Visit Philadelphia
Visit Philadelphia | |
| Formation | 1996 |
|---|---|
| Type | Destination marketing organization (non-profit) |
| Purpose | Tourism |
| Headquarters | 2005 Market Street #3700, Philadelphia, Pennsylvania 19103 |
| Location |
|
Area served | Philadelphia, Pennsylvania, U.S. |
President and CEO | Angela Val |
Key people | Ed Rendell, Meryl Levitz, Manny Stamatakis |
| Website | www |
Visit Philadelphia, formally known as the Greater Philadelphia Tourism Marketing Corporation (GPTMC), is a private, non-profit organization that promotes leisure travel to the five-county Philadelphia metropolitan area, including Bucks, Chester, Delaware, Montgomery, and Philadelphia counties. It was founded in 1996 by the City of Philadelphia, the Commonwealth of Pennsylvania. and The Pew Charitable Trusts.[1] In 1998, House Bill 2858, Act 174 designated VISIT PHILADELPHIA, then GPTMC, to serve as the official Regional Attractions Marketing Agency.[2]
Corporate Information
[edit]
As the region's official tourism marketing agency, Visit Philadelphia works to build the Greater Philadelphia area's image, drive visitation and boost the economy. The organization utilizes robust campaigns, media relations, advertising, websites and social media to market the area and promote tourism. Its goal is to show potential tourists that Philadelphia is a destination to visit.[3]
History
[edit]In 1996, then Philadelphia Mayor Edward G. Rendell created the GPTMC in 1996 to attract tourists; the corporation operated separately from the Philadelphia Convention and Visitors Bureau.[4] According to the Encyclopedia of Greater Philadelphia, the newly created agency "took a regional approach to 'Philadelphia and Its Countryside' and formed partnerships with similar organizations in the region: the Valley Forge Convention and Visitors Board, Visit Bucks County, and the Brandywine Conference and Visitors Bureau, among others."[4]
Prior to 2013, Visit Philadelphia was named The Greater Philadelphia Tourism and Marketing Corporation (GPTMC). In 2010, GPTMC launched a new web platform, VisitPhilly.com, and began plans for an official name change.[5] However, it wasn’t until three years later, in 2013, when the change became official. Visit Philadelphia’s website was the most-visited destination website of the 10 largest cities in the U.S. that year.[6]
Several factors were instrumental in facilitating the name change, perhaps most prominently being an effort to utilize a more self-explanatory moniker.[7] A drive toward greater technological optimization also played a part in orchestrating the change. An internal study found that the word “Philadelphia” was searched much more frequently than any other word when internet users inquired about the city. The name change made it much easier for interested travelers to find the organization.[8]
Since its first national ad campaign in 1997, Visit Philly has launched a variety of campaigns and initiatives considered especially innovative for a destination marketing organization. All of these campaigns were implemented with the goal of communicating Philadelphia’s personal essence, voice and image.[9]
Philly, the City that Loves You Back
[edit]Its first national ad campaign took place in 1997.[10] This campaign introduced the slogan "The City that Loves you Back" as both "a reply and a challenge to the 'I Love New York' slogan" and a way to counter the "antisocial reputation" that Philadelphia had developed.[11] Though this was not the first campaign, it marked a change from earlier campaigns that mostly focused on the city’s historical artifacts in Center City, such as Independence Hall and the Liberty Bell.[12] The firm Longwoods International estimated that the “Place That Loves You Back” campaign was responsible for attracting more than 1 million new visitors on overnight and day trips to the region.[13]
In 2009, Visit Philadelphia began a new campaign with the "With Love, Philadelphia XOXO" tagline.[10]
Get Your History Straight and Your Nightlife Gay
