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Draft:EXR (app)

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EXR app logo

The EXR App is a digital platform that integrates indoor rowing with virtual environments, offering an interactive and gamified training experience (exergame). Developed by Salty Lemon Entertainment, a game studio based in Antwerp, Belgium, the app officially launched on September 9, 2021, following an open beta phase. It is compatible with a wide range of rowing machines and incorporates features such as performance tracking, multiplayer modes (MMO), and gamified challenges.

Development and Features

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Initially designed to work with Concept2 rowing machines during its beta phase, EXR later expanded its compatibility to include all rowing machines equipped with Bluetooth connectivity, such as WaterRower and RP3.[1]. On September 9, 2022, a year after its release, EXR introduced its multiplayer online (MMO) feature, allowing users to compete and connect in shared virtual environments.

The app offers several features, including:

  • Virtual 3D worlds for immersive rowing sessions.
  • Gamified elements, such as achievements and challenges, to keep users motivated.
  • Connectivity with third-party fitness apps, such as Strava and TrainingPeaks, enabling users to sync their rowing data for comprehensive performance tracking.
  • Monthly updates introducing new features and refinements[2].

Events and Partnerships

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EXR has partnered with organizations like British Rowing and World Rowing to promote innovation in indoor rowing[3][4]. Notably, it was featured as part of World Rowing's showcase during the Olympic Esports Week in Singapore, highlighting its potential as a competitive and interactive training tool[5].

Availability

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The app is available on iOS, Android, PC and AppleTV, operating on a subscription model. Since its release in 2021, EXR has been updated regularly to improve functionality and expand its feature set[6]

Reception

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While the app has received coverage in various fitness blogs and magazines, its primary recognition has come from its unique integration of indoor rowing with 3D virtual environments. User feedback highlights its ability to make rowing more engaging, though its subscription model and initial machine compatibility have drawn some criticism.

References

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  1. ^ "The 7 Best Rowing Machine Apps to Enhance Your Workouts". BoxLife. 2023-02-26. Retrieved 2024-12-30.
  2. ^ "The App That Makes Indoor Rowing Fun". EXR. Retrieved 2024-12-30.
  3. ^ Fraser, Alexandra (2024-05-14). "British Rowing announces new partnership with Indoor Rowing online platform EXR". British Rowing. Retrieved 2024-12-30.
  4. ^ "World Rowing - World Rowing and Salty Lemon Entertainment pave the way for a new era of digitally enhanced Rowing experiences". World Rowing. Retrieved 2024-12-30.
  5. ^ "World Rowing - Rowing showcase at IOC's Olympic Esports Week 2023 embodies the natural evolution of sport". World Rowing. Retrieved 2024-12-30.
  6. ^ "JRN and EXR | The Next Step for Indoor Rowing". JRN. 2023-12-01. Retrieved 2024-12-30.
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Official EXR website - exrgame.com