Draft:Adeolu Khafre
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| Product type | Lifystyle Brand (Indigenous games, apparel and martial arts products) Spin-off |
|---|---|
| Owner | The Avenue Creative Ltd. |
| Country | Nigeria |
| Introduced | February 14, 2021 |
| Markets | West Africa |
| Registered as a trademark in | Federal Ministry of Industry, Trade and Investment (Nigeria) |
Adeolu Khafre is a Lagos-based brand known for its focus on indigenous games, apparel, and martial arts inspired products.[1] Recognized for its Ankara Ayo Mancala, a contemporary version of the traditional Ayo game, the brand emphasizes African heritage through modern design, establishing a presence in cultural craftsmanship.[2]
History
[edit]Founded in 2021 through a collaboration between The Avenue Creative Limited and modern polymath Ade Olufeko, the brand reflects a commitment to heritage and innovation. Its name is inspired by Olufeko's explorations of ancient monuments, particularly the Giza complex in Egypt, where he discovered creative potential in the enduring architecture. In 2023, the brand secured its trademark from the Federal Ministry of Industry, Trade, and Investment.[3]
Alignment with SDGs
[edit]Adeolu Khafre an ongoing lifestyle project aligns with the Sustainable Development Goals SDG 9, SDG 11 and SDG 12. [4]
In a noteworthy contribution to the Nigerian economy, extensively documented by various sources, which frequently relies on imports of foreign items, Adeolu Khafre's brand actively championed its 100% made-in-Nigeria mancala. This commitment to local production is substantiated by verifiable records, underscoring the brand's dedication to indigenous craftsmanship. Moreover, this initiative has been acknowledged for its measurable impact on fostering economic growth within the city of Lagos.[5]
References
[edit]- ^ "Adeolu Khafre, a brand from the city of Lagos". The Sun (Nigeria). 30 November 2022. Retrieved 11 January 2024.
- ^ Joseph, D (2023). "Towards Understanding How Nigerian Fashion Brands Influence Customer Purchasing Behaviour. A Case Study of Nigerian Fashion Brands". Springer Publishing. Palgrave Studies of Marketing in Emerging Economies: 163–188. doi:10.1007/978-3-031-07078-5_6. ISBN 978-3-031-07077-8. Retrieved 5 November 2024.
- ^ "Impact of Adeolu Khafre, a Nigerian brand inspired by heritage monuments". Guardian Nigeria. 9 January 2024. Retrieved 11 January 2024.
- ^ "Why we are going fully digital — Adeolu Abayomi". Vanguard (Nigeria). 4 December 2023. Retrieved 5 November 2024.
- ^ "The Velocity of business innovation through design". Vanguard (Nigeria). 11 August 2021. Retrieved 11 January 2024.
Category:2021 establishments in Nigeria Category:Nigerian brands Category:Products introduced in 2021 Category:Culture in Lagos Category:Nigerian fashion