[edit]In 2003, the slogan "Get your history straight and your nightlife gay" was created in order to attract more LGBT tourism.[14] The first ads were vintage-inspired flyers with Benjamin Franklin and Betsy Ross, though later ads included the landmark 2004 TV spot “Pen Pals”.[15]
Prior to the campaign, Philadelphia was not on the list of top 20 LGBT destinations. In response, the city became the first destination to run a gay TV commercial, and by 2010, moved up to tie for 9th position of places visited by gay and lesbian travelers, according to Community Marketing, an LGBT market research firm.[13]
Reactions to the campaign were initially mixed, with 300 people responding to the TV ad, two-thirds of which were disapproving. In 2005, State Rep. Daryl D. Metcalfe (R., Butler) sent letters to fellow House members complaining that tax dollars were being used to "promote immoral behaviors." However, this did not catch on with other legislative members.[14] The campaign was honored by the U.S. Travel Association, the Association of National Advertisers, Hospitality Sales and Marketing Association International, the Public Relations Society of America, and PRWeek for its creativity and performance in the marketplace.[13]
Philly’s More Fun When You Sleep Over
[edit]The September 11 attacks in 2001 had a negative impact on overnight stays in cities across the United States. As a way to combat this resistance to travel and curb losses to its $1 billion hospitality industry, Visit Philadelphia (then GPTMC) launched a consumer campaign and hotel package.[16]
“Philly’s More Fun When You Sleep Over,” the resulting campaign, kept things light and depicted tourists dancing around in their pajamas checking out classic spots such as the Museum of Art and Independence Mall. The overnight hotel package focused on potential visitors living within easy driving distance, specifically those along the East Coast in cities such as Baltimore, Harrisburg, and the surrounding Philadelphia counties.[17]
The campaign led to the sale of 36,000 hotel room nights at 44 different hotels between November and March 2002. Research conducted by Smith Travel Research showed that Philadelphia lost less annual revenue from overnight hotel stays than any major Northeast city post September 11. In fact, Philadelphia’s overnight visitation grew 15% from 2000 to 2002. The research also showed a significant improvement in Greater Philadelphia’s image from 1997 to 2002.[13]
With Love, Philadelphia XOXO
[edit]In 2009, Visit Philadelphia began a new campaign coining the tagline "With Love, Philadelphia XOXO.[18] The visual component of the advertising campaign was presented in the form of a mashup of notes from the city itself to potential visitors.[19]
While the campaign rolled out a variety of new efforts for the destination marketing organization, the centerpiece of the campaign was the organization's new website -- visitphilly.com. Prior to the shift, the organization’s website was named “gophila.com.” The campaign also marked a greater push into the social media realm for the organization, including an increased presence on Facebook and Twitter.[19]
Launched in response to the ongoing recession, the “With Love, Philadelphia XOXO” campaign helped recapture a segment of the population that was quickly dwindling, tourists. As many destination marketing organizations struggled to find ways to stimulate demand in the travel industry, Visit Philadelphia re-engaged consumers using this campaign’s strategy, which paired “love letters” from the city with good deals aimed at tourists. Ultimately, the campaign generated over 3.7 million incremental trips in 2010 alone and over $432 million in additional direct spending into the local economy.[13]
The campaign achieved national recognition for its creativity and success. In 2011, the U.S. Travel Association awarded its coveted Destiny Awards honor for best full marketing campaign to the “With Love, Philadelphia XOXO'' campaign. The campaign was also included in Frommer’s round up of their 15 favorite tourism slogans in February 2012.[20]
Philly 360
