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Draft:Needle In the Hay Music Competition

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Needle In The Hay

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Needle In The Hay is an annual music competition run by Australian culture publication Happy Mag. [1]  The inaugural competition launched in 2017 and has since grown to become one of Australia's largest independent music competitions, attracting thousands of entries each year.  [2]


Overview

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The competition aims to champion and empower emerging musicians from Australia and New Zealand by providing a platform for their music to reach industry professionals and a broader audience. Winners receive prizes such as vinyl pressing of their music, high-quality recording equipment, and promotion across Happy Mag's social platforms.


Competition Process

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Musicians submit their entries online for a small fee.[3] A panel of industry professionals evaluates the submissions, selecting finalists and a winner. Notable judges have included musician Ben Lee, [4] Australian Music Producer Magoo, [5] and media personality Abbie Chatfield. [6]

Finalists may also be invited to perform at live showcase events. [7]  In 2024, the Lady Hampshire in Sydney hosted a showcase featuring Joan & The Giants, [8] FVNERAL, Yasmina Sadiki, and Noah Vernon. [9]


Prizes

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The grand prize includes having 250 copies of the winner's album or EP pressed on vinyl by Zenith Records, along with other career-enhancing rewards such as recording equipment by Audio Technica, [10] and studio time. The total prize pool can exceed $50,000.


Notable Winners

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Several winners and finalists have achieved significant success in the music industry:

  • Spacey Jane (2018): Winners for their single "Thrills," which earned them a limited-run vinyl pressing and later helped launch their career in Australian indie rock. [11]
  • Tones and I (2018 finalist): Went on to international success with the hit single "Dance Monkey."  
  • Joan & The Giants (2024): Winners for "Born in the Wrong Time," later supporting acts such as P!nk and Tones and I at major venues like Optus Stadium. [12] ----

Past Winners

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2017

  • 1st Place: Kardajala Kirridarra - Self titled [13]
  • 2nd Prize: Noire - Some Kind of Blue
  • 3rd Prize: Raindrop– unreleased
  • 4th Prize: dave -YOCH! Bangers Vol. 1.
  • 5th Place: Egoism -It’s Wearing Off
  • 6th Place: Empat Lima – unreleased
  • 7th Place: Foreign/National -Dépaysement
  • 8th Place: Haiku Hands [14]
  • 9th Place: indi –  Precipice
  • 10th Place: Nick Nuisance & the Delinquents -  Cheap things

2018

  • 1st Place: Spacey Jane – Thrills [15]
  • 2nd Prize: Otis Thomas – Gina
  • 3rd Prize: SOOK – I’m Not Your Woman
  • 4th Prize: CLEWS – Museum
  • 5th Place: VOIID – Silly Girl
  • 6th Place: RACKETT – Alive
  • 7th Place: Annie Hamilton – Fade
  • 8th Place: St. South – Inure
  • 9th Place: The Lazy Eyes – Unreleased
  • 10th Place: TONES AND I – Unreleased [16]

2019

  • 1st place: IV League – When You Lose Me
  • 2nd place: High Tropics – Unreleased EP
  • 3rd Place: The Buoys – Unreleased EP
  • 4th Place: PLANET – Waking Eight
  • 5th Place: Ruby Gill – Unreleased Album
  • 6th Place: S.J. Smith – Unreleased Album
  • 7th Place: Charlie Gradon – Unreleased EP
  • 8th Place: Nice Biscuit – Digital Mountain
  • 9th Place: Theia – Theia
  • 10th Place: Gordon Koang – Stand Up (Clap Your Hands)

2021

  • 1st Place: Maple Glider – Mama It’s Christmas [17]
  • 2nd Place: Emma Volard – Feminitiy
  • 3rd Place: Hannah Cameron – Backsliding
  • 4TH Place: TOI – Thinking Too Much
  • 5TH Place: J-MILLA – Unlock The System
  • 6TH Place: Teen Jesus and the Jean Teasers – Desk Chair [18]
  • 7TH Place: Jannah Beth – Unreleased
  • 8TH Place: Earthquake Magnificent – Trick of the Light
  • 9TH Place: Johnny Hunter – Try As You May
  • 10TH Place: Bitch Diesel – Red Love Witch

