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February 6

Web design survey data

Background: Long ago, the standard for professional web design was to have a splash page with nothing but a logo. You had to click through that to get to the website. Everyone did it because everyone did it. When it was clear that everyone hated splash pages, that practice stopped. In recent design, every professional page had a small header, a huge wide-screen image that really had nothing to do with the website, and a set of blurbs at the bottom. To get to the content, you had to click a blurb or hunt down the menu. It is clear that the huge pointless image isn't helping, so that is vanishing. Modern web design is going a step further. You hit a website and you get a full-screen image (sometimes a video). You swipe it up to get another full-screen image and, possibly, a very tiny blurb. Swipe that up and you get another full-screen image and, if you are very lucky, another very little blurb. After a dozen or so screen swipes, you might figure out what the company does and what it has to offer. My gut feeling is that people don't prefer the current cool web design any more than they liked the older bad designs. But, how can I quantify that?

Question: I'm looking for surveys on how users like design choices. I know about the 3-click rule surveys and about the F-layout surveys. I'd like something more general. I'm hunting through scholar.google.com, where I always start, but I thought someone here might know of a good resource I could look at. 209.149.113.5 (talk) 20:02, 6 February 2018 (UTC)[reply]