[edit]While the destination marketing organization had dabbled in social media campaigns before, Philly 360 was Visit Philadelphia’s first major non-traditional, social media-focused campaign. The goal of the campaign was to promote Philadelphia with a younger African-American perspective. By concentrating on music, nightlife, fashion, the arts, and other similar topics, the Philly 360 campaign hoped to widen its reach to a younger demographic.[20]
Though Visit Philadelphia had been seeking to attract African Americans through its marketing campaigns since the 90s, Philly 360 marked the first time that the organization specifically marketed to the emerging group of urban African American travelers under 40.[21] The campaign, launched in 2009, spoke to an urban Millennial audience looking to explore the country’s metropolitan hubs and driven by a need for diverse creative influence.[22]
Visit Philadelphia rolled out Philly 360 in the hopes that it would achieve the same level of success with the African American community as its “Philadelphia - Get Your History Straight and Your Nightlife Gay” campaign received from the LGBTQ+ community in 2003. The campaign helped to extend the Visit Philadelphia brand, while also rallying the African-American creative community through partnerships with artists such as DJ Jazzy Jeff and The Roots.[21]
Filadelfia - You Gotta Feel it
[edit]“Filadelfia — You Gotta Feel It” was a marketing campaign to attract Latinx visitors over the summer of 2019. The campaign used Spanglish messaging, such as “Pero there’s so much more,” in ads showcasing Philadelphia’s tourist attractions and local restaurants. The campaign was launched with ads on major TV networks like Telemundo and social media posts by Latinx influencers like Sebastián Gómez and Esperanza Hernández of @twotrends.[23]
The campaign was developed with the help of the Latino Advisory Marketing Committee, and also included a five-part video series featuring Latinx influencers visiting classic Philadelphia spots. In addition to TV ads, Visit Philadelphia also placed ads in public transportation stops, metro stations and highways to encourage travelers to visit the 38th Annual Hispanic Fiesta, the Latin Alternative Music Conference, or Salsa at Spruce.[23] To attract regional visitors looking for an overnight stay, ads were placed in both New York and D.C. public transit stations, including a takeover of New York’s Penn Station.[24]
“Filadelfia — You Gotta Feel It”, along with “Philadelphia Pioneers on the Road to Stonewall,” won Visit Philadelphia the Outstanding Association Award at The Philadelphia Inquirer’s 2019 Diversity & Inclusion Awards Gala.[25] The campaign also received the Corporate Initiative of the Year award from the Greater Philadelphia Hispanic Chamber of Commerce for showcasing the diversity within the Hispanic community and featuring Hispanic entrepreneurship.[26]
Philadelphia Pioneers on the Road to Stonewall
[edit]To commemorate the 50th anniversary of the Stonewall riots, Visit Philadelphia created the “Philadelphia Pioneers On the Road to Stonewall'' float for the Philadelphia LGBTQ+ Pride Parade and World Pride 2019 in New York. The Road to Stonewall campaign and float were funded in partnership with the Commonwealth of Pennsylvania and dmhFund.[27] Apart from New York City itself, Visit Philadelphia’s LGBTQ+ advertising presence at World Pride 2019 was the largest of any city in the country. The organization participated in its ninth Station Domination at Penn Station, which included a full-motion video projection featuring LGBTQ+ and Stonewall graphics, two women of color in front of Independence Hall, two men holding hands at the Liberty Bell, and a drag performer.[28]
The float itself, designed by artist Todd Marocci, was 34-feet in length. In the front, it featured a gold 7-foot-tall replica of the Liberty Bell and at its back stood a 3D-printed reproduction of the Stonewall Inn. In between the two, a platform connected either end with five chairs in the middle marking each decade that had passed since the riots.[29] Though the Stonewall riots of 1969 are widely considered the most significant moment in the struggle for LGBTQ+ rights, Philadelphia’s Annual Reminders played a significant part in the fight for rights as well. The Annual Reminders, organized by a local gay rights group in 1965, featured yearly pickets outside of the Liberty Bell, which were the first of their kind in the U.S. After the Stonewall riots, protesters moved to the site of the Inn for future demonstrations and the fight continued on.[30]
