Wazi campaign
 | |
| Founded | 2010 |
|---|---|
| Founder | Lara Mastropasqua |
| Type | Public Awareness & Advocacy |
| Focus | National Cohesion, Corruption, Leadership, Peaceful Elections and Peaceful Voting, National Cohesion, Devolution |
| Location | |
Area served | Kenya |
Key people | Lara Mastropasqua, Mugure Warobi |
Employees | 5 |
| Website | www |
The Wazi Campaign was a nationwide public awareness campaign that used 3-D animation to convey messages of peace and good governance in Kenya. This initiative was as a result of the bloody Post Elections Violence that rocked Kenya in 2007–08 Kenyan crisis.
The Wazi Campaign was officially launched in Nairobi on 6 December 2012 by the former Permanent Secretary for Information and Communications, Dr. Bitange Ndemo[1] and the Wazi Campaign Founder and Director, Lara Mastropasqua and Kenya's satire cartoonist Godfrey Mwampembwa (popularly known as Gado) who is also the Executive Chairman of Buni Media.[2]
Babu
[edit]The main character in the Wazi Campaign Public Service Announcements was called Babu.[3] He is an old man who is adorned in clothes that depict the Kenyan national flag colors.[4] His voice in the PSAs is one that gives a fatherly and comforting advise to the young ones in the society.
The Wazi Campaign Objective
[edit]The Wazi Campaign's objective was to inspire Kenyans to embrace peaceful elections in 2013 and to promote good governance principles.
The Wazi Campaign Pillars
[edit]The Wazi Campaign was running a total of 6 PSAs[5] (Public Service Announcements) covering the following topics:
- National Cohesion (aired between August 2012 to 01 Dec 2012)
- Corruption (airs between 01 Dec 2012 to 01 Feb 2013)[6]
- Leadership (airs between 01 Feb to 1 April 2013)
- Peaceful Elections/peaceful voting (airs between 15 Feb and 14 March 2013)
- National Cohesion (airs between 1 April to 1 June)
- Devolution[7][8] (airs between 1 June to 1 August 2013)
The Wazi Campaign Public Service Announcements were aired on Citizen TV, KBC,[9] Kiss TV, NTV, QTV and KTN who all gave free airtime to the campaign. Fox Theaters were also showing it in their movie theatres after the national anthem.
References
[edit]- ^ State House Kenya. "Official List Of Kenyan Government Permanent Secretaries". Government Of The Republic Of Kenya.
- ^ Najma Ishmael; cynthia Kimola (6 December 2012). "Kenya: Wazi Campaign Launched". The Star (Nairobi).
- ^ Sanifu, Kamusi (2004). Kamusi. Kenya: Oxford University Press. p. 256. ISBN 978-019-573820-9.
- ^ Pascal Belda (July 8, 2009). Kenya (2nd ed.). Kenya: MTH Multimedia S.L. p. 13. ISBN 978-84-933978-7-6.
- ^ Public Service Announcement Campaigns. DIANE Publishing. 2006. p. 68.
- ^ Corruption In Kenya. www.youtube.com. YouTube. Retrieved 17 October 2013.
- ^ T. Nzioki Kibua; Germano M. Mwabu (August 20, 2008). Decentralization and Devolution in Kenya: New Approaches. Nairobi, Kenya: University of Nairobi Press. p. 105. ISBN 978-9966-846-98-3.
- ^ Devolution[circular reference]
- ^ Kenya Broadcasting Corporation[circular reference]