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WTCE-TV
CityFort Pierce, Florida
Channels
Programming
Affiliations
Ownership
Owner
History
First air date
May 9, 1990 (34 years ago) (1990-05-09)
Former call signs
WTCE (1990–2005)
Former channel number(s)
  • Analog: 21 (UHF, 1990–2007)
  • Digital: 38 (UHF, 2007–2019)
Call sign meaning
Treasure Coast Educational Television
Technical information[1]
Licensing authority
FCC
Facility ID29715
ERP730 kW
HAAT297 m (974 ft)
Transmitter coordinates27°1′32″N 80°10′41.9″W / 27.02556°N 80.178306°W / 27.02556; -80.178306
Links
Public license information

WTCE-TV (channel 21) is a religious television station licensed to Fort Pierce, Florida, United States, serving as the West Palm Beach–area outlet for the Trinity Broadcasting Network (TBN). It is owned and operated by TBN's Community Educational Television subsidiary, which manages stations in Florida and Texas on channels allocated for non-commercial educational broadcasting. WTCE-TV broadcasts from a transmitter in unincorporated southeastern Martin County (southwest of Hobe Sound).

While it has broadcast TBN programming for its entire history since signing on in May 1990, WTCE was not originally intended to be a Christian television station. The construction permit was obtained in 1986 by a group which sought to start a public television station for Fort Pierce. Unable to raise federal grant money to build the station, it sold the permit to an affiliate of Palm Beach Atlantic College (PBAC) at the end of 1987. PBAC intended to build WTCE as the first in a series of new non-commercial stations across South Florida. However, despite coming weeks away from launch and announcing programming, a financial crunch left PBAC without the cash to begin broadcasting. TBN had provided the equipment used to start the station, so PBAC sold the station to TBN despite an earlier agreement with the owner of Miami public TV station WPBT.

Pre-launch history

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Construction permit award

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Even though channel 21 in Fort Pierce was allocated for use by a non-commercial educational television station, the only user of the channel by 1985 was a translator for WTOG in St. Petersburg, which began broadcasting the commercial independent station to St. Lucie County and the northern part of Martin County in May 1983.[2] This changed in 1985, when Florida Educational Television applied for channel 21. It proposed to provide PBS service to an area that mostly needed cable to watch public television stations.[3] A construction permit was issued by the Federal Communications Commission (FCC) in January 1986,[4] Florida Educational Television estimated that it would need $2 million, primarily from a federal grant, to build its proposed WFET by 1988.[5] Meanwhile, the WTOG-TV translator was shut down by the station at the end of October 1986 to make way for the new educational channel and because its programming duplicated other independent stations available in the Fort Pierce area.[6] Florida Educational Television also held the construction permit for WETV, channel 13 in Key West, and applied for channel 29 in Ocala.[7]

Florida Educational Television was never able to pursue the federal grant money it needed to build WFET. In December 1987, Palmetto Broadcasters Associated for Communities, Inc., purchased the construction permit for $76,500. It won an extension of the construction permit.[8] However, it was not until October 1989 that Palmetto—an affiliate of Palm Beach Atlantic College, a private Christian institution in West Palm Beach—revealed its ambitious and extensive television plans. In addition to WETV, it proposed funding and operating three stations through Palmetto Broadcasters: WPPB in Boca Raton, with programming for senior citizens; WKEB "Hispanavision", to broadcast from Islamorada with bilingual programming; and a renamed channel 21 with new WTCE call letters.[9] Channel 21 promised to fill a void in the Fort Pierce area; two months prior, commercial station WTVX had discontinued its local newscasts after it lost its CBS affiliation, leaving the Treasure Coast without local TV news coverage.[10] However, existing public TV broadcasters in South Florida met Palmetto's announcement with a chilly reception. The Florida state administrator for public broadcasting noted that 99 percent of Floridians already received PBS programming, and in order to receive state funds, WTCE would have to show its signal did not duplicate an existing station. Other officials connected with WXEL-TV in Boynton Beach and WPBT in Miami, both PBS members, also expressed skepticism over the need for additional public stations and Palmetto's ability to finance their high startup costs.[11]