The float, on show at both the Philadelphia LGBTQ+ Pride Parade and World Pride 2019, pays tribute to both historic movements.[30] The campaign won Visit Philly the Outstanding Association Award at The Philadelphia Inquirer’s 2019 Diversity & Inclusion Awards Gala, alongside PHL Diversity and Prospanica Philadelphia, and received a 2019 HSMAI Gold Adrian Award.[27][31]
City of Sisterly Love
[edit]In 2020, Philadelphia’s nickname was temporarily changed from “The City of Brotherly Love” to “The City of Sisterly Love” to honor the 100th anniversary of the 19th Amendment.[32] The resolution to change the nickname was introduced by Councilwoman Katherine Gilmore Richardson and co-sponsored by all seven women on the council.[33] The resolution was intended to celebrate the achievements of the women's suffrage movement, while acknowledging that women of color were not fully enfranchised until The Voting Rights Act of 1965.[34]
The nickname change was a joint effort between City Council and Visit Philadelphia as part of its year long initiative to celebrate sisterhood.[35] To advertise the nickname change, Visit Philly put up a billboard in New York’s Times Square welcoming people to the City of Sisterly Love.[36]
Community Relations
[edit]Awards
[edit]| Title of the Award | Title of Entry | Category | Win |
|---|---|---|---|
| HSMAI: The 2004 Adrian Awards[37] | Betsy Ross Sews Gay Rainbow Flag (Advertising) | Advertising: Individual Room/Travel Sales | Gold |
| HSMAI: The 2004 Adrian Awards[37] | Jon Stewart Discovers Gay-Friendly Philadelphia | Public Relations: Feature Placement Broadcast/Radio | Gold |
| HSMAI: The 2004 Adrian Awards[37] | Philly - Get Your History Straight & Your Nightlife Gay | Public Relations: Marketing Program- Consumer | Platinum |
| HSMAI: The 2004 Adrian Awards[37] | Philly - Get Your History Straight & Your Nightlife Gay | Advertising Award (TV): Individual Room | Platinum |
| HSMAI: The 2004 Adrian Awards[37] | Philadelphia Tourism News Connects | Public Relations: Newsletter | Gold |
| HSMAI: The 2004 Adrian Awards[37] | Liberty in Motion | Public Relations: Publicity Photo with Caption | Gold |
| HSMAI: The 2004 Adrian Awards[37] | Pet Friendly Philadelphia | Public Relations: Press Kit/Media Kit | Silver |
| The Chamber of Commerce for Greater
Philadelphia’s Excellence Awards[38] |
GPTMC | Nonprofit Organization of the Year | Winner |
| PRWEEK Awards 2005[39] | Philadelphia, Get Your History Straight and Your Nightlife Gay | Public Relations: Multi-Cultural Marketing | Winner |
| PRWEEK Awards 2005[39] | Non-Profit Team of the Year | Public Relations: Non-for-Profit PR Team | Honorable Mention |
| Pepperpot Awards[40] | Liberty In Motion | Special Events and Observances (seven days or fewer) | Silver Ladle |
| HSMAI: The 2005 Adrian Awards[37] | Salvador Dali | Public Relations: Public Relations Campaign | Gold |
| HSMAI: The 2005 Adrian Awards[37] | Ben Franklin 300 Philadelphia | Public Relations: Press Kit | Silver |
| HSMAI: The 2005 Adrian Awards[37] | Cooking Light article | Public Relations: Best public relations feature | Silver |
| HSMAI: The 2005 Adrian Awards[37] | “These and Theses” | Advertising: Best ad series for television spots | Bronze |
| HSMAI: The 2005 Adrian Awards[37] | Salvador Dali | Advertising: Best campaign | Bronze |
| HSMAI: The 2005 Adrian Awards[37] | Fourth of July, 2005 | Public Relations: Best special event | Bronze |
| 2006 TIA Odyssey Awards[41] | Philadelphia – Get Your History Straight and Your Nightlife Gay award | Domestic SeeAmerica Marketing Award | Platinum |
| PR News Award[42] | “Philadelphia: The Next Great Vintage Shopping Destination" | Press Release | Honorable Mention |
| HSMAI: The 2006 Adrian Awards[37] | Gophila.com/pressroom | On-Line Press Room | Gold |
| HSMAI: The 2006 Adrian Awards[37] | Tourism 2006: A Report to the Industry | Single Item Entry
Press Kit/Media Kit |
