Draft:Martins de Sa Port

Submission declined on 10 June 2024 by Chaotic Enby (talk).

This submission does not appear to be written in the formal tone expected of an encyclopedia article. Entries should be written from a neutral point of view, and should refer to a range of independent, reliable, published sources. Please rewrite your submission in a more encyclopedic format. Please make sure to avoid peacock terms that promote the subject.

This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:

in-depth (not just brief mentions about the subject or routine announcements)
reliable
secondary
strictly independent of the subject

Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by Chaotic Enby 5 months ago. Last edited by Chaotic Enby 5 months ago. Reviewer: Inform author.

Resubmit

Please note that if the issues are not fixed, the draft will be declined again.

Martins de Sá Port was established in 2016 by Marco de Sá, an outsider to the traditional Port wine industry. The brand spearheaded the "Port for a New Generation" campaign, successfully attracting younger consumers to the category. This initiative notably elevated the profile of White Port and popularized the White Port and Tonic serve in restaurants and bars.

In 2020, Martins de Sá Port became the first to introduce a canned Port cocktail in the form of White Port and tonic. In the context of a traditional category such as Port, this was seen as an innovative step by the wine industry at large.

A significant aspect of Martins de Sá's success is its unconventional origin. Unlike established Port producers, Marco de Sá founded the brand as a grassroots project in homage to his Portuguese father, who grew up near Porto. This unique background contributed to the brand's distinctive approach and appeal.

References

https://www.forbes.com/sites/paulcaputo/2024/05/09/port-for-a-new-generation/

https://www.thedrinksbusiness.com/2021/05/taylors-launches-port-and-tonic-in-a-can/