Vida e Caffè
 | |
 A Vida e Caffè at Cape Town International Airport | |
| Owner | Vida e Caffè Holdings (Pty) Ltd |
|---|---|
| Country | South Africa |
| Markets | South Africa, Ghana, Mauritius, Zambia, Kenya |
| Website | www |
Vida e Caffè (Brazilian Portuguese: [ˈvidɐ i kaˈfɛ], Italian: [ˈviːda e kkafˈfɛ]; stylized in all small caps) is a privately-owned coffee shop franchise and supplier of beverage products in South Africa.[1] The name vida e caffè mixes Portuguese for 'life and' with Italian for 'and coffee'.
History and locations
[edit]Vida e Caffè opened their first shop on Kloof Street, Cape Town, in October 2001.
As of May 2020,[update] they own 350 stores; 330 throughout South Africa and 20 on the rest of the African continent,[2] including over 100 stores in the Western Cape Province, 100 in Gauteng, 20 in KwaZulu-Natal, 13 in Ghana, four in Mauritius and two in Zambia.[citation needed] A number of the stores are micro-operations located within business office spaces to cater office workers.[3] The presence of the company, its market share, and relatively low franchise costs have been noted as a reason why the American multinational coffee company Starbucks has had limited success in expanding in South Africa.[4][5] The company has a partnership with the South African branch of Shell to sell coffee at its petrol stations across the country.[6]
References
[edit]- ^ "vida e caffè apologises over Independent Media poster". www.iol.co.za. 2019-11-18. Retrieved 2021-03-20.
- ^ Between 10and5 (2020-05-07). "vida e caffè Shortlists 10 Illustrators for New Sustainable Takeaway Coffee Cups Limited Edition Designs". Between 10 and 5. Retrieved 2021-03-20.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Vida e Caffè caters to demand for high street brands in corporate HQ". www.bizcommunity.com. Retrieved 2019-08-28.
- ^ "Starbucks is struggling in South Africa - here's why". BusinessInsider. Retrieved 2019-08-28.
- ^ "Battle of the brew: The South African Coffee War". The South African. 2019-03-26. Retrieved 2019-08-28.
- ^ "Vida e Caffé and Shell open their 100th store in SA". Media Update. Retrieved 2019-08-28.