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Breeze Airways

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Breeze Airways
IATA ICAO Call sign
MX MXY MOXY
FoundedJuly 31, 2018; 6 years ago (2018-07-31)[1]
(as Moxy Airways)
Commenced operationsMay 27, 2021; 3 years ago (2021-05-27)
(as Breeze Airways)
AOC #BAGA439Q[2]
Operating bases
Frequent-flyer programBreezy Rewards
Fleet size44
Destinations61
Parent companyBreeze Aviation Group, Inc.[6]
HeadquartersCottonwood Heights, Utah, United States[1]
Key people
Websiteflybreeze.com

Breeze Airways, legally Breeze Aviation Group, Inc., is an American low-cost airline headquartered in Cottonwood Heights, Utah. The airline was founded by David Neeleman, who previously co-founded Morris Air, WestJet, JetBlue, and Azul Linhas Aereas. Breeze's operations launched on May 27, 2021, with its inaugural flight from Tampa International Airport to Charleston International Airport.

History

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Conceptualization and establishment

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In June 2018, Neeleman planned to launch a new American airline, tentatively named Moxy Airways,[7] with capital from former Air Canada CEO Robert Milton, former ILFC CEO Henri Courpron, former JetBlue board chairman Michael Lazarus, and himself.[8] They noted that following the US consolidation of airlines, all 11 major carriers in the country were profitable; had all existed at least 20 years (except JetBlue, which Neeleman had co-founded in 2000); and there was an opportunity for a competitive carrier.[8] They also noted that the country's four largest airlines carried 80% of domestic US passengers in 2017,[9][10] and that due to the loss of service to smaller markets, US domestic air capacity had remained stagnant from 2007 to 2017, while the economy had expanded by 34%.[11]

Similarly to low-cost carriers (LCCs), the airline planned to offer point-to-point flights from smaller, secondary airports such as Norfolk International Airport, Westchester County Airport, or Providence's then-named T. F. Green Airport, bypassing larger airline hubs for shorter travel times.[11] The airline reportedly also considered longer flights to South America and Europe.[12] However unlike LCCs, proposed intentions included operating two cabins of service consisting of a first class and economy cabin, unlike the all-economy business model typically operated by LCCs.[12] It would offer spacious seats and free Wi-Fi, like Azul and JetBlue, but charge fees for snacks and advance seat assignments, like ultra low-cost carriers Allegiant Air or Spirit Airlines.[11] Additionally, its aircraft would not feature seatback screens for its in-flight entertainment, instead planning to offer streamed entertainment through personal electronic devices.[12] For its launch of operations, the company ordered 60 Bombardier CS300s (later known as the Airbus A220-300), soliciting Chinese lessors to finance 18 aircraft, to be delivered starting in 2021.[11] To accelerate the airline's launch to 2020, the company initially planned to use secondhand Embraer 195 aircraft from Azul.[10]

On February 7, 2020, the airline's name was announced as Breeze Airways,[13][14] abandoning the "Moxy" name, as it created ambiguity with Marriott's "Moxy Hotels" trademark,[15] although the airline would continue to reference its previous name in its associated airline codes (MX/MXY) and callsign (MOXY).[16] The airline's branding, logo, colors and livery were developed by Brazilian airline marketing specialist, Gianfranco "Panda" Beting, Azul's co-founder and creator of Azul's branding, as well as that for TAP Air Portugal and Transbrasil.[17][18] Neeleman proposed the tagline, the "World's Nicest Airline".[19] On February 20, 2020, the airline established its headquarters in Cottonwood Heights, Utah.[20]

Launch

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Breeze had projected its operational launch in 2020 through the acquisition of Compass Airlines, subsequently cancelling that acquisition and pushing its launch to 2021.[21][22] In addition to the Embraer 195, the airline also planned to introduce the Embraer 190 to launch short-haul, regional services prior to the induction of the Airbus A220-300 for longer flights.[23] On March 10, 2021, the airline received federal approval from the United States Department of Transportation (USDOT) to begin operations, and was later issued its air operator's certificate on May 14, 2021.[24] The following week, Breeze began selling tickets on May 21, 2021, with flights planned to start on May 27, 2021.[25]

