Draft:Fenix Outdoor International
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|  |
| Company type | International investment management company |
|---|---|
| Industry | Retail |
| Founded | 2002 in Sweden |
| Headquarters | , Switzerland |
Area served | Worldwide |
| Products | Outdoor clothing and equipment |
Production output | China; South Korea |
| Parent | Fenix Outdoor International AG |
| Website | fenixoutdoor |
Fenix Outdoor International AG is an international group in the areas of outdoor equipment and outdoor clothing from Zug, Switzerland. The group controls the largest trading companies in the outdoor industry in Scandinavia and Germany. Fenix is alsow owning and operating important manufacturers of outdoor equipment from Sweden and Germany.
In 2023, Fenix's sales amounted to 750.2 million euros, with a profit of 184.3 million euros.[1]
Influence
[edit]Denix Outdoor is owning and operating the largest Outdoor retail chains in Sweden, Finnland, Denmark and Germany: Naturkompaniet (Sweden), Partioaitta (Finnland), Friluftsland (Denmark) and Globetrotter (Germany). Globetrotter also holds 25 percent of the Swiss outdoor retailer Transa.[2] The retail chains are are managed by the Fenix owned Frilufts Retail Europe.[3]
Fenix is also owning the previously independent manufacturer Fjällräven, Tierra (booth Sweden), Royal Robbins (USA) and Hanwag (Germany).[1]
Company History
[edit]In 2002 Fenix Outdoor Ltd. based in Sweden.
Fenix Outdoor acquired Brunton in 2009 from the Finnish company Fiskars, which in turn acquired Brunton indirectly when it acquired Silva, a Swedish company specializing in compasses and pedometers, three years earlier. In 2021 Fenix sold Brunton to two employees of the company.[4]
In 2014, Fenix Outdoor International and Hamburg-based Globetrotter Equipment GmbH jointly took over the Danish retail chain Friluftsland A/S. Fenix acquired a 20 percent stake in Globetrotter at the beginning of 2014. The complete takeover of 100% took place in mid-2015.[5]
References
[edit]- ^ a b Schroder, Jan (2024-02-15). "Globetrotter-Mutter Fenix Outdoor schließt 2023 mit Umsatz- und Gewinnrückgang ab". FashionUnited (in German). Retrieved 2024-07-21.
- ^ LTO. "SKW Schwarz: Fenix Outdoor steigt bei Globetrotter ein". Legal Tribune Online (in German). Retrieved 2024-07-21.
- ^ DE, FashionNetwork com. "Fenix Outdoor International kreiert Vertriebsriesen zusammen mit Globetrotter". FashionNetwork.com (in German). Retrieved 2024-07-21.
- ^ SAZsport. "Fenix Outdoor verkauft Brunton". SAZsport (in German). Retrieved 2024-07-21.
- ^ Geisler, Bob (2014-11-27). "Globetrotter wird von Fjällräven-Konzern übernommen". www.abendblatt.de (in German). Retrieved 2024-07-21.