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Voodoo Doughnut
The exterior of Voodoo Doughnut's flagship location in Portland, Oregon
Restaurant information
EstablishedMay 2003; 21 years ago (May 2003)[1]
Owner(s)Fundamental Capital
Kenneth "Cat Daddy" Pogson
Richard "Tres" Shannon
Food typeDoughnuts
Dress codeCasual
Country United States
Other information"The Magic is in the Hole"
Websitewww.voodoodoughnut.com

Voodoo Doughnut is an American doughnut company established in 2003 in Portland, Oregon, with various chain store locations around the United States.

History

[edit]
Pink Voodoo Doughnut box

Voodoo Doughnut was founded in May 2003 by Kenneth "Cat Daddy" Pogson and Richard "Tres" Shannon,[2][3] with the first shop that opened on Southwest Third Avenue in Old Town Portland.[4][5][6]

The company logo was designed to include a depiction of Baron Samedi, a figure from Haitian Vodou.[4][7] The use of pink boxes by the company and the slogan "Good things come in pink boxes" began after Pogson traveled to California and observed the use of pink boxes for doughnuts.[8][9]

Until 2006, the business was only open at night.[6] In 2007, the shop was featured in an episode of Anthony Bourdain: No Reservations.[10][11][12]

In 2008, Pogson and Shannon opened Voodoo Doughnut Too on Northeast Davis Street in Portland.[13] A parade was held that traveled from the original location to the new one.[14][better source needed][15][better source needed] Voodoo Doughnut Tres opened in Eugene, Oregon in 2010.[4]

On December 24, 2008, Voodoo Doughnut's Portland Crème doughnut was designated Portland's "Official City Doughnut" by a resolution introduced by Portland Mayor Tom Potter and passed by the City Council.[16][4]

During early 2011, combined sales at the Portland locations were estimated to have been about twenty tons of doughnuts per week in the summer.[5] In spring 2011, the original shop was remodeled to add space from an adjacent building, mostly to expand the kitchen.[11] By 2011, the two Portland shops and the shop in Eugene were open 24 hours a day.[5] The Portland shops were also hosting legal weddings and commitment ceremonies.[5]

In August 2011, Voodoo Doughnut staff constructed a large version of its box at the Portland Bridge Festival, and filled it with doughnuts until it weighed 666 pounds, a number chosen to fit what Shannon described as the company's "voodoo theme,"[17][18] which became a Guinness World Record for the largest box of doughnuts.[4]

Shannon, a Voodoo Doughnut shop, and bacon maple doughnuts appeared in Episode 4 of Season 2 of Portlandia, which aired in January 2012.[19][20] In the Portlandia-crossover episode of The Simpsons titled The Day the Earth Stood Cool that aired on December 9, 2012, Voodoo Doughnut is parodied as "Devil Doughnuts."[21]

Between 2011 and 2016, Voodoo Doughnut partnered with Rogue Ales to create bottled beer based on several of its doughnut flavors, that were then distributed across the United States.[22][23][24]

The Portland location has hosted doughnut-eating contests for mayoral candidates,[5] including in 2016.[25][26]

Operations

[edit]
Voodoo Doughnut neon sign, Portland, Oregon

In 2017, a majority share of Voodoo Doughnut was sold to the private equity firm Fundamental Capital.[10][27][3] Pogson and Shannon retained an ownership interest, and members of Fundamental Capital joined the company board.[3][28]

Chris Schulz, who previously worked as an executive at MOD Pizza and Starbucks, became the CEO in 2018.[29]

By 2023, the company had expanded into a multi-state chain with stores in California, Colorado, Florida, Washington and Texas in addition to multiple locations within Oregon.[1]

Labor relations

[edit]

In 2020, workers at the downtown Portland location began an effort to unionize and formed an organization called the Doughnut Workers United.[30][31] Requests for increased security was one of the things sought by the union following an incident involving a man armed with a hatchet in March 2020.[32] Their efforts to officially unionize and have the organization recognized by the company's management failed after a tie vote in June 2021, but organizers vowed to try again.[33][34] The National Labor Relations Board certified the results of the election on June 21, 2021.[35]