Post-launch

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In the initial years following launch, the airline's network expanded consisting of several domestic short-haul and transcontinental routes within the United States,[26][27] as well as charter operations.[28] During 2023, the airline began processes to operate international flights, with an application to the USDOT in May 2023 to operate flights to Mexico,[29] followed by Neeleman in November 2023 stating the airline's intention to operate flights to Europe.[30]

Corporate affairs

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Breeze is headquartered in Cottonwood Heights, Utah, in the Salt Lake City metropolitan area.[20] Its founder and CEO is David Neeleman.[31] Tom Doxey was appointed as company president on June 9, 2022, with previous experience at Allegiant Air, United Airlines, and US Airways,[32] before announcing his stepping down to an advising role in August 2024.[33]

Destinations

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Main article: List of Breeze Airways destinations

Breeze operates a network consisting of domestic routes within the United States.

Fleet

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Current fleet

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As of August 2024, Breeze Airways operates the following aircraft:[34]

Breeze Airways fleet
Aircraft In service Orders Passengers Notes
F Y+ Y Total Ref
Airbus A220-300 31 59[35][36] 12 45 80 137 [37]
Embraer 190 10 — — 48 60 108 [38]
Embraer 195 3 — — 22 96 118 [39]
— 24 100 124 [40]
Total 44 59

Fleet development

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Breeze Airways Airbus A220-300
Breeze Airways Embraer 195

On July 17, 2018, the airline signed a memorandum of understanding with Airbus for 60 A220-300 aircraft to be delivered from 2021,[41] with the order firmed in January 2019.[42] The order included options for 60 additional A220s. Following the airline's revised plans to launch operations before the delivery of its A220 aircraft, Breeze agreed to sublease up to 30 Embraer 195s from Azul in order to serve short-haul routes, although the total number received was dependent on LOT Polish Airlines exercising its lease options.[14] The airline additionally agreed to lease up to fifteen Embraer 190s from Nordic Aviation Capital.[43] The airline received its first Embraer 195 on December 30, 2020,[44] and later its first Embraer 190 in February 2021.[43][45] Its Embraer 190s were previously operated by Air Canada,[46] and Embraer 195s by Air Europa Express and Azul.[23]

On April 26, 2021, it was announced that Breeze had ordered an additional 20 A220-300 aircraft, bringing its total orders up to 80 aircraft of the type,[47] although Airbus listed the order under an undisclosed customer. Breeze itself did not announce the order until September 13, 2021, when it was also announced that the order was the result of exercising purchase options.[48] The airline's first Airbus A220-300 was delivered on October 26, 2021,[49] with the aircraft entering service on May 25, 2022.[50]

On February 20, 2024, Breeze announced it converted 10 A220-300 purchase options into firm orders, bringing its total orders up to 90 aircraft of the type.[36] The airline also announced that its Embraer fleet would transition from scheduled passenger services to charter operations and reduce from 16 aircraft to 10 by the end of 2024.[51]

Service concept

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Ticket types

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Breeze offers four ticket types for its two classes of service, ranging from "No Flex Fare" tickets that do not allow for itinerary changes, to "Nice", "Nicer", and "Nicest" tickets that progressively include more and more amenities such as increased legroom, additional baggage allowance, complimentary in-flight catering and Wi-Fi internet access.[52]

The "Nice" and "Nicer" ticket types were introduced at the airline's launch in 2021, with the former as the no-frills ticket and the latter including additional amenities, with both offering free itinerary changes and cancellations.[53] In October 2021, Breeze announced the "Nicest" ticket type to coincide with the launch of its Airbus A220-300 service in 2022, which introduced the airline's first class seating.[49] In March 2024, the "No Flex Fare" ticket type was introduced, which did not allow for itinerary changes and offered partial credit for cancellations,[54] comparable to basic economy class tickets on other airlines.

