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Dara Treseder

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Dara Treseder
Born
Oluwadara Johnson Treseder

Nigeria
Alma materHarvard University
Stanford Graduate School of Business
Occupation(s)Businessperson, marketing executive, technology executive
Employer(s)Apple Inc.
Autodesk
Carbon
General Electric
Peloton Interactive
TitleChief Marketing Officer
Websitedaratreseder.com

Oluwadara Johnson Treseder is a Nigerian-born marketing executive,[1][2][3] raised in Ibadan.[4] She graduated cum laude from Harvard University,[4] where she received a degree in African American Studies,[5] and Stanford Graduate School of Business, where she obtained an MBA in 2014.[6] Treseder is a founding member of the Black Executive CMO Alliance,[7] and Chair of the board of the Public Health Institute.[8][9] She is one of a team of backers of W Magazine.[10]

Treseder is currently the chief marketing officer of Autodesk.[11] Her previous roles include CMO at GE Business Innovations and GE Ventures,[12] chief marketing officer at Carbon, and SVP and head of global marketing, communications, and membership of exercise equipment company Peloton.[1][13][14]

Career

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Treseder is currently the chief marketing officer of Autodesk.[11] According to Business Insider, she has "pulled the company into the spotlight" and "helped contribute to fourth-quarter revenue of $1.32 billion, up by 12% from the same period prior", as well as helped to increase the number of educators and students using Autodesk products from 55 million to 65 million.[15]

Treseder started working at Autodesk in October 2022. Within her first six months at the company, she launched three major brand campaigns—the Game of Thrones finale, The Oscars, and the company's work in helping the French government rebuild the Notre Dame Cathedral.[16][17][18] Within one month of joining Autodesk, Treseder worked with Ryan Reynolds' agency, Maximum Effort, to launch the company's first TV ad in over ten years.[17]

In 2023, Treseder launched the "Otto Desć" campaign during the 2023 Oscars, which received over 25 million views. The campaign also marked the first time that Autodesk worked with influencers.[19]

Treseder's campaigns are among Autodesk's first broad-reach brand campaigns, with the metrics for each seeing a significant increase under her marketing influence. As of April, the company reported YoY quarterly revenue growth of over 8%, and, as of the close of markets on June 16, its stock is up 27%, also YoY.[18]

Early in her career, she was a marketing manager at FileMaker Inc. and Goldman Sachs. Afterwards, she worked as CMO at GE Business Innovations and GE Ventures,[12] as chief marketing officer at Carbon, and as SVP and head of global marketing, communications, and membership of exercise equipment company Peloton.[1][13][14]

She was featured on Forbes' CMO Next 2018 list.[20] She was also featured on Business Insider’s most innovative CMOs of 2023.[19]

Treseder is the Chair of the board of the Public Health Institute (PHI), a non-profit organization that works to improve health, equity, and wellness in communities around the world.[21]

Peloton

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Treseder's transition to Peloton garnered high praise, with NPR hailing her as "one of the most influential marketing leaders of her generation."[4] Marie Claire magazine credited her as being behind the success of Peloton during the COVID-19 pandemic.[1]

In 2022, she was recognized by Forbes as the most influential CMO in the world, which cited her ability "to think and act quickly in response to the unforeseen" with regularity, and her "cultural attention".[22]

Weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of Autodesk during the final quarter of that year.[23][24] An article published by Yahoo Finance suggests that this news may have negatively impacted the price of Peloton shares.[25] In Treseder's tenure Peloton's membership doubled and reached more than 6.9 million.[26]

Treseder oversaw brand marketing, consumer insights, and communications at Peloton,[27][28] including the launch of the Bike+, Tread, Peloton Guide and its rowing machine Peloton Row.[29] She launched the #MyPelotonReason campaign that provided a forum for members to share their stories and continued to grow Peloton's community of riders.[30] She also worked on content partnerships with Usain Bolt and longtime member Beyoncé.[31][32][33][34]

Personal life

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She is married to William Treseder;[35] they have two children.[36]

