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Ziferblat

From Wikipedia, the free encyclopedia
Ziferblat
IndustryRestaurants
GenreCoffee house, Social space
Founded2011
HeadquartersRussia, UK, Czechia, Slovenia, Ukraine
Key people
Ivan Mitin
Number of employees
~170
Websiteziferblat.net

Ziferblat is an "anti-café" chain where customers pay per minute for the time spent in the venue, with food and drink being otherwise free of charge.[1][2] Decorated in the style of a living room, guests clock in and out at the desk upon entry and are encouraged to treat the space like home. Typically, the public space includes boardgames, newspapers, wi-fi, a mixture of soft and hard furnishings, a piano, a library and craft supplies.[3]

History

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The name Ziferblat is derived from Zifferblatt, meaning "clock face" in Russian and German. The first branch of Ziferblat was founded in 2010[citation needed] and opened in September 2011 in Moscow by Ivan Mitin. Ziferblat's prototype was a common space called Tree House.[4]

Location

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Russia

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In Russia, Ziferblat has branches in Moscow,[5][6] Saint Petersburg,[7] Kazan,[8][9] Nizhny Novgorod,[10] and Rostov-on-Don.[11]

United Kingdom

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In the United Kingdom, Ziferblat has opened branches in Manchester,[12] Coventry[13] and London.[14]

The Liverpool branch in Albert Dock was closed in March 2017 after the Dock management evicted them over "considerable arrears".[15] A second Liverpool branch was also closed in October 2018 following an allegation of rent arrears.[16] The chain's MediaCityUK branch was closed in January 2019.[citation needed]

Ukraine

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In Ukraine, there is a Ziferblat branch in Kyiv.[17]

Slovenia

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Ziferblat has a branch in Ljubljana, Slovenia.[18]

Operation

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Ziferblat is part of the sharing economy.[19] During their first 2 years in the UK, Ziferblat was shortlisted for multiple awards[20] and won the Innovation Award at the Cafe Life Awards[21] and the Innovation100 in Greater Manchester.[22]

The public sitting room space is intended to act as an alternative to working from home, and is hired on a flexible basis, paying by the minute, with an option to pay a monthly membership fee. Customers can also pay a fixed fee to stay for the whole day.[citation needed] In 2017, Ziferblat was cited as an example of how modern working patterns were changing in the United Kingdom, particularly in urban areas.[23][24]

Each branch has a variety of creative spaces businesses can rent (with a minimum spend) for meetings or activities which would have been typically held in a hotel or a conference centre.[25] Meeting room styles vary, and have included a primary school classroom and a chintzy vintage dining room.[25] The pay per minute rate includes all technical equipment, Wi-Fi and unlimited snacks.[25][26][27]

See also

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References

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  1. ^ Smith, Oliver (9 January 2014). "Pay-per-minute cafe opens in London". telegraph.co.uk. Retrieved 2014-02-02.
  2. ^ Baker, Vicky (8 January 2014). "London's first pay-per-minute cafe: will the idea catch on?". theguardian.com. Retrieved 2014-02-02.
  3. ^ Reid, Rebecca (27 October 2016). "Introducing the 6p a minute cafe". metro.co.uk. Retrieved 2017-03-08.
  4. ^ Илья Варламов: «Дом на дереве»: место для нормальных хипстеров Archived October 14, 2014, at the Wayback Machine
  5. ^ "Новое место: "Циферблат" на Пушкинской".
  6. ^ ""Такие дела – 2011" Иван Митин".
  7. ^ "Новое место: "Циферблат" в Пассаже".
  8. ^ inkazan.ru (27 February 2012). "В Казани открылось свободное пространство "Циферблат"".
  9. ^ inkazan.ru (28 August 2012). "Третье место: в Казани открылся второй Циферблат".
  10. ^ В Нижнем открылось свободное пространство «Циферблат» Archived May 29, 2014, at the Wayback Machine
  11. ^ "В Ростове-на-Дону открылось новое заведение".
  12. ^ Heward, Emily (2 February 2015). "Manchester's First Pay As You Stay Coffee Hangout". manchestereveningnews.co.uk. Retrieved 2017-03-08.
  13. ^ Bridge, Bobby (11 January 2020). "What happened when we tried out Coventry's pay as you stay café". coventrytelegraph. Retrieved 2 February 2020.
  14. ^ Bridge, Bobby (14 January 2020). "11 things you need to know before heading to Cov's pay-as-you-go cafe". coventrytelegraph. Retrieved 2 February 2020.
  15. ^ Murphy, Catherine (1 March 2017). "Pay-per-minute cafe Ziferblat claim they were forced out of Albert Dock". liverpoolecho. Retrieved 28 June 2018.
  16. ^ Houghton, Alistair (1 October 2018). "'Pay by the minute' cafe Ziferblat shuts down in rent row". Liverpool Echo. Retrieved 14 April 2019.
  17. ^ "Новое место (Киев): Пространство "Циферблат"".
  18. ^ "Kraj, kjer ne plačaš kave, temveč čas". Planet Siol.net (in Slovenian). October 8, 2014. Retrieved February 11, 2015.
  19. ^ Willis, Dan (24 November 2016). "Ziferblat Changing Way Business". quaysnews.net. Retrieved 2017-03-08.
  20. ^ Ahmed, Rohma (27 June 2016). "Lloyds Bank National Business Awards Finalists Announced". nationalbusinessawards.co.uk. Retrieved 2017-03-08.
  21. ^ Evans, Gethin. "Cafe Life Independent Cafe of the Year Winner". thecafelife.co.uk. Retrieved 2017-03-08.
  22. ^ "Innovation100 launch".
  23. ^ Harbison, Niall. "Ziferblat a cross between your nans living room and working at google". lovinmanchester.com. Retrieved 2017-03-08.
  24. ^ Roue, Lucy (31 October 2016). "Ziferblat to open in Media City". manchestereveningnews.co.uk. Retrieved 2017-03-08.
  25. ^ a b c Blake, David (2 June 2015). "Are These Manchesters Weirdest Meeting Rooms". manchesterconfidential.co.uk. Retrieved 2017-03-08.
  26. ^ Parry, Josh (22 May 2016), Ziferblat Cafe Launches Pay Per Minute Meeting Rooms, liverpoolecho.co.uk, retrieved 2017-03-08
  27. ^ Shaw, Dougal (22 October 2016). "My Shop: '6p a minute' cafe thrives in north of England". bbc.co.uk. Retrieved 2017-03-08.
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