Services

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Breeze offers a buy-on-board service on all of its flights, with free streamable in-flight entertainment available on most flights operated by both its Airbus A220 or Embraer 190/195 aircraft. In March 2022, Breeze announced plans to offer inflight Viasat Wi-Fi internet access from October 2022 on its A220 aircraft.[55] However, ongoing delays postponed the initial implementation of this service to 2023,[56] with completion of Wi-Fi access on its entire A220 fleet later expected in 2024.[57]

Seating

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Breeze's first class seating, referred to as "Breeze Ascent",[58] is available only on its Airbus A220 aircraft, the seats of which are configured in a 2–2 layout. The airline's economy class seating consists of both "Extra Legroom" and "Standard" seats, the seats of which are configured in a 2–3 layout on the A220, and a 2–2 layout on the Embraer 190 and 195 aircraft.

In 2022, the airline announced an alternative seating configuration for its A220s depending on route or seasonal demand, with fewer first class seats and additional "extra legroom" seats,[37] which later became the standard seating configuration for the entire A220 fleet.[58]

Frequent-flyer program

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Breezy Rewards is the airline's frequent-flyer program as well as its travel credit system, under which BreezePoints is its currency. The program is a revenue-based accrual system where passengers earn points based on cash amount spent, including base fare amounts and ancillary fees such as seat selection and baggage allowance fees.[59] Points earned can also vary based on the ticket type purchased.[59] Points can be redeemed toward payments made with the airline, and expire two years after originally issued.[60]

