Political commentators widely expected that Miller, who had previously represented parts of the 1st District in the state legislature, would easily triumph over Briese and John G. Ralls Jr., a podiatrist running as an independent candidate,[5] given the district's strong conservative lean.[3] Nevertheless, to promote his campaign, Briese walked 100 miles across the district. He campaigned on his service in the military, which he argued was particularly important in the aftermath of the September 11 terrorist attacks, which occurred a little more than a month before the election. Given the location of seven military installations in the district, including Pensacola Naval Air Station and Eglin Air Force Base, Briese emphasized both his experience in the military and his time working as a contractor on repair projects for some of the bases.[5] Miller, meanwhile, emphasized his support for then-President George W. Bush, saying, "Our president needs a partner in the 1st Congressional District. I am ready to be that partner."[6] However, all three candidates announced their support for then-President George W. Bush's leadership in the War on Terror.[5]
Ultimately, owing to the conservative nature of the district, Miller defeated Briese and Ralls in a landslide, and won his first term in Congress.