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What Is Love? (Twice song)

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"What Is Love?"
Single by Twice
from the EP What Is Love?
LanguageKorean
ReleasedApril 9, 2018
Genre
Length3:28
LabelJYP
Songwriter(s)
Producer(s)J.Y. Park "The Asiansoul"
Twice singles chronology
"Candy Pop"
(2018) 		"What Is Love?"
(2018) 		"Wake Me Up"
(2018)
Music video
"What Is Love?" on YouTube

"What Is Love?" is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on April 9, 2018, as the lead single from their fifth extended play of the same name. The song earned the group their third consecutive Song of the Year award at the 2018 Mnet Asian Music Awards.

Release

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"What Is Love?" was released as the lead single from Twice's extended play of the same name on April 9, 2018. The group's second compilation album #Twice2, released in March 2019, includes both Korean and Japanese versions of the song.[2] "What Is Love? (Japanese ver.)" was pre-released as a digital single on February 7, 2019, along with an accompanying music video.[3][4] The Japanese lyrics were written by Risa Horie.[5] It was first performed on Music Station Super Live on December 21, 2018.[6]

Composition

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"What Is Love?" was written and composed by Park Jin-young, who previously produced "Signal", and it was arranged by Lee Woo-min "collapsedone", who co-produced "Knock Knock" and "Candy Pop". According to JYP Entertainment, the song is about "the love girls would dream about or imagine after learning about it through books, movies or dramas" and it has a bright melody and uptempo dance beat incorporating trap.[7][8] Tamar Herman of Billboard described the song as having "retro electro-pop styling" and an "addictive choral hook", with "digital quirks, sparkling chimes, and staccato'd percussion over the bubblegum melody".[9]

Music video

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Similar to the music video for "Cheer Up", the members of Twice portray characters from famous films in the "What Is Love" music video.[1] Nayeon is Mia from The Princess Diaries, Jeongyeon and Sana are Molly and Sam from Ghost, Mina and Dahyun are Vic and Matthieu from La Boum, Sana and Tzuyu are Mia and Vincent from Pulp Fiction, Jeongyeon and Tzuyu are Romeo and Juliet from Romeo + Juliet, Jihyo and Jeongyeon are Itsuki/Hiroko and male Itsuki from Love Letter, Momo and Tzuyu are Mia and Sebastian from La La Land, and Dahyun and Chaeyoung are Léon and Mathilda from Léon: The Professional. The music video also has scenes showing the song's choreography, Twice at a sleepover watching the movies on TV, and Dahyun's "commercial break" that includes product placement for Acuvue contact lenses.[9]

The music video was ranked fourth on the 2018 YouTube's Most Popular Music Videos list in South Korea.[10] It also ranked at number 5 on the 2018 YouTube's Top Trend Music Videos in Japan.[11] In February 2023, "What Is Love?" became Twice's first music video to reach 700 million views on the platform.[12]

Commercial performance

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The song debuted atop Gaon's Digital Chart and Billboard Korea's Kpop Hot 100.[13][14] It also peaked at No. 3 and 6 on Billboard charts' World Digital Song Sales and Billboard Japan Hot 100, respectively.[15][16] The song placed at number 29 at Billboard Japan Hot 100 year-end chart,[17] and placed at number 14 in Top Streaming Songs.[18]

"What Is Love?" surpassed 100 million streams in October 2019, becoming Twice's third consecutive Platinum certification single for streaming from the Korea Music Content Association (KMCA).[19] In April 2020, "What Is Love?" earned Silver streaming certification from the Recording Industry Association of Japan (RIAJ) for surpassing 30 million streams.[20][21] In 2021, "What Is Love?" re-charted on several music streaming services after going viral on TikTok. Over 1 million videos on TikTok have used the song as their background music.[22]

Accolades

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"What Is Love" received 12 first place awards on South Korean music programs.

Awards and nominations for "What Is Love?"
Award Year Category Result Ref.
Genie Music Awards 2018 Best Female Dance Performance Nominated [23]
Mnet Asian Music Awards 2018 Song of the Year Won [24]
Best Dance Performance – Female Group Won
Best Music Video Nominated
Gaon Chart Music Awards 2019 Artist of the Year – Digital Music (April) Won [25]
Music program awards
Program Date Ref.
Show Champion April 18, 2018 [26]
April 25, 2018 [27]
May 2, 2018 [28]
M Countdown April 19, 2018 [29]
April 26, 2018 [30]
Music Bank April 20, 2018 [31]
April 27, 2018 [32]
Show! Music Core April 21, 2018 [33]
April 28, 2018 [34]
Inkigayo April 22, 2018 [35]
April 29, 2018 [36]
May 6, 2018 [37]

Charts

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Certifications

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Certifications for "What Is Love?"
Region Certification Certified units/sales
South Korea (KMCA)[42] Platinum 2,500,000*
Streaming
Japan (RIAJ)[20] Platinum 100,000,000†
South Korea (KMCA)[19] Platinum 100,000,000†

* Sales figures based on certification alone.
† Streaming-only figures based on certification alone.