During a record-setting heatwave in June 2021, most of the Southwest Third Avenue shop employees held a walkout to protest what they said were unsafe working conditions, beginning on Sunday, June 27 at 1 pm, and continuing through the next day.[36][37][38] Employees reported a 96 degrees Fahrenheit temperature inside, and one said he felt close to passing out from the heat during previous shifts;[36] on the second day of the walkout, Portland set a record high temperature at 116 degrees Fahrenheit outside.[37] Seven of the 11 employees who participated in the walkout were later fired.[39] On October 6, 2021, the National Labor Relations Board (NLRB) ruled the firings were wrongful and ordered Voodoo Doughnut to reinstate the fired employees and to pay the employees back pay from the time of their wrongful terminations.[39][35] The NLRB also ruled Voodoo Doughnut had improperly surveyed employees during a drive to organize a union.[35]

Employees at the store filed for a new election with the National Labor Relations Board in August 2022. At the time, they were seeking improved wages, better and more consistent scheduling, and increased safety standards in the wake of robberies and attacks on employees at the location.[40] In October 2022, a second vote passed 16–6. The workers are now affiliated with Doughnut Workers United, part of the IWW.[41]

Doughnuts

[edit]
Various doughnut varieties
Bacon Maple bar[42]
"Voodoo Doll" doughnut[43]
"Cock and Balls" doughnut[25]

Voodoo Doughnut offers dozens of doughnut varieties, including vegan doughnuts.[44][45] Two of their past doughnuts, the NyQuil Glazed doughnut and the Vanilla Pepto Crushed Tums doughnut, were no longer available by 2006 due to a warning from local health officials.[5][6] The Bacon Maple bar was created by founder Kenneth "Cat Daddy" Pogson in 2006.[46]

The "Doughnut of Love" was created for use in wedding ceremonies performed at Portland shop locations, and in 2011 was described by Abby Sewell of the Los Angeles Times as "a terrifying concoction piled high with sprinkles, chocolate chips and pretzel sticks."[5]

Voodoo Doughnut also made the "Tex-Ass,"[47][48] a doughnut weighing about a half-pound, described on the company website as the equivalent of six regular-sized doughnuts, that until 2017 was advertised with a challenge to consume it within 80 seconds.[49][50][51] The challenge prize was a commemorative pin and not having to pay for the doughnut.[52] In April 2017, a man choked to death in Denver while participating,[53][51] and the challenge was then suspended.[49][54][52]

Limited edition doughnuts have also been made, including as tributes to public figures, some for sale and others for display in the shop.[25][45] Specialty doughnuts are sometimes connected to donations made by the company to nonprofit organizations, with a portion of sales proceeds from certain doughnuts donated to an organization.[46]

Reception

[edit]

Timothy Malcolm, the dining editor for Houstonia Magazine, discussed nine doughnuts in a 2020 review of the Houston location, and ranked the Bacon Maple Bar first, followed by the "Voodoo Doll", "Old Dirty Bastard", "Viscous Hibiscus", Blueberry Cake, "School Daze 'PB&J'", "Marshall Mathers", and "Maple Blazer Blunt", with "Tangfastic", a variety made for Houston because of NASA and Tang's connection, ranked last and described as "Sugar overload. Way too much to handle."[42]

Mike Sutter, a restaurant critic for the San Antonio Express-News, provided his opinion in 2023 of the ten best and worst doughnuts after he ate the more than 40 available at the San Antonio location.[55] According to Sutter, the best were "The Homer", "Grape Ape", "Voodoo Doll", "Memphis Mafia", Maple Old Fashioned, and Blueberry Cake, and the worst were "Voodoo Bubble", "Viscous Hibiscus", "The Dirt", and Raised Glazed.[55] Sutter also commented on the "Cock and Balls" doughnut, stating, "It weighs like 10 pounds, gets its own box, costs $6.50 and looks like a penis."[55]

For the Tempe, Arizona location, dining reporter Bahar Anooshahr of The Arizona Republic tried doughnuts from a regular dozen box in 2023, and in her review, wrote, "Overall, the cake doughnuts at Voodoo are the winners to my taste," and "If you're only going to order one doughnut here, make it the blueberry."[56]