Silver |
| 2006 PRSA
Pepperpot Award[43] |
Philly’s Got Benergy | Public Relations: Special Events | Pepperpot (Highest Honor) |
| 2006 PRSA
Pepperpot Award[43] |
Tourism 2006: A Report to the Industry | Public Relations: Single piece communication | Ladle |
| 2007 PRSA Bronze Anvil[44] | Uwishunu | Blog | Bronze |
| 2007 PRSA Bronze Anvil[44] | SoundAbout Philly | Podcast | Award of Commendation |
| The Communicator Awards[45] | Tourism 2006: A Report to the Industry | Non-Profit Report | Honorable Mention |
| 2007 PR News’ Platinum PR Award[46] | SoundAboutPhilly™ Podcast Tours | Podcast and/or Videocast category | Platinum |
| HSMAI: The 2007 Adrian Awards[37] | Philadelphia – The Place to B.Y.O.Be | Marketing Program-Consumer | Gold |
| HSMAI: The 2007 Adrian Awards[37] | uwishunu.com | Web Marketing Blog | Silver |
| HSMAI: The 2007 Adrian Awards[37] | SoundAboutPhilly™ Podcast Tours | Web Marketing Podcast Series | Silver |
| HSMAI: The 2007 Adrian Awards[37] | BlogPhiladelphia Tourism 2.0 | Web Marketing Social Media | Silver |
| HSMAI: The 2007 Adrian Awards[37] | Uwishunu in USA Today | Featured Placement Print
Consumer Newspaper |
Bronze |
| HSMAI: The 2007 Adrian Awards[37] | King Tut Goes Golden in Philadelphia | Re-launch of Existing Product | Bronze |
| HSMAI: The 2007 Adrian Awards[37] | Philadelphia R Family Vacations Weekend | Special event | Bronze |
| 2008 PRSA Bronze Anvil[44] | Vodcast Series: Illadates | Vodcasts | Bronze |
| 2008 PRSA Bronze Anvil[44] | BlogPhiladelphia | Blogger campaign | Award of Commendation |
| 2008 PR News NonProfit PR award[47] | Uwishunu | Blog | Winner: Crystal Award |
| 2008 PR News NonProfit PR award[47] | Ben & Betsy Wedding | Event Public Relations | Honorable Mention |
| HSMAI: The 2009 Adrian Awards[37] | Ben & Betsy Wedding | Special event | Platinum |
| HSMAI: The 2009 Adrian Awards[37] | Philly Beer Week | Consumer Marketing Program | Bronze |
| HSMAI: The 2008 Adrian Awards[37] | The City of Brotherly Love Also Loves the Arts | Feature Placement Print- Consumer Newspaper | Silver |
| HSMAI: The 2009 Adrian Awards[37] | GPTMC – Feel the Love in Philadelphia: Winter 2009 Love Campaign | Relaunch of existing product | Silver |
| HSMAI: The 2009 Adrian Awards[37] | Gophila.com/pressroom: A 24/7 Media Resource | Media Center – Online Press Room | Silver |
| 2009 Bronze Anvil[48] | Gophila.com/pressroom: A 24/7 Media Resource | Web Sites: Online Media Room | Award of Commendation |
| 2010 Davey Award [49] | Philly Homegrown™ Press Kit | N/a | Silver |
| 2010 PRSA Silver Anvil Awards[50] | Philly 360 | Multicultural Public Relations | Silver |
| 2010 PR News Platinum PR Awards[51] | Official Philly Brag Book | External Publication | Honorable Mention |
| 2010 PR News Platinum PR Awards[51] | It’s Always Sunny in Philadelphia Itinerary | Press Release | Honorable Mention |
| 2010 PR News NonProfit PR Awards[52] | With Love, Philadelphia XOXO | Social Media Campaign | Winner |
| HSMAI: The 2010 Adrian Awards[37] | With Love, Philadelphia XOXO | Marketing Program – Consumer | Gold |
| HSMAI: The 2010 Adrian Awards[37] | With Love, Philadelphia XOXO® | Marketing Program – Consumer | Platinum |
| Philadelphia Business Journal Social Media Star[53] | With Love Letter for Cliff Lee | N/A | Social Media Star |
| Pennsylvania Association of Broadcasters’ 2011 Awards for Excellence in Broadcasting Competition[54] | Black History Month Vignettes | N/A | Outstanding Television Public Service Announcement |
| PRSA 2011 Bronze Anvil[55] | Tourism 2010 Report to the Region: Worth the Trip | Annual Reports, Nonprofit Organizations | Award of Commendation |
| HSMAI: The 2011 Adrian Awards[37] | The President’s House: Freedom and Slavery in the Making of a New Nation | Public Relations, New Opening/Launch | Gold |
| 2011 U.S. Travel Destiny Award[56] | With Love, Philadelphia XOXO | Marketing Program – Full Campaign | Winner |
| 2012 Travel + Leisure SMITTY (Social Media in Travel + Tourism Awards)[57] | Eat, Drink & Go Foodspotting in Philly | Best Use of a Social Media Platform | Winner |
| HSMAI: The 2012 Adrian Award[37] | With Art Philadelphia in US Airways Magazine | In-flight Consumer | Silver |
