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Delta Express

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Not to be confused with Delta Connection.
Delta Express
IATA ICAO Call sign
DL DAL DELTA
Founded1996; 28 years ago (1996)
Ceased operations2003; 21 years ago (2003)
(replaced by Song)
HubsOrlando
Focus cities
Frequent-flyer programSkyMiles
Alliance
Destinations20
Parent companyDelta Air Lines
HeadquartersAtlanta, Georgia, U.S.

Delta Express was a no-frills "airline within an airline" brand owned and operated by Delta Air Lines from 1996 to 2003. The airline was headquartered in Atlanta, Georgia.[1]

Delta Express was based out of Orlando International Airport, and focused on leisure routes between Florida and the northeast United States, as well as certain parts of the Midwest. It primarily competed with low-cost brands such as Continental Lite and US Airways' MetroJet, and low-cost carriers such as Southwest Airlines and in the first years of its operation, JetBlue Airways.

The Delta Express aircraft fleet only consisted of the Boeing 737-200, in an all coach class configuration. No in-flight entertainment or meal service was offered.

In 2003, Delta Express was replaced by Song, a new low-fare brand that Delta introduced, which has since also been dismantled.[2]

Livery

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Delta Express Boeing 737 (2001)

Delta Express aircraft bore the same primary liveries as parent company Delta Air Lines, albeit with minor changes. Aircraft initially wore Delta's 1970s-era "Widget" livery, with "Delta" in dark blue and "Express" in light blue and in a revised typeface that would appear on Delta's new branding in 1997. When that livery was introduced, featuring a swooping cheatline and all-blue tail with red accents, the word "Express" was changed to red, but in the same typeface as before. When Delta rebranded again in 2000 to a livery featuring a waving fabric design on the tail, light blue billboard "express" titles were applied to the fuselage, with a small Delta logo above the windows near the boarding door and the airline's web address below.

Delta Express promoted the Cartoon Network animated television series The Powerpuff Girls by having a Boeing 737-200 painted with a special livery featuring the characters Blossom, Bubbles, and Buttercup on the exterior.[3] The plane's inaugural flight was held at Logan International Airport in Boston, Massachusetts, on July 17, 2000.[4] In 2002 the aircraft was repainted with a different Powerpuff Girls theme to promote The Powerpuff Girls Movie.[5]

Destinations

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Delta Express flew to as many as 31 domestic destinations in 18 states which included Albany, Providence, Indianapolis, Pittsburgh, Kansas City, Hartford, Allentown, St. Louis, Milwaukee, Austin, Oklahoma City, Cleveland, Boston, Detroit, New York (JFK, LGA & EWR) to cities like Orlando, Tampa, Jacksonville, West Palm Beach, Fort Myers, and Fort Lauderdale.[citation needed]

See also

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References

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  1. ^ "World Airline Directory." Flight International. March 19–25, 2002. 55.
  2. ^ Wong, Edward (January 29, 2003). "Take 2 for Delta and Its Low-Cost Carrier". The New York Times. Retrieved 11 March 2015.
  3. ^ Wolf, Arnd (March 16, 2002). "Picture of the Boeing 737-232/Adv aircraft". Airliners.net. Demand Media. Retrieved 2012-12-29.
  4. ^ "Delta Express 737 Gets Animated Escort From Cartoon Network's THE POWERPUFF GIRLS". Time Warner. July 17, 2000. Retrieved 2012-12-29.
  5. ^ "Delta Express and Cartoon Network Celebrate 'The Powerpuff Girls Movie'". PR Newswire. United Business Media. June 25, 2002. Retrieved 2012-12-29.
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