WPBR

WPBR
Lantana, Florida;
Broadcast area	West Palm Beach area
Frequency	1340 kHz
Branding	Radio Nouvelle Lumiere
Programming
Format	Haitian Creole talk and contemporary hits
Ownership
Owner	Palm Beach Radio Group LLC
History
Call sign meaning	Wonderful Palm Beach Radio
Technical information
Licensing authority	FCC
Facility ID	50333
Class	C
Power	810 watts unlimited
Transmitter coordinates	26°37′12.00″N 80°4′51.00″W / 26.6200000°N 80.0808333°W
Translator(s)	95.1 W236CV (Lantana)); 96.1 W241AX (Boca Raton);
Repeater(s)	1520 WNDO (Orlando); 1590 WHOT (Tampa);
Links
Public license information	Public file; LMS;
Website	sakpase.fm

WPBR (1340 kHz) is a commercial AM radio station licensed to Lantana, Florida and serving the West Palm Beach area. The station airs a Haitian Creole talk and contemporary hits radio format. It is owned by Palm Beach Radio Group LLC.^[2]

In addition to its broadcasts on 1340 kHz, WPBR is also heard on two FM translators: W236CV 95.1 MHz, Lantana and W241AX 96.1 MHz, Boca Raton.

History

The 1340 frequency was first licensed in the 1940s as WWPG ("World's Winter Playground"). In 1957, it changed to WQXT.^[3] WQXT had a middle of the road format of popular music, with news and programs from the ABC Radio Network. In the 1970s, it aired an adult contemporary format under program director Don Kelley.

In 1972, Everett and Valerie Aspinwall bought the radio station from Knight Quality Stations and changed the call letters to WPBR ("Wonderful Palm Beach Radio"). It returned to a middle of the road music format, with the Aspinwalls doing a New York-style midday talk show called "Palm Beach AM." Initially, Joe Vogel was afternoon drive disc jockey, with Frank Chester nights and Gene Tognacci on weekends.

As an NBC Radio Network affiliate, WPBR ran NBC Monitor on the weekends and a locally produced classical music show.