Vernacular culture

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Vernacular culture is the cultural forms made and organised by ordinary, often indigenous people, as distinct from the high culture of an elite.^[1] One feature of vernacular culture is that it is informal.^[2] Such culture is generally engaged in on a non-profit and voluntary basis, and is almost never funded by the state.

The term is used in the modern study of geography and cultural studies. It generally implies a cultural form that differs markedly from a deeply rooted folk culture, and also from tightly organised subcultures and religious cultures. In cultural and communication studies, vernacular rhetoric is the discursive aspect of vernacular culture, referring to "mundane, bottom-up, and informal discursive expressions that challenge and criticize the institutional".^[3]

Examples

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the making and shaping of personal gardens, market garden allotments
amateur photography, family albums
scrapbooking
the making and showing of home movies
self-organising creative circles, such as for knitting, sewing, quilting, storytelling, photography, dance, and painting
amateur dramatics and youth dance groups
local history and historical re-enactment groups
book reading and discussion circles
local horticultural produce and pet shows
inventors groups, and leagues of amateur robot builders
amateur beauty pageants
local food networks and "annual dinners"
informal investment clubs, which meet regularly in a social setting to jointly decide which stocks and investment vehicles to invest their money in
fetes, parades, seasonal and traditional celebrations
children's street culture
parent-organised informal child sports and gym teams
roadside shrines to traffic victims, and small self-made shrines at gravesites
some forms of weblog, internet culture,^[4] or participatory media.^[3]

One could also include the design of home-made vernacular signage and notices

Some of these activities, such as gardens, family albums, and grave memorials, will be organized on a family basis. Larger activities are usually organized through informal variations of the British committee system, consisting of a chairman, secretary, treasurer, agenda, minutes, and an annual meeting with elections based on a quorum.

References

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^ Douillet, Catherine (Summer 2008). "Constructing Vernacular Culture in the Trans-Caribbean (review)". Anthropological Quarterly. 81 (3): 741–746. doi:10.1353/anq.0.0025. S2CID 145537583. Retrieved 30 August 2013.
^ Chen, Lee Ban. "Vernacular Education System and the Left (Part 1)". Critical Thinking Circle. Retrieved 30 August 2013.
^ ^a ^b Marciano, Avi (2019). "Vernacular Politics in New Participatory Media: Discursive Linkage Between Biometrics and the Holocaust in Israel". International Journal of Communication. 13: 277–296.
^ Robert Glenn Howard (2011). Digital Jesus : the making of a new Christian fundamenatlist community on the Internet. New York University Press. ISBN 9780814773109. OCLC 706029743.

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Examples

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References