Draft:Marcus Collins (author)
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Marcus Collins | |
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| Nationality | American |
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| Website | marctothec |
Marcus Collins (born 17 April , 1979) is an American author and public speaker known for leading Beyoncé's digital strategy and new media in 2009.[1][2][3][4][5] [6]
Education
[edit]Collins pursued his Bachelor of Science in Materials Science Engineering at the University of Michigan and later obtained an MBA in Strategic Brand Marketing from the University of Michigan. He earned a doctoral degree in Marketing from Temple University, where his research focused on the spread of cultural influences and the processes by which meaning is constructed.[7]
Career
[edit]Collins serves as a clinical professor of marketing at the Ross School of Business, University of Michigan. Collins also serves as a weekly Forbes columnist, where he explores topics related to marketing, branding, and business.[8][9][10][11][12]
Books
[edit]Collins authored the book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, exploring how culture influences human actions and experiences.[13][14][15]
In 2018, Collins co-edited a marketing textbook, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices[16]
Recognition and Awards
[edit]- Advertising Age's 40 Under 40 award, 2016[17]
- Crain's Business 40 Under 40 award[18]
- American Advertising Federation's Advertising Hall of Achievement, 2020.[19]
- Thinkers50 Radar Distinguished Award, 2023[20]
- Teaching Excellence Award for executive education and the Cornerstone Award from the Ross School of Business at the University of Michigan.[14]
References
[edit]- ^ Mastro, Michelle. "I worked for Beyoncé for a year. She wasn't a diva and wasn't passive — it was a master class in digital strategy". Business Insider. Retrieved 2024-05-17.
- ^ "The 'sort of dirty,' semi-'cynical' story behind Hollywood's hottest new trend". Los Angeles Times. 2023-05-11. Retrieved 2024-05-17.
- ^ "Corporate America navigates Pride backlash". MSNBC.com. Retrieved 2024-05-17.
- ^ Brian Flood, Teny Sahakian (2024-01-23). "Black community facing 'new tension' as illegal immigration soars, according to esteemed author". Fox News. Retrieved 2024-05-17.
- ^ "Marcus Collins". National Speakers Bureau. Retrieved 2024-05-17.
- ^ "Marcus Collins". Center for Positive Organizations. Retrieved 2024-05-17.
- ^ "Marcus Collins | Michigan Ross". michiganross.umich.edu. Retrieved 2024-05-17.
- ^ "Dr. Marcus Collins - Marcus Collins". Forbes. Retrieved 2024-05-17.
- ^ Davis, Linsey. "Video Nothing 'more influential to human behavior than culture': Dr. Marcus Collins". ABC News. Retrieved 2024-05-17.
- ^ Eisen, Sara (14 December 2023). "Communication Playbook: Speak Up or Stay Silent". CNBC.
- ^ "Illegal immigration impacts the Black community hard when resources are scarce, 'For The Culture' author says | Fox News Video". Fox News. 2024-01-24. Retrieved 2024-05-17.
- ^ "Expert explains impact of Britney Spears hit 'Baby One More Time' 25 years later | Fox News Video". Fox News. 2023-12-20. Retrieved 2024-05-17.
- ^ "This Marketing Expert Discusses The Lessons Learned From "Rainbow Capitalism" During Pride Month". Essence. 2023-06-30. Retrieved 2024-05-17.
- ^ a b "Lecturer of Marketing & Co-Director of the Yaffe Digital Media Initiative, Ross School of Business, University of Michigan". aaf.org. Retrieved 17 May 2024.
- ^ "Nothing 'more influential to human behavior than culture': Dr. Marcus Collins". ABC News.
- ^ Sotnick-Yogev, Eldad (2018-09-01). Branch, John; Collins, Marcus (eds.). Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices. Faringdon, Oxfordshire: Libri Publishing. ISBN 978-1-911450-23-8.
- ^ "Meet Ad Age's 2016 40 Under 40".
- ^ "Crain's 40 Under 40". Crain's Detroit business.
- ^ "Marcus Collins | AAF". www.aaf.org. Retrieved 2024-05-17.
- ^ "Congratulations to Marcus Collins, Thinkers50 Radar Distinguished Award Winner". BigSpeak Motivational Speakers Bureau: Keynote Speakers, Business Speakers and Celebrity Speakers. 2023-11-07. Retrieved 2024-05-17.