References

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  1. ^ a b "Breeze Aviation Group, Inc". OpenCorporates. February 21, 2021. Retrieved May 22, 2021.
  2. ^ "Airline Certificate Information – Detail View". Federal Aviation Administration. Retrieved May 22, 2021.
  3. ^ "Breeze Airways names Fort Myers next 'base of operations'". April 9, 2024. Retrieved April 9, 2024.
  4. ^ Lynch, Ryan (January 24, 2024). "Breeze Airways to launch new flights to Orlando, bring operations base". Orlando Business Journal. American City Business Journals. Retrieved January 25, 2024.
  5. ^ "Breeze Airways to open a flight crew base in Vero". July 18, 2024. Retrieved July 18, 2024.
  6. ^ "Contract of Carriage" (PDF). Breeze Airways. Retrieved November 20, 2023. [...]Breeze Aviation Group, Inc., DBA Breeze Airways.
  7. ^ Curley, Robert (June 22, 2018). "Jetblue founder plans "Moxy Airways"". Business Traveller. Panacea Media Limited. Retrieved May 22, 2021.
  8. ^ a b "He's Baaaack: Stop what you're doing. JetBlue founder David Neeleman wants to launch a new U.S. airline". Airline Weekly. June 17, 2018. Retrieved August 20, 2018.
  9. ^ Hemmerdinger, Jon (June 18, 2018). "Neeleman's reported US start-up could shake up US industry". FlightGlobal. DVV Media Group. Retrieved August 20, 2018.
  10. ^ a b Curley, Robert (September 17, 2019). "'Moxy' airline to launch with used Azul aircraft". Business Traveller. Retrieved October 3, 2019.
  11. ^ a b c d Bachman, Justin (June 18, 2018). "JetBlue Founder Raising Funds for New U.S. Airline, Report Says". Bloomberg News. Retrieved August 20, 2018.
  12. ^ a b c Peterson, Barbara (October 1, 2018). "All of the Details We Have on David Neeleman's New Domestic Airline". Conde Nast Traveler. Archived from the original on October 2, 2019. Retrieved October 2, 2018.
  13. ^ Slotnick, David (February 7, 2020). "The founder of JetBlue just launched a new US airline, aimed at routes that others have left behind". Business Insider. Retrieved February 7, 2020.
  14. ^ a b Sipinski, Dominic (February 9, 2020). "Neeleman's Breeze Airways officially announces 2020 launch". ch-aviation. Retrieved February 12, 2020.
  15. ^ Yeo, Ghim-Lay (July 17, 2018). "Neeleman's start-up to partner Azul and TAP". FlightGlobal. DVV Media Group. Retrieved August 20, 2018.
  16. ^ "JO 7340.565" (PDF). Federal Aviation Administration. Retrieved March 2, 2020.
  17. ^ Rydlewski, Carlos (October 5, 2018). "Panda Beting: "A receita de sucesso da vida é trabalhar com o que se ama"" [Life's recipe for success is to work with what you love]. Pequenas Empresas & Grandes Negócios (in Portuguese). Grupo Globo. Retrieved February 8, 2020.
  18. ^ Machado, João (February 7, 2020). "David Neeleman's Newest U.S. Airline Expects to Take Flight This Year". Airline Geeks. Retrieved February 8, 2020.
  19. ^ Muther, Christopher (February 12, 2020). "A new, potentially industry-altering airline from the man who brought you JetBlue". The Boston Globe. Retrieved February 12, 2020.
  20. ^ a b Davidson, Lee (February 20, 2020). "New Breeze Airways opens national headquarters in Utah". The Salt Lake Tribune. Retrieved May 21, 2021.
  21. ^ Meier, Ricardo (August 19, 2020). "Breeze Airways again changes its debut plans". Air Data News. Retrieved August 29, 2020.
  22. ^ Sipinski, Dominic (June 28, 2020). "Utah's Breeze Airways delays launch to 2021". ch-aviation. Retrieved June 30, 2020.
  23. ^ a b Sipinski, Dominic (April 23, 2021). "Breeze Airways to use E190/5s for short-haul, A220s for long". ch-aviation.
  24. ^ Nadalet, Ivan (May 17, 2021). "US's Breeze Airways secures AOC, preps for launch". ch-aviation. Retrieved May 21, 2021.
  25. ^ Gilbertson, Dawn (May 21, 2021). "New airline Breeze Airways takes off May 27 with $39 fares, no middle seats and nonstop flights to smaller cities". USA Today. Retrieved May 21, 2021.
  26. ^ Gilbertson, Dawn (March 8, 2022). "Breeze Airways wants a piece of your summer vacation budget with these 35 new routes across US". USA Today. Gannett. Retrieved March 8, 2022.
  27. ^ McCarthy, Daniel (February 14, 2023). "Low-Cost Carrier Breeze Airways Adds 22 New Nonstops". Travel Market Report. American Marketing Group Inc. Retrieved February 15, 2023.
  28. ^ Snyder, Brett (November 10, 2022). "David Neeleman Talks Breeze Pilot Problems, Flying to Orange County, and More (Across the Aisle)". Cranky Flier. Retrieved December 12, 2022.
