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Willow (TV channel)

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Willow
CountryUnited States and Canada
HeadquartersBCCL Worldwide Inc. Redwood City, CA
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerTimes Internet
ParentThe Times Group
History
LaunchedAugust 27, 2010
Links
Websitewillow.tv

Willow is an American pay television sports channel which is devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America. The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online.

The network was launched in the U.S. on August 27, 2010, and in Canada on May 14, 2019. The channel merged with NEO Cricket's American network in February 2013 as that provider drew down their American operations with the Willow name remaining.[1] Times Internet, part of The Times Group, bought the service in 2016. In April 2024, coinciding with the 2024 Indian Premier League and ahead of the Men's T20 World Cup, Willow was rebranded and integrated with Times Group's cricket website Cricbuzz.[2]

Willow has operated an Internet portal for live streaming of cricket events at www.willow.tv since 2003 for a monthly subscription fee. Willow has driven various innovations in the coverage of cricket, like video-based live scorecards and editorials. The website provides subscribers with video streams available on mobile apps and a streaming feed. A dedicated app for Willow was added for Apple TV on June 24, 2014.[3]

Willow has been the subject of complaints about its billing practices, including making it impossible to unsubscribe through the website or app, and ignoring repeated emails requesting cancellations.[4] They have since made it possible to unsubscribe through their website.

Match rights

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Willow holds the rights to some of the matches of the following teams and leagues:

ICC Events

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ICC Events 2015–2023

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ICC major global events
ICC qualifying events
Other ICC events

League and other competitions

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Former rights

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References

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  1. ^ "Neo sells broadcasting biz in US to Willow TV". IndianTelevision.com. 13 February 2013. Retrieved 6 July 2014.
  2. ^ "Willow by Cricbuzz launches in US, Canada". Advanced Television. 2024-04-19. Retrieved 2024-06-01.
  3. ^ Kahn, Jordan (24 June 2014). "Apple TV adds ABC News, AOL On, PBS Kids, Willow TV, and redesigned Flickr app". 9to5Mac. Retrieved 25 June 2014.
  4. ^ "Willow TV International, Inc. | Complaints | Better Business Bureau® Profile". Better Business Bureau. Retrieved 1 January 2021.
  5. ^ Ray, Siladitya. "Broadcast Rights For India's Top Cricket League Sell For $6.2 Billion, Value Per Game Second Only To NFL". Forbes. Retrieved 2023-09-30.
  6. ^ https://www.majorleaguecricket.com/minorleaguecricket"Minor League Cricket forms a crucial pathway for all players to be selected in Major League Cricket starting in 2021. We know US cricket fans are hungry for high-quality cricket – regular season games will be live streamed, with the playoffs to be broadcast live into over 4 million homes courtesy of Willow TV."
  7. ^ Gautam, Dipesh (2024-01-20). "Complete Live Streaming And TV Channel Details For The Bangladesh Premier League (BPL)". Home of T20. Retrieved 2024-01-22.
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