See also

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References

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  1. ^ a b Benjamin, Jeff (April 9, 2018). "Twice Bring Romantic Comedies to K-pop in 'What Is Love?' Video: Watch". Fuse. Archived from the original on April 25, 2018. Retrieved April 25, 2018.
  2. ^ "TWICE、ベストアルバムの第2弾『#TWICE2』リリース＆ドームツアーのタイトル決定". Billboard Japan (in Japanese). January 10, 2019. Archived from the original on February 20, 2019. Retrieved January 11, 2019.
  3. ^ "TWICE、「What is Love?」日本語版MV公開". Billboard Japan (in Japanese). February 8, 2019. Archived from the original on March 6, 2019. Retrieved March 6, 2019.
  4. ^ "What is Love? -Japanese ver.-". Line Music. Archived from the original on March 6, 2019. Retrieved March 6, 2019.
  5. ^ "Music Station Super Live 2018". Music Station (in Japanese). December 21, 2018. TV Asahi.
  6. ^ "TWICE、『Mステスーパーライブ』で「What is Love?」日本語ver.初披露". Barks (in Japanese). December 20, 2018. Archived from the original on January 11, 2019. Retrieved January 11, 2019.
  7. ^ Kim Ji-soo (April 7, 2018). "TWICE, EXID, A-PINK and others return this month". The Korea Times. Retrieved April 8, 2018.
  8. ^ Jeon A-ram (March 28, 2018). "[공식입장] 트와이스, 박진영 곡으로 컴백 "통통 튀는 댄스곡"". Xports News (in Korean). Archived from the original on March 29, 2018. Retrieved March 29, 2018.
  9. ^ a b Herman, Tamar (April 9, 2018). "TWICE Ask 'What Is Love?' in Cinematically Inspired New Music Video". Billboard. Archived from the original on May 3, 2018. Retrieved April 25, 2018.
  10. ^ "2018년 유튜브를 강타한 뮤직비디오와 인기동영상은". Naver (in Korean). Etnews. December 6, 2018. Retrieved December 7, 2018.
  11. ^ "YouTube年間音楽1位は「Lemon」米津玄師 TWICEは3作TOP10". Oricon Music (in Japanese). Oricon ME Inc. December 11, 2018. Archived from the original on December 11, 2018. Retrieved December 12, 2018.
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  20. ^ a b "Japanese single streaming certifications – Twice – What is Love?" (in Japanese). Recording Industry Association of Japan. Retrieved December 27, 2022. Select 2022年11月 on the drop-down menu
  21. ^ "【深ヨミ】Sexy Zone作品が12作ランクイン シングルセールスの現在". Billboard Japan (in Japanese). Archived from the original on June 19, 2020. Retrieved May 31, 2020.
  22. ^ "TWICE'S 2018 hit single "What is Love?" has re-entered music charts". InqPOP!. July 13, 2021.
  23. ^ ""BTS·워너원·트와이스·찰리푸스" '2018 MGA' K-POP으로 하나 됐다". Naver (in Korean). OSEN. November 7, 2018. Archived from the original on November 17, 2018. Retrieved November 16, 2018.
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  26. ^ Kim Na-ra (April 18, 2018). "'쇼챔피언' 트와이스, 컴백 동시에 1위…"트와이스 父 박진영 감사"". My Daily (in Korean). Archived from the original on April 25, 2018. Retrieved April 25, 2018.
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  32. ^ Park Mi-ra (April 27, 2018). "'뮤직뱅크' 트와이스 1위, 8관왕 기록...공약 지켜 '볼터치' 앵콜 무대". Korea Economic Daily (in Korean). Archived from the original on April 29, 2018. Retrieved April 29, 2018.
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  34. ^ Jeong Yu-na (April 28, 2018). "[종합]'음악중심' 트와이스 1위, 9관왕 달성…황치열·러블리즈 컴백". Sports Chosun (in Korean). Archived from the original on April 29, 2018. Retrieved April 29, 2018.
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  39. ^ "2018 Year-End Rankings". Billboard Japan (in Japanese). Archived from the original on December 9, 2018. Retrieved December 23, 2018.
  40. ^ "2018년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on January 11, 2019. Retrieved January 11, 2019.
  41. ^ "2019 Year-End Rankings". Billboard Japan (in Japanese). Retrieved December 20, 2019.
  42. ^ "South Korean single certifications – Twice – What Is Love?" (in Korean). Korea Music Content Association (KMCA). Retrieved August 5, 2020.
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