Draft:NIQ (company)

NIQ
Founded	January 1, 2021; 3 years ago
Headquarters	Chicago, USA
Area served	Market Research
Key people	Jim Peck (CEO), Mohit Kapoor (CTO)
Owner	Advent International
Number of employees	17,071 (2022)
Parent	Nielsen
Website	niq.com

Submission declined on 20 October 2024 by DoubleGrazing (talk).

Thank you for your submission, but the subject of this article already exists in Wikipedia. You can find it and improve it at NielsenIQ instead.

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Declined by DoubleGrazing 60 days ago. Last edited by Citation bot 8 days ago. Reviewer: Inform author.

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Comment: Isn't this already covered in NielsenIQ, or have I missed something? DoubleGrazing (talk) 08:20, 20 October 2024 (UTC)

Work in progress; comments welcome

NIQ, formally known as NielsenIQ, is a spinoff of Nielsen, which spun off its data and analytics branch Global Consumer Business in January 2021.^[1]

History

In 2020, Nielsen Corporation spun off its Global Consumer Business data and analytics arm and formed NielsenIQ.

In 2021, Advent International acquired NielsenIQ (now NIQ) and Jim Peck, a former Chief Executive Officer of TransUnion, was named CEO.^[2]

In 2023, NIQ and GfK completed their merger, creating a leading consumer intelligence company.^[3]

References

^ "Nielsen Global Consumer Business Rebranding as NielsenIQ". Consumer Goods Technology. 28 October 2020. Retrieved July 18, 2021.
^ "Advent International Closes Acquisition of NielsenIQ for $2.7 Billion". Retrieved 2024-05-18.
^ "Our History-NIQ". Retrieved 2024-05-18.

[1] "Nielsen Global Consumer Business Rebranding as NielsenIQ". Consumer Goods Technology. 28 October 2020. Retrieved July 18, 2021.

[2] "Advent International Closes Acquisition of NielsenIQ for $2.7 Billion". Retrieved 2024-05-18.

[3] "Our History-NIQ". Retrieved 2024-05-18.

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