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Draft:Philadelphia Convention and Visitors Bureau

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Philadelphia Convention and Visitors Bureau
Formation1941
FounderAlbert M. Greenfield
Founded atPhiladelphia, PA
TypeDestination marketing organization (non-profit)
PurposeTourism
Location
Area served
Philadelphia, Pennsylvania, U.S.
President and CEO
Gregg Caren
Staff
50 - 60
Websitewww.discoverphl.com

Philadelphia Convention & Visitors Bureau (PHLCVB) is a non-profit destination marketing agency focused on promoting domestic and international tourism and conventions in Philadelphia, Pennsylvania.[1] The agency’s mission promotes economic impacts to the city, by promoting job growth and the hospitality industry by marketing the city, the Pennsylvania Convention Center, and attracting overnight visitors.

History

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PHLCVB was established in 1941 by Albert M. Greenfield, with the objective to market Philadelphia as a meeting and visitor destination to international, national, regional and local conventions, and to entice overseas tourists to visit Philadelphia.[2]

In 1965 the PHLCVB became the official tourism promotion agency of Philadelphia. The PHLCVB took over the effort from the city of Philadelphia to promote tourism in Philadelphia in the 1970s.  

PHLCVB collaborates with government agencies, nonprofits, corporations, and educational institutions, to share marketing materials about the city.[3] PHLCVB is currently run by CEO Gregg Caren.

PHL Divisions

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PHLCVB currently has three divisions focused on specific events in the area. PHLCVB created The Minority Advisory Council, which later became the Multicultural Affairs Congress[4], and now PHL Diversity as well as the Philadelphia Sports Congress, which is now PHL Sport[5] in 1987. The agency created the Health Care Congress Division in 1990, which is now known as PHL Life Sciences[6].  

References

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  1. ^ "Philadelphia Convention & Visitors Bureau - - ProQuest". www.proquest.com. ProQuest 1554616720. Retrieved 2024-11-05.
  2. ^ "Julie Coker to leave Philadelphia Convention and Visitors Bureau". WHYY. Retrieved 2024-11-05.
  3. ^ "Telling the Story of PHL (Also Known as Philadelphia)". www.proquest.com. ProQuest 2215529010. Retrieved 2024-11-05.
  4. ^ Grant, Elizabeth (2005). "Race and Tourism in America's First City". Journal of Urban History. 31 (6): 850–871. doi:10.1177/0096144205278170. ISSN 0096-1442.
  5. ^ "Collection boxes in 17 local office buildings - ProQuest". www.proquest.com. ProQuest 1842371585. Retrieved 2024-11-05.
  6. ^ "AACR, CEO Margaret Foti Honored with PHL Life - ProQuest". www.proquest.com. ProQuest 1819570514. Retrieved 2024-11-05.