Voodoo Doughnut Recordings

[edit]

In 2014, Shannon and Pogson began the record label Voodoo Doughnut Recordings.[57][58] According to Shannon, the general idea was to produce doughnut-related music, and "it's an extension of advertising the brand in a way we all enjoy, with music and vinyl."[59] Early novelty acts included The Deep Fried Boogie Band and The Doughnut Boys.[60] The label expanded operations to include remastered versions of recordings made by Shannon in the early 1990s while he was an owner of the X-Ray Cafe in Portland.[7][61][62] In 2018, Shannon said record label operations were slowing down.[7]

See also

[edit]

References

[edit]
  1. ^ a b Acker, Lizzy (May 26, 2023). "Portland classic Voodoo Doughnut turns 20 years old". The Oregonian. Archived from the original on August 1, 2023. Retrieved August 1, 2023.
  2. ^ Tiffany, Laura (December 21, 2010). "Richard Shannon And Kenneth Pogson, Voodoo Doughnut: Get A Bacon Maple Bar ... Or Get Married". HuffPost. Archived from the original on March 13, 2024. Retrieved March 13, 2024.
  3. ^ a b c Russell, Michael (October 2, 2017). "Voodoo Doughnut takes on 'significant investment' from private equity firm". The Oregonian. Archived from the original on March 9, 2024. Retrieved March 9, 2024.
  4. ^ a b c d e "Voodoo Doughnut". The Oregon Encyclopedia. Portland State University and the Oregon Historical Society. March 17, 2018. Archived from the original on February 9, 2020. Retrieved August 28, 2019.
  5. ^ a b c d e f g Sewell, Abby (February 20, 2011). "Voodoo Doughnuts: In Portland, Ore., nothing says commitment like a Voodoo Doughnut". Los Angeles Times. Archived from the original on March 3, 2011. Retrieved February 20, 2011.
  6. ^ a b c Sampsell, Kevin (August 1, 2006). "Doughnut Shop: Voodoo Doughnut". The Believer. No. 36. Archived from the original on May 10, 2022.
  7. ^ a b c Villaseñor-Baca, Antonio (April 6, 2018). "The Magic Is In the Hole: A Conversation With Voodoo Doughnut's Rock-Star Owner Tres Shannon". Con Safos Magazine. Archived from the original on March 11, 2024. Retrieved March 11, 2024.
  8. ^ Pierson, David (May 25, 2017). "Why are doughnut boxes pink? The answer could only come out of Southern California". Los Angeles Times. Archived from the original on August 26, 2020. Retrieved March 12, 2024.
  9. ^ Patail, Marty (August 14, 2017). "The Secret History of Pink Doughnut Boxes". Portland Monthly. Archived from the original on March 12, 2024. Retrieved March 12, 2024.
  10. ^ a b Takahashi, Paul (January 13, 2020). "'Shipley's won't lose any sleep' over Voodoo". Houston Chronicle. Archived from the original on March 11, 2024. Retrieved March 11, 2024.
  11. ^ a b Saker, Anne (April 15, 2011). "Voodoo Doughnut to close downtown store for renovation, expansion; 'Jelly Thursdays' in the future". The Oregonian. Archived from the original on March 12, 2024. Retrieved March 12, 2024.
  12. ^ Lee, Robyn (June 6, 2008). "In Videos: Anthony Bourdain Visits Voodoo Doughnut in Portland, Oregon". Serious Eats. Archived from the original on December 12, 2008.
  13. ^ Hawke, Whitney (May 22, 2008). "Voodoo Child: A peek at Voodoo Doughnut Too". Willamette Week. Archived from the original on October 7, 2008.
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  15. ^ "In the Mix, FOODday". The Oregonian. June 3, 2008. Retrieved June 3, 2008.[permanent dead link‍]
  16. ^ "Portland sprinkles award on official city doughnut". The Portland Tribune. May 17, 2016. Archived from the original on December 25, 2008. Retrieved December 24, 2008.
  17. ^ "World's largest box of doughnuts weighs in at 666 pounds". Today. August 10, 2011. Archived from the original on June 8, 2020. Retrieved September 17, 2020.