| 2013 Travel + Leisure SMITTY (Social Media in Travel + Tourism Awards)[57] | Philadelphia’s All A-Twitter | Best Twitter Feed | Winner |
| PR Daily’s 2013 Social Media Awards[58] | Philadelphia Neighborhoods Guest Instagrammer Program | Best Use of Instagram | Honorable Mention |
| PR Daily’s 2013 Social Media Awards[58] | Philadelphia’s All A-Twitter | Best Use of Twitter | Honorable Mention |
| 2014 PRSA Silver Anvil Award[59] | Philadelphia Neighborhoods Campaign | Marketing Consumer Services, Travel and Tourism/Hospitality | Award of Excellence |
| HSMAI: The 2014 Adrian Awards[37] | Ben Franklin’s Facebook Page on Time.com | Feature Placement Online-Consumer Media | Gold |
| HSMAI: The 2014 Adrian Awards[37] | Instagram Press Trip to Philadelphia | Social Media/Social Networking | Gold |
| HSMAI: The 2014 Adrian Awards[37] | Visit Philly Beer Garden Series | Public Relations Campaign: Special Event | Silver |
| 2015 PR News Platinum PR Awards[60] | New Americans Tour | Multicultural Campaign | Honorable Mention |
| HSMAI: The 2015 Adrian Awards[37] | Surprise and Delight | Social Media Social Networking | Gold |
| Shorty Awards[61] | LinkedIn Proves Importance of Destination Marketing for Philadelphia | Best Use of an Emerging Platform | Finalist |
| 2016 PRSA Bronze Anvil[62] | VISIT PHILADELPHIA 2015 Annual Report | Annual Reports | Award of Commendation |
| 2016 Destinations Council Destiny Awards (ESTO)[63] | With Love, Philadelphia XOXO (ADVERTISING ENTRY) | Category 2: Budget $1–5 million | Destiny Award |
| HSMAI: The 2016 Adrian Awards[37] | Visitphilly.com/dncpress | Media Center – Online Press Room | Silver |
| 2016 PR News Digital PR Awards[64] | Visit Philly Snapchat | Snapchat Communications | Winner |
| 2016 PR News PR People Awards[65] | Cara Schneider | Media Relations Professional Of The Year | Honorable Mention |
| 2016 PRSA Pepperpot Awards[66] | How VISIT PHILADELPHIA Generated Historic Destination Coverage During The DNC | Media Relations – Not For Profit | Pepperpot (highest honor) |
| 2016 City Nation Place Awards[67] | The Evolution of Real-Time Engagement | Best Use of Social Media | Finalist |
| Billy Penn’s 2017 Who’s Next: Communications[68] | Jenea Robinson | N/A | Honoree |
| Billy Penn’s 2017 Who’s Next: Tourism[69] | Dana Schmidt | N/A | Honoree |
| HSMAI: The 2017 Adrian Awards[70] | DNC Geo-targeting | Location-Based Demographically Targeted Campaign | Gold |
| HSMAI: The 2017 Adrian Awards[70] | Visit Philly Overnight Hotel Package Winter Getaway | Influencer Marketing Campaign | Gold |
| HSMAI: The 2017 Adrian Awards[70] | Visit Philly Overnight Hotel Package Winter Getaway | Integrated Marketing Campaign for Consumers | Bronze |
| PR Daily’s 2017 Nonprofit PR Awards[70] | Reporting VISIT PHILADELPHIA’s 2016 Success In A Revolutionary Report | Annual Report | Honorable Mention |
| PR Daily’s 2017 Nonprofit PR Awards[70] | How VISIT PHILADELPHIA Inspires and Repurposes User-Generated Content | User-Generated Content | Winner |
| PR Daily’s 2017 Nonprofit PR Awards[70] | VISIT PHILADELPHIA’s Historic District Campaign | Nonprofit PR Campaign of the Year | Honorable Mention |
| Philly Ad Club Addy Awards 2018[70] | We Got You: Philly by Tarik | Film, Video & Sound - Webisode – Series | Winner |
| Cynopsis Short Form Video Awards 2018[70] | We Got You: Philly by Tarik | Series Travel | 1st Place |
| Destinations International[71] | Amber Burns | 30 Under 30 | Honoree |
| 2018 City Nation Place[72] | Instagram Exchange | Best Use of Social Media | Winner |
| eTSY Award (eTourism Summit)[73] | Eagles Surprise and Delight | Best Executed Strategy | Winner |
| 2018 PRSA Pepperpot Awards[74] | Instagram Exchange | Social media | Ladle |
| 2018 PRSA Pepperpot Awards[74] | We Got You: Philly | Multicultural marketing | Pepperpot |
| Travel and Tourism Research Association (TTRA) Conference[75] | Lauren Hansen-Flaschen | Yesawich Award for Marketing Excellence | Winner |
| HSMAI: The 2018 Adrian Awards[76] | Behind the Eats: Philadelphia | Multimedia Series | Bronze |
