Draft:Greg Story

• Comment: Large sections of the article are devoid of supporting inline citations - ideally significant coverage in reliable sources with reputations for accuracy and fact-checking. Current draft also reads like a corporate profile not a biography, and seems somewhat promotional of Dale Carnegie Training. Paul W (talk) 21:56, 26 August 2024 (UTC)

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Greg Story is an Australian businessman and writer. He is the fifth president of Dale Carnegie Training Tokyo Japan. A native of Brisbane, Australia, he has represented the Australian government in Japan, and also worked in Japan’s banking sector. He is known for his series of books, as well as long-running podcasts and YouTube video series in English and Japanese, on sales and leadership written specifically for the Japanese market.

Background

Story worked for the Australian Trade Commission (Austrade), opening a new office in Nagoya (1992–2006) as a trade commissioner and consul, running the Osaka office (1996–2001) as the senior trade commissioner and consul-general, and the Tokyo office (2001–2003). He ultimately became the most senior trade diplomat in Japan and, concurrently, minister in the Australian Embassy. As an Austrade Office leader, Story’s teams in Osaka and Tokyo achieved the highest results globally three years in a row. While in Nagoya, he hosted Australian Prime Minister Paul Keating, and he welcomed Prime Minister John Howard while in Osaka. He made arrangements with Keating to donate Australian bottled water to the residents of Kobe following the Great Hanshin Earthquake of January 17, 1995.

Business

Story established his own consulting business, Japan Business Consultancy, in Brisbane, Australia, in 1988. He later established the Japan Desk for Jones Lang Wootten in the Brisbane office (1989–1992).

After spending 12 years (1992–2003) promoting Australian goods and services into Japan, Story joined the Shinsei Retail Bank, Tokyo in 2003. He worked in a number of roles, including running the Platinum Banking Division responsible for the Shinsei Bank Branch network results. His final role was interim joint head of the Shinsei Retail Bank.

He left Shinsei in 2007 and joined the National Australia Bank as Japan Country Head.

In November 2010, Story joined Dale Carnegie Training Tokyo Japan as president and continues in that role. He was a board member of the International Dale Carnegie Franchise Association for nine years (2012–2021) and has been both a member and co-captain of the Products iTeam since 2012. He is a two-time recipient of the One Carnegie Award, selected by his franchisee peers for this honor in 2018 and 2021.

Education

Story was in the first intake of students into the Modern Asian Studies faculty at Griffith University in Brisbane, Australia, graduating with a B.A. in 1977 and a B.A. Honours in 1978. He won a Monbusho Scholarship to study Japanese language at Sophia University in Tokyo (1979–1981) and completed an M.A. in comparative culture, studying political science and international relations (1981–1983) at Sophia.

Story returned to Griffith University in 1983 to prepare for his Ph.D. fieldwork. As a Japan Foundation Fellow, he conducted this fieldwork in Tokyo in 1984 and 1985. From 1985 to 1989, he completed his Ph.D. thesis and was awarded his doctorate from Griffith University in 1990. In 2012, he received the Griffith University Business School Outstanding Alumnus Award. He is currently an adjunct professor in the Griffith University Business School.

He encourages students from abroad who are arriving in Japan for university studies to embrace the challenges and opportunities presented by the country's growing shortage of talent. While the language is often seen as an obstacle, Story did not begin studying Japanese until age 25, so he is certain that today's young people can succeed as well and make a difference in Japan's business world.

Story has completed executive education courses on: strategy (Stanford Business School); leading sales teams (Insead Business School); strategic marketing (Australian Graduate School of Management); middle management (Mount Eliza Business School); management (Macquarie University); and customer service (Ritz Carlton Training School).

Dale Carnegie Trainer Qualifications

• Dale Carnegie Master Trainer (2021) Certified Dale Carnegie Trainer
• Dale Carnegie Course: Effective Communications and Human Relations
• Advanced Dale Carnegie Course: Skills for Team Success
• High Impact Presentations
• Winning with Relationship Selling
• Sales Advantage
• Leadership Training for Managers
• Develop Your Leadership Potential
• LIVE Online Trainer and Producer

Community Contributions

• President Parent Faculty Advisory Group, St. Mary’s International School Board
• Member Foreign Corporate Communications, Tokyo Chairman of the Australia New Zealand Chamber of Commerce 2008-2010
• Chairman of the Queensland-Japan Chamber of Commerce 1990-1992

Bibliography

Story has written a series of books in English which are the only books of their kind that specifically target the craft of sales and presentations in terms of how to succeed in the Japanese market as an outsider. He has also written books in Japanese:

• Japan Sales Mastery (2017)
• "Japan Business Mastery" (2019)
• "Japan Presentations Mastery" (2021)
• "The Eigyo" (The営業) (2021)
• "Anatamo Presen no Tatsujin" (あなたもプレゼン達人) (2023)

He was also a regular contibutor to ACUMEN, the magazine of the British Chamber of Commerce in Japan.

TED Talk

In September 2021, Story presented a TED Talk in Ogukibo, Japan, entitled Transform Your Relationships.

Video and Podcasting

Story produces four podcasts, three in English and one in Japanese, as well as four video shows.

• The Leadership Japan Series Podcast"
• "The Presentations Japan Series Podcast"
• "The Sales Japan Series Podcast"
• ビジネス達人の教え
• "Japan’s Top Business Interviews"
• "The Cutting Edge Japan Business Show"
• "The Japan Business Mastery Show

Story also presented a series of videos on In Japan TV.

Sports

Story has been an award-winning karate athlete, national coach, international referee, and Queensland state board member. He is currently a sixth dan in traditional shitoryu karate (糸東流).