WMOG (AM)

WMOG
Meridian, Mississippi;
Frequency	910 kHz
Branding	Praise 95.9 FM & 910 AM
Programming
Format	Urban Gospel
Ownership
Owner	Clay Holladay; (Mississippi Broadcasters);
Sister stations	WJXM, WYHL, WZKS, WJDQ, WOKK
History
First air date	February 4, 1927 (97 years ago)
Former call signs	WCOC (1927–1973); WOKK (1973–1982); WALT (1982–2020)
Technical information
Licensing authority	FCC
Facility ID	48640
Class	B
Power	5,000 watts (day); 1,000 watts (night)
Translator(s)	95.9 MHz W240DY (Meridian)
Links
Public license information	Public file; LMS;
Website	praisemeridian.com

WMOG (910 AM) is a radio station broadcasting an Urban Gospel format. Licensed to Meridian, Mississippi, United States, the station is owned by Clay Holladay, through licensee Mississippi Broadcasters.

History

The station first went on the air as WCOC in 1927 from Columbus, Mississippi and was owned by the Crystal Oil Company. It was moved to Meridian in 1929.

As WOKK, the station had a country format until 1983 when it swapped with WALT FM 97.1 MHz. WALT carried a Hot AC format until 1985, when the format changed to Urban Contemporary and its moniker became T-91 and it broadcast in AM Stereo.

WALT changed to a talk radio format on August 20, 2010, when it began simulcasting on WALT-FM 102.1 MHz. In 2019, WALT broke off simulcasting Talk with WALT-FM and flipped to Urban Gospel as Praise 910 AM.

The station changed its call sign to WMOG on March 16, 2020.