VitaPerk
 | |
| Formerly | Vita Perk |
|---|---|
| Company type | LLC |
| Industry | Nutraceuticals |
| Founded | March 10, 2010 |
| Founders | Brad Kifferstein Jeb Belchinsky |
| Headquarters | , |
Key people | Brad Kifferstein, CEO Jeb Belchinsky, EVP Brad Shanahan, COO |
| Products | Fortified Coffee Flavoring |
| Website | vitaperk.com |
Vitaperk LLC, often stylized VitaPerk, is a Michigan based, domestic limited liability company that produces and sells nutraceuticals and dietary supplements in the form of a fortified, non-dairy coffee additive.[1]
VitaPerk's powdered supplement formula contains 15 vitamins and minerals:[2]
- Vitamin C
- Vitamin D
- Vitamin E
- Vitamin B1
- Riboflavin
- Vitamin B3
- Vitamin B6
- Folic Acid
- Vitamin B12
- Biotin
- Vitamin B5
- Vitamin A
- Iodine
- Molybdenum
- Chromium
History
[edit]The concept for VitaPerk's powdered coffee supplement began in January 2010 as an attempted convergence of the coffee and nutritional supplement industries. The initial projected timeline from formulation to product launch was one year. However, due to production and formulation issues, the product was not available until early 2015.[3]
During the summer of 2015, Brad Kifferstein appeared on CNBC's Power Pitch, where his pitch received one "in" and two "out" votes from the panelists.[4]
References
[edit]- ^ "Limited Liability Company Details". michigan.gov. Michigan Department of Licensing and Regulatory Affairs. Retrieved 22 September 2015.
- ^ "Vitamin & Mineral Facts". vitaperk.com. Vitaperk LLC. Retrieved 22 September 2015.
- ^ Cassar, Laura (May 17, 2015). "Drink to health: Vita Perk brews up 'smart coffee' business". Crain's Detroit Business. Retrieved 22 September 2015.
- ^ Barry, Erin (July 15, 2015). "A vitamin fixe for your coffee buzz". CNBC. Retrieved 22 September 2015.