Pierre (2004-01-01). "Case Section — Innovative marketing strategies after patent expiry: The case of GSK's antibiotic Clamoxyl in France". Journal of Medical Marketing. 4 (1): 65–73. doi:10.1057/palgrave.jmm.5040144. ISSN 1745-7904.
  6. ^ Chandon, Pierre; Hutchinson, J. Wesley; Bradlow, Eric T.; Young, Scott H. (2009). "Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase". Journal of Marketing. 73 (6): 1–17. doi:10.1509/jmkg.73.6.1. ISSN 0022-2429.
  7. ^ "Winner: Outstanding Contribution to the Case Method - Pierre Chandon". The Case Centre. Retrieved 2024-05-27.
  8. ^ "Competition winner: Outstanding Case Teacher - Pierre Chandon". The Case Centre. Retrieved 2024-05-27.
  9. ^ "Top 50 Bestselling Case Authors 2020/21: No. 22". The Case Centre. Retrieved 2024-05-27.
  10. ^ https://scholar.google.com/citations?user=1Ha8R6UAAAAJ&hl=en Google Scholar
  11. ^ Chandon, Pierre; Wansink, Brian (2007). "Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation". Journal of Marketing Research. 44 (1): 84–99. doi:10.1509/jmkr.44.1.84. ISSN 0022-2437. JSTOR 30162456.
  12. ^ Chandon, Pierre; Wansink, Brian (2007). "The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions". Journal of Consumer Research. 34 (3): 301–314. doi:10.1086/519499. JSTOR 10.1086/519499.
  13. ^ Ordabayeva, Nailya; Chandon, Pierre (2011). "Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers". Journal of Consumer Research. 38 (1): 27–41. doi:10.1086/658165. ISSN 0093-5301. JSTOR 10.1086/658165.
  14. ^ Dubois, Pierre; Albuquerque, Paulo; Allais, Olivier; Bonnet, Céline; Bertail, Patrice; Combris, Pierre; Lahlou, Saadi; Rigal, Natalie; Ruffieux, Bernard; Chandon, Pierre (2021-01-01). "Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial". Journal of the Academy of Marketing Science. 49 (1): 119–138. doi:10.1007/s11747-020-00723-5. ISSN 1552-7824.
  15. ^ Cornil, Yann; Plassmann, Hilke; Aron-Wisnewsky, Judith; Poitou-Bernert, Christine; Clément, Karine; Chabert, Michèle; Chandon, Pierre (2022). "Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery". Journal of Consumer Psychology. 32 (1): 57–68. doi:10.1002/jcpy.1221. ISSN 1057-7408.
  16. ^ Chandon, Pierre; Cornil, Yann (2022). "More value from less food? Effects of epicurean labeling on moderate eating in the United States and in France". Appetite. 178: 106262. doi:10.1016/j.appet.2022.106262. PMID 35926807.
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