| HSMAI: The 2018 Adrian Awards[76] | From Viewer To Doer: Facebook Videos Inspiring Travel (Flavors of Philly series) | Facebook Mobile Video | Silver |
| HSMAI: The 2018 Adrian Awards[76] | We Got You: Inspiring Black Travelers To Visit Philly | Multicultural Marketing | Silver |
| HSMAI: The 2018 Adrian Awards[76] | VISIT PHILADELPHIA Online Media Center | Online Press Room | Silver |
| HSMAI: The 2018 Adrian Awards[76] | Redesigned & Reimagined Visitphilly.com | Website | Gold |
| HSMAI: The 2018 Adrian Awards[76] | Retargeting Marketing | Geotargeted Campaign | Gold |
| Hermes Creative Awards 2019[76] | Philly Heaven in a Box | Social Media: Consumer Engagement | Platinum |
| Hermes Creative Awards 2019[76] | 2019 Instagram Calendar | Marketing Collateral Branding: Calendar | Gold |
| Hermes Creative Awards 2019[76] | American Way Advertorial | Writing: Advertorial | Gold |
| PR Daily’s Video & Visual Awards 2018[76] | Flavors of Philly | Low-budget Video | Winner |
| AIVA Communicator Awards[76] | Visitphilly.com | Website Redesign (General); Travel / Tourism Website; Website Visual Appeal & Aesthetic | Award of Excellence |
| Destiny Awards[77] | Combating a Shutdown | Special Projects | Winner |
| Destiny Awards[77] | Retarget Marketing Campaign: Year 1 | Branding and Integrated Marketing Campaign: Destination Marketing Budget More Than $10 Million | Winner |
| PR Daily’s Media Relations Awards[78] | Ringing the Bell for Tourism: Visit Philadelphia’s response during the Government Shutdown, Visit Philadelphia | Crisis or Reputation Management Campaign | Winner |
| The Philadelphia Inquirer’s Diversity & Inclusion Awards[79] | Visit Philadelphia | Outstanding Association Award | Winner |
| HSMAI: The 2019 Adrian Awards[37] | Combating A Shutdown | Community Service/Social Responsibility | Silver |
| HSMAI: The 2019 Adrian Awards[37] | Philadelphia Pioneers On The Road To Stonewall | LGBT | Gold |
| PR Daily’s Video & Visual Awards 2019[80] | As Philadelphian as Cheesesteaks and Gritty | Influencer Video | Winner |
| Global Traveler’s Leisure Lifestyle Awards[81] | Philadelphia/General | Best Domestic Historical Attractions | Winner |
Controversies and disputes
[edit]Embezzlement scandal
[edit]Joyce Levitt, who worked for Visit Philadelphia from 2003 to 2012 and served as CFO for seven years, embezzled $210,000 from the organization between September 2005 and the discovery of the fraud in 2012.[82][83] Visit Philadelphia did not report the misconduct to authorities, instead allowing Levitt to quietly resign and pay full restitution.[82][83] In 2014, following media reports, the Philadelphia District Attorney conducted a grand jury investigation leading to the prosecution of Levitt. In May 2016, in a plea agreement with prosecutors, Levitt pleaded guilty to theft, receiving stolen property, and fraud, and was sentenced to three years' probation and community service; she also forfeited her accounting license.[82]
Consolidation attempt
[edit]In 2014, the Philadelphia City Controller's office issued a report urging the consolidation of Visit Philadelphia and the Philadelphia Convention and Visitors Bureau. The report found that the agencies had occasionally clashed, had competing slogans, and did not adequately coordinate efforts, and concluded that merging the two agencies could save $1 million in administrative costs annually.[84] The report found that from 1993 to 2013, "the annual number of overnight leisure travelers to Philadelphia increased by 84 percent" and Visit Philadelphia was credited for about two-thirds of that increase. The report contrasted this to business travel (the responsibility of PHLCVB), which was "essentially flat since 1997." The report, found, however, that PHLCVB had a better return on investment ("$74 for each tax dollar spent as opposed to $69 per tax dollar spent by Visit Philadelphia") because business travelers tend to spend more than tourists.[84]
References
[edit]- ^ Strauss, Robert (March 16, 2016). "In Philadelphia, George Washington Slept Here — and Here". The New York Times. Retrieved March 28, 2016.
- ^ "1998 Act 174". The official website for the Pennsylvania General Assembly. Retrieved October 15, 2020.
