WLRS (AM)
Broadcast area | Louisville metropolitan area |
---|---|
Frequency | 1570 kHz |
Programming | |
Format | Stunting (Christmas music) |
Ownership | |
Owner | New Albany Broadcasting Co., Inc. |
Operator | Pure Media Ministries, Inc. |
WLUE, WLRT | |
History | |
First air date | June 15, 1949 | (as WLRP)
Former call signs | WLRP WOWI WHEL (1949–1978) WOBS (1978–1992) WZCC (1992–1995) WXLN (1995–2003) WLBJ (2003–2005) WWSZ (2005–2008) WNDA (2008–2016) |
Call sign meaning | W La PodeRoSa (previous branding) (to be backronymed to Latino Radio Service in January 2025) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 14553 |
Class | B |
Power | 1,500 watts day 233 watts night |
Transmitter coordinates | 38°19′40.00″N 85°46′56.00″W / 38.3277778°N 85.7822222°W |
Translator(s) | 92.5 W223DK (Louisville, Kentucky) |
Links | |
Public license information |
WLRS (1570 kHz) is a commercial AM radio station stunting with a Christmas music radio format.[2] Licensed to New Albany, Indiana, it serves the Louisville metropolitan area. It is owned by New Albany Broadcasting Co., Inc. and operated by Pure Media Ministries, Inc.[3]
By day, WLRS is powered at 1,500 watts. But 1570 AM is a clear channel frequency. So at night, to avoid interference with other stations, it reduces power to 233 watts. WLRS uses a non-directional antenna. The transmitter is on Diamond Place at Potters Lane in Clarksville, Indiana.[4] Programming is also heard on 250-watt FM translator W223DK at 92.5 MHz in Louisville.[5]
History
[edit]This section needs additional citations for verification. (August 2024) |
The station signed on the air on June 15, 1949 . The original call letters were WLRP. It went through multiple format changes and call signs during its history. This station is where former NPR news host and Sirius XM talk host Bob Edwards began his broadcast career in 1968.[6][7]
In 2008, it became WNDA. On September 26, 2011, WNDA changed its format to talk radio, branded as "NewsTalk 1570".
On May 25, 2015, WNDA flipped its format to Spanish-language contemporary hits, branded as "La Poderosa" ("The Powerful One" in Spanish).
On June 3, 2016, WNDA changed its call letters to WLRS.
In July 2024, WLRS came under the control of Thomas Hoyt, who began simulcasting his Pure Radio Christian preaching format on the station, also heard on an FM 92.3 translator in Louisville, Kentucky. On October 1, 2024, WLRS broke off from the Pure Radio simulcast and began stunting with Christmas music. The "92.5 Days of Christmas" format is scheduled to run through the holiday season (thus technically marking the first format flip of the 2024 season) until a new Latino Radio Service (a backronym of its existing call sign) launches on the frequency in January 2025.[8]
Previous logos
[edit]References
[edit]- ^ "Facility Technical Data for WLRS". Licensing and Management System. Federal Communications Commission.
- ^ "Station Information Profile". Arbitron. Winter 2010. Retrieved 2010-02-20.
- ^ "WLRS Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-02-20.
- ^ Radio-Locator.com/WLRS
- ^ Radio-Locator.com/W223DK
- ^ University Of Louisville Retrieved 2010-12-22
- ^ Bob Edwards blog Retrieved 2010-12-22
- ^ The First All-Christmas Station of 2024 is... Radioinsight - October 11, 2024
External links
[edit]- Facility details for Facility ID 14553 (WLRS) in the FCC Licensing and Management System
- WLRS in Nielsen Audio's AM station database
- Facility details for Facility ID 203138 (W223DK) in the FCC Licensing and Management System
- W223DK at FCCdata.org