XEOYE-FM

XEOYE-FM

Mexico City Mexico
Broadcast area	Greater Mexico City
Frequency	89.7 FM
Branding	Oye 89.7
Programming
Format	Contemporary hit radio
Ownership
Owner	NRM Comunicaciones (Radio Proyección, S.A. de C.V.)
Sister stations	XHMM-FM, XHSON-FM, XEPH-AM, XEBS-AM, XEOY-AM
History
First air date	August 28, 1957
Call sign meaning	OYE ("Listen" in Spanish; also a modification of previous XEOY callsign)
Technical information
Class	C
ERP	100 kW
Transmitter coordinates	19°31′54.2″N 99°07′47.7″W
Links
Webcast	Listen live
Website	oyedigital.mx

XEOYE-FM is a radio station in Mexico City. Located on 89.7 FM, XEOYE-FM is a pop-formatted radio station owned by NRM Comunicaciones and branded as Oye 89.7.

History

Older Oye logo used when the station first began using the format

XEOYE-FM is Mexico City's oldest surviving FM radio station, on air since August 28, 1957. It started its life as XEBS-FM, later switching callsigns with 100.9 FM to become XEOY-FM. It started with a classical music format, known as "Estéreomil", that remained on air for 39 years. The station was among the first in Mexico to operate regularly in stereo.

After nearly four decades, on July 29, 1994, XEOY-FM became Morena F.M., an early ranchera and ballad music format. In January 2000, NRM briefly allied with MVS Radio, which resulted in 89.7 FM taking on the FM Globo format when MVS's 104.9 FM became Exa FM; on July 15, 2002, this was ditched to become pop-formatted Oye 89.7. The station's callsign was changed to XEOYE-FM as part of the rebrand.