  18. ^ Beaven, Steve (August 12, 2011). "That gigantic pink box of Voodoo Doughnuts may just set a world record". The Oregonian. Archived from the original on October 9, 2020. Retrieved September 17, 2020.
  19. ^ Korfhage, Matthew (January 3, 2017). "Did Portlandia Really Change Portland?". Willamette Week. Archived from the original on March 12, 2024. Retrieved March 12, 2024.
  20. ^ Hamilton, Katherine Chew (February 18, 2022). "Is Portland Still One Of The Best Doughnut Cities?". Portland Monthly. Archived from the original on March 12, 2024. Retrieved March 12, 2024.
  21. ^ Owen, Rob (December 7, 2012). "'Portlandia' duo appears on Sunday's 'Simpsons'". The Oregonian. Archived from the original on June 3, 2021. Retrieved March 12, 2024.
  22. ^ Goldfarb, Aaron (August 28, 2019). "How Rogue Voodoo Doughnut Ale Went From Troll Beer to Sensation". Inside Hook. Archived from the original on May 12, 2021. Retrieved September 24, 2020.
  23. ^ Brown, Ruth (September 23, 2011). "Rogue's Voodoo Doughnut Maple Bacon Ale". Willamette Week. Archived from the original on June 14, 2024. Retrieved March 10, 2024.
  24. ^ Hynds, Tim (November 3, 2011). "Sioux Brew: Beer review - Rogue Voodoo Doughnut Bacon Maple Ale". Sioux City Journal. Archived from the original on March 13, 2024. Retrieved March 13, 2024.
  25. ^ a b c Walker, Tim (May 17, 2016). "This Portland doughnut shop is #FeelingTheBern". The Independent. Archived from the original on February 19, 2019. Retrieved June 29, 2016.
  26. ^ Slovic, Beth (May 14, 2016). "Portland Mayor's Race: Candidates Scarf Voodoo Doughnuts in Late-Night Contest". Willamette Week. Retrieved March 10, 2024.
  27. ^ McAuley, Tony (July 27, 2023). "Voodoo practitioners, preservationists riled by plans for Voodoo Doughnut store in French Quarter". The Times-Picayune/The New Orleans Advocate. Retrieved March 9, 2024.
  28. ^ Bamman, Mattie John (September 29, 2017). "Voodoo Doughnut Enters Partnership With San Francisco's Fundamental Capital". Eater Portland. Archived from the original on March 9, 2024. Retrieved March 9, 2024.
  29. ^ Press, Associated (January 17, 2018). "Voodoo Doughnut hires new CEO, former Starbucks adviser and senior VP at MOD Pizza". KATU. Associated Press. Archived from the original on March 12, 2024. Retrieved March 12, 2024.
  30. ^ McIntosh, Don (March 20, 2020). "At Portland icon Voodoo Doughnuts, workers announce they've formed a union". Northwest Labor Press. Archived from the original on July 26, 2020. Retrieved July 25, 2020.
  31. ^ Burley, Shane (May 1, 2020). "Coronavirus fight: Some US worker unions become more aggressive". www.aljazeera.com. Archived from the original on May 8, 2020. Retrieved September 11, 2020.
  32. ^ Acker, Lizzy (March 8, 2020). "Man with a hatchet robs Voodoo Doughnut, police say suspect found eating a doughnut". oregonlive. Archived from the original on April 20, 2021. Retrieved March 31, 2021.
  33. ^ Tabrizian, Ardeshir (June 29, 2021). "Old Town Voodoo Doughnut staff walk out amid record heat". oregonlive. Archived from the original on July 27, 2021. Retrieved July 27, 2021.
  34. ^ Peel, Sophie (June 28, 2021). "Voodoo Doughnut Workers Go on Strike, Claiming Sweaty Shop Conditions". Willamette Week. Archived from the original on July 27, 2021. Retrieved July 27, 2021.
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  36. ^ a b Tabrizian, Ardeshir (July 2, 2021). "Voodoo Doughnut fires employees who walked out during heat wave, workers say". The Oregonian. Archived from the original on July 27, 2021. Retrieved July 27, 2021.
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  38. ^ Tabrizian, Ardeshir (June 29, 2021). "Old Town Voodoo Doughnut staff walk out amid record heat". The Oregonian. Archived from the original on July 27, 2021. Retrieved March 13, 2024.