References

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  1. ^ a b c d DiTrolio, Megan (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire. Retrieved October 26, 2021.
  2. ^ "Know Your Worth with Dara Treseder". Ladies Get Paid. June 12, 2021. Retrieved October 26, 2021.
  3. ^ Swant, Marty. "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". Forbes. Retrieved October 26, 2021.
  4. ^ a b c "Peloton: Dara Treseder : Wisdom From The Top with Guy Raz". NPR. Retrieved October 26, 2021.
  5. ^ "How This Nigerian Woman Became One of the Most Powerful Execs in Silicon Valley". Afrotech. Retrieved March 10, 2020.
  6. ^ "Dara Treseder". Stanford Graduate School of Business. Retrieved October 26, 2021.
  7. ^ "Dara Treseder | SVP, Head of Global Marketing & Communications, Peloton". Black Executive CMO Alliance. Retrieved October 26, 2021.
  8. ^ "Dara Treseder". Public Health Institute. Retrieved October 26, 2021.
  9. ^ "Leadership & Board". Public Health Institute. Retrieved August 1, 2023.
  10. ^ Drohan, Freya (August 14, 2020). "Investor Group Including Karlie Kloss and Kaia Gerber Acquire W Magazine". Daily Front Row. Retrieved October 26, 2021.
  11. ^ a b Autodesk. "Autodesk Appoints Dara Treseder as Chief Marketing Officer". www.prnewswire.com. Retrieved August 1, 2023.
  12. ^ a b Live video: Autodesk CMO Dara Treseder on brand building, marketing bets amid a shaky economy | Ad Age Marketing News
  13. ^ a b "Peloton's head of marketing details the brand's 'Sex and the City' response". Ad Age. December 14, 2021. Retrieved May 23, 2022.
  14. ^ a b Manfredi, Lucas (September 26, 2022). "Peloton losing global marketing head to AutoDesk". FOXBusiness. Retrieved August 1, 2023.
  15. ^ O'Reilly, Lauren Johnson, Ryan Joe, Lara. "Insider's most innovative CMOs of 2023". Business Insider. Retrieved August 1, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  16. ^ "Peloton's ex-CMO Dara Treseder on how she hit the ground running at Autodesk". The Drum. Retrieved September 25, 2023.
  17. ^ a b O'Reilly, Lauren Johnson, Ryan Joe, Lara. "Insider's most innovative CMOs of 2023". Business Insider. Retrieved September 25, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  18. ^ a b Matlins, Seth. "The Forbes World's Most Influential CMOs List: 2023". Forbes. Retrieved September 25, 2023.
  19. ^ a b O'Reilly, Lauren Johnson, Ryan Joe, Lara. "Insider's most innovative CMOs of 2023". Business Insider.{{cite web}}: CS1 maint: multiple names: authors list (link)
  20. ^ Swant, Marty. "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". Forbes. Retrieved September 25, 2023.
  21. ^ Ajumobi, Kemi (June 9, 2023). "Dara Treseder - Chief Marketing Officer, Autodesk". Businessday NG.
  22. ^ Matlins, Seth. "The Forbes World's Most Influential CMOs List: 2022". Forbes. Retrieved October 3, 2022.
  23. ^ Movement, Q. ai-Powering a Personal Wealth. "What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large?". Forbes. Retrieved July 14, 2023.
  24. ^ Hirsch, Lauren (September 26, 2022). "Peloton, the Troubled Fitness Company, Loses Another Top Executive". The New York Times. ISSN 0362-4331. Retrieved October 3, 2022.
  25. ^ "Peloton stock dips amid news of its marketing head leaving to work at Autodesk". finance.yahoo.com. Retrieved October 3, 2022.
  26. ^ Stebbins, Jack (September 26, 2022). "Peloton's head of marketing latest executive to leave company". CNBC. Retrieved August 2, 2023.
  27. ^ Swant, Marty (August 6, 2020). "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications". Forbes. Retrieved October 9, 2023.
  28. ^ DiTrolio, Megan (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire Magazine. Retrieved October 9, 2023.
  29. ^ Manfredi, Lucas (September 26, 2022). "Peloton losing global marketing head to AutoDesk". Fox Business. Retrieved October 9, 2023.
  30. ^ Megan DiTrolio (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire Magazine. Retrieved September 25, 2023.
  31. ^ Manfredi, Lucas (September 26, 2022). "Peloton losing global marketing head to AutoDesk". Fox Business. Retrieved August 26, 2023.
  32. ^ "Peloton, the Troubled Fitness Company, Loses Another Top Executive". The New York Times. September 26, 2022. Retrieved August 26, 2023.
  33. ^ DiTrolio, Megan (June 30, 2021). "Dara Treseder Is the Reason You're Obsessed With Peloton". Marie Claire Magazine. Retrieved August 26, 2023.
  34. ^ "What Happened To Peloton's Lead Marketer Dara Treseder And The Wellness Industry At Large?". Forbes. September 27, 2022. Retrieved August 26, 2023.
  35. ^ William & Oluwadara (Wedding Movie) on YouTube
  36. ^ Treseder, Dara. "Chief Marketing Officer Board Member Investor Wife + Mom". Dara Treseder. Retrieved October 26, 2021.
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