Verna Natural Mineral Water
 | |
| Country | Ghana |
|---|---|
| Introduced | 2014 |
| pH | 7.0 - 7.5 |
| Calcium (Ca) | 1.4 |
| Chloride (Cl) | 4.0 |
| Magnesium (Mg) | 0.9 |
| Potassium (K) | 0.3 |
| Website | Verna Mineral Water |
| All concentrations in milligrams per liter (mg/L); pH without units | |
Verna Natural Mineral Water is a brand of bottled water from the Twellium Industrial Company, produced and marketed primarily in Ghana,[1] and considered by reviewers to be among the top selling bottled water brands in Ghana.[2][3][4]
Production and distribution
[edit]Verna Natural Mineral Water is produced from protected underground water and bottled by the Twellium Industrial Company headquartered in Medie Kotoku in the Eastern Region of Ghana. [3] While marketing is focused on Ghana, Verna Natural Mineral Water is also sold in Burkina Faso and Togo.
Rebranding
[edit]Verna Natural Mineral Water appeared on the market in 2014. In 2017, Verna Natural Mineral Water underwent a rebranding exercise in line with market trends; focusing on its style and appeal to the younger generation. The plastic bottle containers now involved the display of blue and pink colors on its paper labeling, a pronounced logo for the product, and a yoghurt-pink colored cap. The rebranding of Verna Natural Mineral Water also reflected a logo of the "Changing Lives" social action project associated with the brand.[5][6] In June 2019, Verna Natural Mineral Water won the product of the year award in at the third edition of Ghana Manufacturing Awards.[7]
Changing lives
[edit]Verna Natural Mineral Water offers a poverty intervention program dubbed Changing Lives, as part of its corporate social responsibility to support the underprivileged and vulnerable members of society.[5] Changing Lives is organised around a television series made up of different episodes, where each episode tells a different story of a successful intervention project the company has carried out. Beneficiaries of Changing Lives have included autistic patients who have received mentorship support from role models to enable them build a career.[5][8]
In 2017, Changing Lives was extended to Kumasi in the Ashanti Region of Ghana. At its lunch, Otumfuo Osei Tutu II endorsed and extended his support for the initiative.[9][10]
References
[edit]- ^ "Afi Antonio Foundation champions maiden Autism Talent Show". www.myjoyonline.com. Retrieved 2019-02-17.
- ^ "The Top 10 bottled water brands in Ghana". Ghana Talks Business. 2019-02-14. Retrieved 2019-02-19.
- ^ a b "Featured: 10 Bottle water brands in Ghana". 2019-02-16. Retrieved 2019-02-19.
- ^ Lamptey, Edwin (2019-02-14). "Top 10 bottled water brands in Ghana". yen.com.gh. Retrieved 2019-02-19.
- ^ a b c "Verna mineral water rebrands to reflect premium quality". www.myjoyonline.com. 2017-11-21. Retrieved 2019-02-24.
- ^ Asiedu, Leticia Ohene. "Twellium Industrial Company Limited rebrands Verna Mineral Water". kasapafmonline.com. Retrieved 2019-02-24.
- ^ "Verna mineral water wins product of the year at the 3rd edition of Ghana Manufacturing Awards". www.ghanaweb.com. 3 June 2019. Retrieved 2019-08-05.
- ^ "Rebranded Verna Mineral Water to support children with Autism". Graphic Online. 2017-11-22. Retrieved 2019-02-24.
- ^ "Otumfuo Osei Tutu shows support for Verna Changing Lives at Kumasi launch". www.pulse.com.gh. 2017-05-26. Retrieved 2019-02-24.
- ^ "Otumfuo Endorses Verna Changing Lives". ZionFelix.com. 2017-05-24. Retrieved 2019-02-24.