The station was intended to start on December 1, but this was pushed back to January 7, 1990; it planned to broadcast from facilities in Port St. Lucie, and proposed programs included educational shows and local features on business and agriculture.[12] As December 1989 drew to a close, Palmetto pushed the start of WTCE back further to February 4, 1990. It also announced a slate of 14 local programs it hoped to introduce covering education, local business, exercise, and other topics.[13]

A Florida freeze and a change in plans

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Palmetto, however, failed to gather the financial resources necessary to start the mostly-completed television station. In mid-January 1990, Palmetto laid off the five-person staff of WTCE indefinitely. While freeze damage to the transmitter was cited officially as the reason for the delay, newspaper reporting pointed to financial causes, and the acting station manager noted that the layoff announcement did not sound temporary.[14] The Corporation for Public Broadcasting had no records of Palmetto filing for grant monies. At that time, discussions with WPBT's parent, the Community Television Foundation of South Florida, were ongoing.[14] That month, the Community Television Foundation filed for a federal grant to fund the purchase of WTCE, telling the National Telecommunications and Information Administration that it had concluded an agreement to acquire channel 21. This met with opposition from WXEL-TV, which in mid-March intimated that it could challenge any deal filed at the FCC. For WXEL-TV, the combination of WPBT and WTCE would have placed the eight-year-old public station between two signals from its largest competitor for viewers and members.[15]

However, Palmetto blindsided the Community Television Foundation in late March when it told the public broadcaster that it had concluded a sale agreement with an affiliate of the Trinity Broadcasting Network (TBN), discarding a sheet of terms that the foundation and Palmetto had signed in January. It emerged that, unbeknownst to Community Television Foundation, TBN owned much of the equipment that was being used to build WTCE.[16][17] Because of this, in order to settle the debt with TBN, Palmetto was forced to sell the station to the religious broadcaster.[18] WETV had gone on air the previous year airing TBN programming.[19] The failure to launch the station was attributed by one of its former employees to an inability to secure a sound business plan.[17]

TBN operation

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WTCE began broadcasting in May 1990 with three hours of programming a day from TBN.[18] Within a week, an application was filed to sell the station to Jacksonville Educational Broadcasters, of which TBN founder Paul Crouch was president, for $630,000, with Palmetto retaining airtime in the morning to broadcast programs of local interest.[20] The sale also included an attempt to sell WETV to Jacksonville Educational Broadcasters. However, WETV was forced off the air and the sale turned down by the FCC because an act of Congress had forced the designation of channel 13 at Key West for use to transmit TV Martí to Cuba.[21]

In 1995, WTCE moved into the studios formerly occupied by WTVX when that station's operations were merged with ABC affiliate WPBF at its studios in Palm Beach Gardens.[22] After the 2019 abolition of the main studio rule, requiring full-service TV stations like WTCE-TV to maintain facilities in or near their communities of license, TBN closed 27 studio facilities and put them for sale. TBN president Matt Crouch estimated that the move would save the network $20 million a year.[23]

Subchannels

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The station's signal is multiplexed:

Subchannels of WTCE-TV[24]
Channel Res. Aspect Short name Programming
21.1 480i 4:3 TBN HD TBN
21.2 inspire TBN Inspire
21.3 Enlace TBN Enlace USA
21.4 Smile Smile

TBN-owned full-power stations permanently ceased analog transmissions on April 16, 2009.