  29. ^ Hardee, Howard (May 1, 2023). "Breeze Airways plans first international flights, to Mexico". FlightGlobal. DVV Media Group. Retrieved December 2, 2023.
  30. ^ Lampert, Allison (November 28, 2023). "US low-cost carrier Breeze Airways takes early steps to fly international". Reuters. Retrieved November 29, 2023.
  31. ^ "Meet our leadership". Breeze Airways. Retrieved August 13, 2024.
  32. ^ "Breeze Airways Announces the Appointments of Tom Doxey as President and Natalie Atwood as Chief People Officer". Breeze Airways (Press release). Business Wire. April 28, 2022. Retrieved August 13, 2024.
  33. ^ "Tom Doxey's Post". LinkedIn. August 2, 2024. Retrieved August 13, 2024.
  34. ^ "Our Aircraft". Breeze Airways. Retrieved April 13, 2024.
  35. ^ Airbus Orders and Deliveries (XLS), monthly updated, accessed via "Orders & deliveries". Airbus. June 16, 2021. Retrieved September 22, 2023.
  36. ^ a b Chellini, Simone (February 20, 2024). "Breeze Announces 10 More A220s, 50th Destination, New Uniforms". Airways Magazine. Retrieved February 20, 2024.
  37. ^ a b "Our Aircraft – A220". Breeze Airways. Retrieved April 13, 2024.
  38. ^ "Our Aircraft – E190". Breeze Airways. Retrieved May 20, 2022.
  39. ^ "Our Aircraft – E195 (118)". Breeze Airways. Retrieved May 20, 2022.
  40. ^ "Our Aircraft – E195 (124)". Breeze Airways. Retrieved May 20, 2022.
  41. ^ "Future U.S. airline signs commitment for 60 A220-300 aircraft". Airbus (Press release). July 17, 2018.
  42. ^ "Breeze Airways Airline Profile". CAPA – Centre for Aviation. Informa Markets. Retrieved May 21, 2021.
  43. ^ a b "NAC delivers first of fifteen Embraer E190 to Breeze Airways on lease". Nordic Aviation Capital (Press release). February 2, 2021. Archived from the original on February 2, 2021. Retrieved February 3, 2021.
  44. ^ Meier, Ricardo (January 5, 2021). "Breeze Airways receives first ex-Azul E195". Air Data News. Retrieved January 27, 2024.
  45. ^ Hohnholz, Linda (February 2, 2021). "Breeze Airways takes delivery of Embraer E190 aircraft". eTurboNews. Retrieved February 3, 2021.
  46. ^ Meier, Ricardo (February 5, 2021). "Breeze takes delivery of its first E190". Air Data News. Retrieved February 20, 2024.
  47. ^ Ongaro, Andrea (April 26, 2021). "Breeze Airways to boost Airbus A220 order". Airways Magazine. Archived from the original on April 26, 2021. Retrieved April 27, 2021.
  48. ^ Shepardson, David (September 13, 2021). "U.S. carrier Breeze confirms buying 20 more Airbus A220 jets". Reuters. Retrieved September 16, 2021.
  49. ^ a b "Breeze Airways Unveils First Airbus A220-300 Aircraft; Best U.S. Financed Airline Start-Up in History has 80 Aircraft on Order Making it the Largest A220-300 Customer in the World". Breeze Airways (Press release). Business Wire. October 26, 2021. Retrieved October 26, 2021.
  50. ^ Rains, Taylor (March 8, 2022). "Upstart airline Breeze will fly coast-to-coast using its brand-new Airbus A220 jets in a 35-route expansion— see the full list of new destinations". Business Insider. Retrieved May 24, 2022.
  51. ^ Wolfsteller, Pilar (February 20, 2024). "Breeze firms 10 Airbus A220 orders and will be profitable in 2024: CEO". FlightGlobal. DVV Media Group. Retrieved February 20, 2024.
  52. ^ "Flight Bundles & Fares". Breeze Airways. Retrieved June 24, 2024.
  53. ^ "Breeze Airways are Playing it Nice in the Aviation Game". Travel Radar. August 17, 2021. Retrieved August 17, 2021.
  54. ^ Miller, Seth (March 24, 2024). "Breeze launches "No Flex" basic economy fares". PaxEx.Aero. Retrieved April 10, 2024.
  55. ^ Kirby, Mary (March 8, 2022). "Breeze Airways vows superior connectivity on A220s as it taps Viasat". Runway Girl Network. Retrieved May 24, 2022.
  56. ^ Miller, Seth (February 23, 2023). "First Breeze plane with Viasat inflight Wi-Fi now flying". Paxex.aero. Retrieved March 9, 2023.
  57. ^ Schlappig, Ben (March 4, 2024). "All Breeze Airways A220s Will Have Wi-Fi By Q2 2024". One Mile at a Time. Retrieved June 24, 2024.
  58. ^ a b Miller, Seth (May 23, 2023). "Breeze unveils "Ascent," a new take on premium seating". Paxex.aero. Retrieved May 26, 2023.
  59. ^ a b Kirby, Mary (May 21, 2021). "Breeze Airways seeks to play 'nice' as tickets go on sale". Runway Girl Network. Retrieved May 29, 2022.
  60. ^ "BreezePoints". Breeze Airways. Retrieved May 29, 2022.

Further reading

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Media related to Breeze Airways at Wikimedia Commons

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