- ^ "About Visit Philadelphia". Visit Philadelphia. Retrieved October 19, 2020.
- ^ a b Tourism, in Encyclopedia of Greater Philadelphia (Mid-Atlantic Regional Center for the Humanities, Rutgers-Camden).
- ^ Wink, Christopher (January 13, 2010). "Greater Philadelphia Tourism Marketing Corp. launches brand new VisitPhilly.com". Technical.ly Philly. Retrieved November 2, 2020.
- ^ Jones, Ayana (November 11, 2013). "Philadelphia's marketing corporation changes name". The Philadelphia Tribune. Retrieved November 2, 2020.
- ^ Reyes, Juliana (November 12, 2013). "Philly's tourism agency changes its name to Visit Philadelphia". Technical.ly Philly. Retrieved November 2, 2020.
- ^ "Philadelphia's Tourism Marketing Organization Gets New Name". November 11, 2013. Retrieved November 2, 2020.
- ^ "About Visit Philadelphia". Visit Philadelphia. Retrieved November 2, 2020.
- ^ a b Fact Sheet: VISIT PHILADELPHIA's 20-Year Timeline (1996-2016): Twenty Years of Greater Philadelphia's Tourism Marketing Corporation, Visit Philadelphia September 12, 2016.
- ^ Richardson Dilworth, "The City that Loves you Back" in Encyclopedia of Greater Philadelphia (Mid-Atlantic Regional Center for the Humanities, Rutgers-Camden).
- ^ "Philadelphia, the Place that Loves You Back |". philadelphiaencyclopedia.org. Retrieved October 27, 2020.
- ^ a b c d e Siegel, B. (2011). The Power of Destination Marketing: "Pure Michigan" and Philadelphia "With Love" case studies [White paper]. Longwoods International. http://c526532.r32.cf0.rackcdn.com/The-Power-of-Destination-Marketing.pdf
- ^ a b Dribben, Melissa (July 14, 2011). "How Philadelphia welcomed gay and lesbian tourism". Philadelphia Inquirer.
- ^ Middleton, Josh (November 13, 2013). ""Get Your History Straight and Your Nightlife Gay" Campaign Turns 10 Today". Philly Mag.
- ^ ""Philly's More Fun When You Sleep Over"". PRSA. Retrieved November 2, 2020.
- ^ "Philly Celebs Don Pajamas to Attract Tourists". November 15, 2001. Retrieved November 2, 2020.
- ^ "Fact Sheet: VISIT PHILADELPHIA's 22-Year Timeline (1996-2018)". Visit Philadelphia. Retrieved November 24, 2020.
- ^ a b Elliott, Stuart (January 19, 2010). "Philadelphia Sends Valentines, 12 Months a Year (Published 2010)". The New York Times. ISSN 0362-4331. Retrieved November 24, 2020.
- ^ a b "The Art of Collaboration, Greater Philadelphia Tourism 2012: A Report to the Region" (PDF).
- ^ a b Parmley, Suzette (September 25, 2009). "Tourism campaign luring black travelers to Phila". www.inquirer.com. Retrieved November 24, 2020.
- ^ "Visit Philadelphia". globalphiladelphia.org. September 13, 2011. Retrieved November 24, 2020.
- ^ a b Correa, Jesenia De Moya (July 2019). "Visit Philadelphia aims to attract Latinos with its 'Filadelfia - You Gotta Feel It' campaign". www.inquirer.com. Retrieved December 1, 2020.
- ^ Murrell, David (July 3, 2019). "Puzzled by That Ad Comparing Philly to Barcelona? It's Not Such a Stretch, Says Tourism Head". Philadelphia Magazine.
- ^ bryantljes (November 7, 2019). "Visit Philadelphia wins awards for LGBTQ, Latinx campaigns". Philadelphia Gay News. Retrieved December 1, 2020.
- ^ Toussaint, Jensen (February 24, 2020). "Celebrating 30 years of growth and achievement in Philadelphia's Hispanic community". AL DÍA News. Retrieved December 1, 2020.
- ^ a b bryantljes (November 7, 2019). "Visit Philadelphia wins awards for LGBTQ, Latinx campaigns". Philadelphia Gay News. Retrieved December 21, 2020.
- ^ bryantljes (July 3, 2019). "Philly Pride dominates NYC's Penn Station". Philadelphia Gay News. Retrieved December 21, 2020.
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