2022

  • 1st Place: Beckah Amani – Smoke and Mirrors
  • 2nd Place: Agung Mango – Guap Pop
  • 3rd Place: Euan Hart – Snowflake
  • 4th Place: Hannah Cameron – Take the Blame
  • 5th Place:  Floozy – World
  • 6th Place: Ainsley Farrell – The Way Back
  • 7th Place: Phoebe Go – We Don’t Talk
  • 8th Place:  Salarymen – Young Guns
  • 9th Place: Dulcie – Cold Hard Truth
  • 10th Place: Lottie McLeod – Bridge

2024

  • 1st Place: Joan & the Giants- Born In The Wrong Time
  • 2nd Place: Siobhan Cotchin – When The Curtain Closes
  • 3rd Place: South Summit – Sidelines [19]
  • 4th Place: Chela – Hard 4 You
  • 5th Place: Radio Free Alice – Look What You’ve Done
  • 6th Place: Agum – Promise (Nsubiza)
  • 7th Place: Juice Webster – In The Zone
  • 8th Place: Yung Milla – Land Down Under
  • 9th Place: Jarabi Band -Djamana
  • 10th Place: Foura – Glimmer

Significance

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Needle In The Hay has become a critical platform for unearthing and supporting new talent in Australia and New Zealand. [20] Its emphasis on independent musicians has bolstered the region's music scene by increasing exposure and providing career-defining opportunities. [21]

References

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  1. ^ "Needle in the Hay 2025". Happy Mag. Retrieved 2024-11-26.
  2. ^ Writer, Staff (2017-07-27). "Zenith Records' Paul Rigby on what it's really like to run a vinyl pressing plant". The Music Network. Retrieved 2024-11-26.
  3. ^ "Needle in the Hay 2025". Happy Mag. Retrieved 2024-11-26.
  4. ^ "Ben Lee", Wikipedia, 2024-10-12, retrieved 2024-11-26
  5. ^ "Magoo (Australian producer)", Wikipedia, 2023-10-23, retrieved 2024-11-26
  6. ^ "Abbie Chatfield", Wikipedia, 2024-11-12, retrieved 2024-11-26
  7. ^ "Happy Mag's NITH Finalists Party 2024". City of Sydney - What’s On. Retrieved 2024-11-26.
  8. ^ "Joan and the Giants return with 'deeply personal' new single Feels Like Heartache". X-Press Magazine - Entertainment in Perth. 2024-07-08. Retrieved 2024-11-26.
  9. ^ Walters, Tammy (2024-04-26). "Geelong artist Noah Vernon named a finalist in Happy Mag's Needle In The Hay competition". Forte Magazine. Retrieved 2024-11-26.
  10. ^ "Needle in the Hay Vinyl Comp". www.audio-technica.com. Retrieved 2024-11-26.
  11. ^ Innes, Matt (2018-09-24). "Spacey Jane Extend Their Orbit". scenestr.com.au. Retrieved 2024-11-26.
  12. ^ "Joan and the Giants hit new heights with latest single Feels Like Heartache". X-Press Magazine - Entertainment in Perth. 2024-07-18. Retrieved 2024-11-26.
  13. ^ "Kardajala Kirridarra – Kardajala Kirridarra". Discogs. 16 March 2018. {{cite web}}: |first= missing |last= (help)
  14. ^ "Haiku Hands", Wikipedia, 2024-10-06, retrieved 2024-11-26
  15. ^ "Spacey Jane", Wikipedia, 2024-11-20, retrieved 2024-11-26
  16. ^ "Tones and I", Wikipedia, 2024-11-20, retrieved 2024-11-26
  17. ^ "Maple Glider", Wikipedia, 2024-11-24, retrieved 2024-11-26
  18. ^ "Canberra grunge band strikes right note after Covid-ruined 2020". www.canberratimes.com.au. 2021-06-26. Retrieved 2024-11-26.
  19. ^ "South Summit (band)", Wikipedia, 2024-11-19, retrieved 2024-11-26
  20. ^ "Happy Mag's Needle In The Hay Competition Returns! | Music Tasmania". musictasmania.org. Retrieved 2024-11-26.
  21. ^ "Opportunities | MusicSA". www.musicsa.com.au. Retrieved 2024-11-26.