WMTR-FM

For the AM radio station in Morristown, New Jersey, United States, see WMTR (AM).

WMTR-FM

Archbold, Ohio
Broadcast area	Northwest Ohio
Frequency	96.1 MHz (HD Radio)
Branding	96.1 WMTR
Programming
Format	Classic hits
Subchannels	HD2: Country
Affiliations	AP Radio Detroit Tigers Radio Network Ohio Ag Net Brownfield AG News [] Ohio State Sports Network
Ownership
Owner	Nobco, Inc.
History
First air date	April 15, 1968 (1968-04-15) (as WHFD at 95.9)
Former call signs	WHFD (1968–1989)
Former frequencies	95.9 MHz (1968–1991)
Technical information
Licensing authority	FCC
Facility ID	48957
Class	A
ERP	3,800 watts
HAAT	122 meters (400 ft)
Transmitter coordinates	41°33′29.00″N 84°11′8.00″W
Translator(s)	HD2: 94.3 W232CM (Wauseon)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.961wmtr.com

WMTR-FM is a radio station that broadcasts at 96.1 MHz on the FM dial in Archbold, Ohio. Airing a classic hits format, it is the primary local station for the Archbold/Fulton County area (including the cities of Delta, Swanton and Wauseon), and its 3,800-watt signal can be heard NW Ohio in the north to Michigan state line. The station is also listenable in the western suburbs of Toledo and is frequently rated in the Toledo Arbitron ratings reports. Its studios are in Archbold and the transmitter is located northeast of the city.

History

WMTR-FM began broadcasting in 1968 at 95.9 on the FM dial and formerly bore the callsign WHFD (which were the first letters of the 4 counties in its broadcast region—Williams, Henry, Fulton, and Defiance). The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a WMTR (AM) in Morristown, New Jersey. Programming over the years has changed from adult contemporary to oldies as "96 Gold" to the current classic/adult hits format. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980s, considered state-of-the-art for the time.

WMTR-FM also has a strong sports commitment. WMTR covers high school sports and carries both Detroit Tigers baseball and Ohio State University football.

The station acquired an FM translator at 94.3 (W232CM) in late 2016. W232CM relays the HD2 signal of WMTR-FM, offering country music to the Wauseon area.

The station is an affiliate of the "Floydian Slip" syndicated Pink Floyd program.

External links

• Facility details for Facility ID 48957 (WMTR-FM) in the FCC Licensing and Management System
• WMTR-FM in Nielsen Audio's FM station database
• Facility details for Facility ID 142063 (W232CM) in the FCC Licensing and Management System
• W232CM at FCCdata.org