  39. ^ a b "Voodoo Doughnuts workers fired in heat wave to get jobs back". AP News. October 9, 2021. Retrieved March 13, 2024.
  40. ^ Jackson-Glidden, Brooke (August 3, 2022). "Voodoo Doughnut Workers File for a Second Union Election". Eater. Archived from the original on August 5, 2022. Retrieved August 8, 2022.
  41. ^ Staub, Colin (October 7, 2022). "Voodoo Doughnut workers unionize in second attempt". Northwest Labor Press. Archived from the original on October 7, 2022. Retrieved November 10, 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  42. ^ a b Malcolm, Timothy (January 15, 2020). "What To Order At The New Houston Voodoo Doughnut". Houstonia Magazine. Archived from the original on March 8, 2024. Retrieved March 8, 2024.
  43. ^ Butan, Christina; Bulow, Alessandra (June 2, 2017). "Spaghetti? Sushi? 19 wild and wacky doughnuts you have to try". Today. Archived from the original on March 11, 2024. Retrieved March 11, 2024.
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  46. ^ a b Pinsky, Rachel (January 11, 2022). "Voodoo Doughnut opens its newest shop in Vancouver". The Columbian. Archived from the original on January 31, 2022. Retrieved January 30, 2022.
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  49. ^ a b Selby, W. Gardner (April 5, 2017). "True: Colorado man evidently chokes to death on giant donut". PolitiFact. Archived from the original on March 10, 2024. Retrieved March 10, 2024.
  50. ^ Cottell, Pete (January 15, 2014). "I Worked At Voodoo Doughnut for 3 Months. Here's The Hole Story". Willamette Week. Archived from the original on March 10, 2024. Retrieved March 10, 2024.
  51. ^ a b Coffman, Keith (April 4, 2017). "Denver choking death reported linked to doughnut-eating contest". Reuters. Retrieved March 29, 2021.
  52. ^ a b "Voodoo Doughnuts suspends eating challenge after man dies". KATU. Associated Press. April 4, 2017. Archived from the original on November 12, 2020. Retrieved September 8, 2020.
  53. ^ Moffitt, Mike (April 3, 2017). "Man dies trying to eat giant doughnut at Voodoo Doughnuts". SFGate. Archived from the original on March 8, 2024. Retrieved March 8, 2024.
  54. ^ Fernández, Alexia (April 4, 2017). "Colorado Man Dies Choking on a Doughnut in Bakery Eating Challenge". People. Archived from the original on April 22, 2022. Retrieved September 8, 2020.
  55. ^ a b c Sutter, Mike (June 1, 2023). "Voodoo Doughnuts: Mike Sutter's 10 best and worst on the menu". San Antonio Express-News. Archived from the original on March 8, 2024. Retrieved March 8, 2024.
  56. ^ Anooshahr, Bahar (September 7, 2023). "Voodoo Doughnut makes its Arizona debut. What to try — and skip — at the Tempe location". The Arizona Republic. Archived from the original on March 8, 2024. Retrieved March 8, 2024.
  57. ^ Singer, Matthew (December 30, 2013). "Voodoo Doughnuts Is Now a Record Label". Willamette Week. Archived from the original on March 11, 2024. Retrieved March 11, 2024.
  58. ^ "Voodoo Doughnut Recordings". Vortex Music Magazine. Archived from the original on June 14, 2024. Retrieved April 28, 2019.
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  60. ^ "7 things to know about Voodoo Doughnut's record label". oregonlive.com. January 3, 2014. Archived from the original on April 28, 2019. Retrieved April 28, 2019.
  61. ^ Young, Chris (March 22, 2016). "The Dandy Warhols Set to Drop Two Records This April Including 'Nothin' To Do' Live at The X-Ray Cafe [Song Premiere]". Vortex Music Magazine. Archived from the original on April 28, 2019. Retrieved April 28, 2019.
  62. ^ "Locals Only: Tres Shannon (Voodoo Doughnut)". Modern Vinyl. April 18, 2017. Archived from the original on April 23, 2017.
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