References

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  1. ^ "Facility Technical Data for WTCE-TV". Licensing and Management System. Federal Communications Commission.
  2. ^ Buehn, Debbie (June 1, 1983). "New TV channel needs no cable". The Stuart News. p. A1. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  3. ^ Williams, Peter (February 8, 1985). "Fort Pierce TV station to be 'air' born in 2 years". St. Lucie News Tribune. Fort Pierce, Florida. p. B5. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  4. ^ Burgess, Susan (February 7, 1986). "Educational TV station gets FCC construction OK". St. Lucie News Tribune. Fort Pierce, Florida. p. B1. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  5. ^ Burgess, Susan (February 18, 1986). "New TV station wins county's OK". St. Lucie News Tribune. p. A5. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  6. ^ Williams, Peter (October 28, 1986). "Tampa station leaving cable; educational TV coming soon". St. Lucie News Tribune. p. B6. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  7. ^ "Group proposes student-run station at CFCC". The Tampa Tribune-Times. April 5, 1987. p. Citrus 1, 2. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  8. ^ Pine, Jon (March 18, 1988). "TV channel plan given boost". The Stuart News. p. B2. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  9. ^ McGlynchey, Kevin (October 12, 1989). "New Station To Broadcast Next Year". Palm Beach Daily News. p. 1, 2. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com. Several October 1989 sources call the station WTCB, though those call letters were never assigned to channel 21.
  10. ^ Sheets, David (October 13, 1989). "Local news station may rise again". St. Lucie News Tribune. Fort Pierce, Florida. p. B6, B10. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  11. ^ LoMartire, Paul; Brockman, Belinda (October 15, 1989). "TV stations getting cold reception: Public channels say more aren't needed". The Palm Beach Post. West Palm Beach, Florida. p. 1A, 22A. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  12. ^ "New TV station gives preview". St. Lucie News Tribune. Fort Pierce, Florida. November 20, 1989. p. D1, D2. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  13. ^ Maier, Art (December 29, 1989). "Feb. 4 Target For WTCE". Press Journal. Vero Beach, Florida. p. 4A. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  14. ^ a b Sheets, David (January 24, 1990). "TV station cuts staff, delays its broadcast". St. Lucie News Tribune. Fort Pierce, Florida. p. D1, D3. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  15. ^ Sheets, David (March 16, 1990). "Competitor may challenge sale of station". St. Lucie News Tribune. Fort Pierce, Florida. p. B4, B8. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  16. ^ Sheets, David (March 30, 1990). "Channel 21 apparently has been sold". St. Lucie News Tribune. Fort Pierce, Florida. pp. B5, B9. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  17. ^ a b Betcher, Bob (March 30, 1990). "Action to leave PBS station at the altar". The Stuart News. Stuart, Florida. p. B1, B2. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  18. ^ a b Schabo, Andi (May 18, 1990). "Mystery area TV station on the air". The Stuart News. Stuart, Florida. p. B1, B2. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  19. ^ "A company headed by..." Orlando Sentinel. June 2, 1990. p. C-5. Archived from the original on March 8, 2023. Retrieved January 18, 2020 – via Newspapers.com.
  20. ^ Porfidio, Jolinda (May 26, 1990). "Jacksonville firm plans to buy WTCE". St. Lucie News Tribune. Fort Pierce, Florida. p. C6, C10. Archived from the original on March 8, 2023. Retrieved March 8, 2023 – via Newspapers.com.
  21. ^ "FCC 90-350: Memorandum Opinion & Order: In re Application of Palmetto Broadcasters Associated for Communities, Inc". 5 FCC Rcd No. 22. October 17, 1990. pp. 6379, 6380. Archived from the original on March 8, 2023. Retrieved January 18, 2020.
  22. ^ Betcher, Bob (November 3, 1995). "WTVX closes studio". The Stuart News. Stuart, Florida. p. B3. Archived from the original on July 14, 2022. Retrieved July 13, 2022 – via Newspapers.com.
  23. ^ Strang, Steve (July 15, 2019). "How Trump's New Regulation Cuts Will Save TBN $20 Million a Year for Gospel Purposes". Charisma. Archived from the original on August 12, 2022. Retrieved March 8, 2023.
  24. ^ "RabbitEars TV Query for WTCE". RabbitEars. Archived from the original on December 1, 2016. Retrieved March 8, 2023.
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