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Hi. I've reverted your edits to Arnold Worldwide, I should have mentioned when I blocked ArnWorldPR (talk · contribs) that the username wasn't the only problem. Information in our articles should be backed up by "reliable sources" - like newspapers and magazines - and they must be cited. AW's website can be used as a reference for some things, but a list of where there are offices is not the first thing that I, as a reader of an encyclopedia, want to know about a company, and makes it look like an advert. I can give you more advice about how to write a better article if you like - a good start would be to use the list of external links as references. (I'm just about to move them to the talk page though as they are a linkfarm.) Please reply below or drop a note on my talk page if you need a hand. Thanks SmartSE (talk) 17:23, 9 February 2011 (UTC)[reply]

Hi. Thank you very much for your feedback. I am new to Wikipedia, so all of this is very helpful. Arnold Worldwide's current page on Wikipedia is very outdated. My goal with updating this page is to provide an accurate and robust entry about the agency. I completely understand that a list of AW's locations may not be interesting to many readers, but readers who are interested specifically in advertising agencies will likely want to know about locations, key staff and the number of employees. AW's Wikipedia page is not meant to serve as an advertisement for the agency, however, we would like the page to be a source of valuable, accurate information.
When I update AW's page, I'll start with the references so editors can see the references behind my changes.
Would you be able to take a look at some of the notes that I've gathered about AW? I would love to hear your opinion about possible revisions.
Thanks Vacassel (talk) 17:51, 9 February 2011 (UTC) [reply]
Hello, Vacassel. You have new messages at Vacassel's talk page.
You can remove this notice at any time by removing the {{Talkback}} or {{Tb}} template.
(edit conflict)Yea sure, I should be able to look over things. It might be best if you work in a sandbox first rather than the live article. I've copied the current article to User:Vacassel/draft so you can work on it there from scratch and then once it is better we can move it to replace the current article. It is best if you try and use secondary sources like those on the talk page and from google news. You might have to sacrifice some up do date-ness, but it makes for a better article if it is based on what other people have said about the company. I'd probably get rid of the list of clients too and only mention them if discussing a campaign that has been noted as being particularly famous by independent sources. Good luck! (btw I'm "watching" this so can notice your replies, there's no need to use {{talkback}} - although well done for working it out.) SmartSE (talk) 18:09, 9 February 2011 (UTC)[reply]
Cool, thanks so much. I've been working on this quite a bit and I've included many reliable, secondary sources. I hope this is the best way for me to share with you. A few notes to share before you read it.
1) An advertising agency is defined by the clients that they represent. Listing clients allows readers to develop a picture of the agency, and the work that they have produced. Readers who are interested in AW's Wikipedia page will likely be interested in the clients that they represent. This entry includes notable AW clients. Clients that AW no longer represents have been removed. Sources have been provided.
2) The history has been updated, but is still based on the information in the original entry. Sources have been provided where necessary.
3) Notable work is a section that was added. This information is based on articles and books. Sources have been provided.
Please let me know your thoughts/concerns. Please let me know iff there is an easier way for me to communicate this information with you. Thanks again for your help, it is greatly appreciated.
Hey there, I'll have a look at this in detail later on today. SmartSE (talk) 16:30, 10 February 2011 (UTC)[reply]
Thanks so much! Vacassel (talk) 16:45, 10 February 2011 (UTC)[reply]
Ok, as you might have noticed I've had a look through the article. It's getting there but a few things: there's no mention in the emmy awards reference of them being given to Arnold, I'm still not sure about the client list, but I get your point that they are what makes a PR company and since they have secondary sources they are just about ok. It would be good if you could find the articles referred to in the current article and reference "Advertising Age Magazine ranked Arnold as the #19 US agency in 2005 with revenues of $114m. The April 30, 2007 issue of Advertising Age Magazine lists Arnold Worldwide as the 28th largest American agency with revenues of just under $90m in 2006." and add this to the history. It would be good if you can write more about the company if you can, rather than it's work, but I'm not sure if the references exist. It's certainly better than the current version though. SmartSE (talk) 22:08, 10 February 2011 (UTC)[reply]
Thanks for taking the time to look over this. I'm going to look into finding a better source for the Emmys and I've already found sourcing info for Ad Age's rankings that are in the current AW entry. Hopefully, I'll be able to start rebuilding AW's entry today. Is there anything I can do as far as providing a positive testimonial for all of your help? I would like to give you credit for all you've done, but I'm not too positive about Wiki manners. :) Please let me know! Vacassel (talk) 15:28, 11 February 2011 (UTC)[reply]
Arnold Worldwide
IndustryBusiness Services
Founded1946
HeadquartersBoston, Massachusetts (HQ)
Number of locations
15 offices in 12 countries
Area served
Worldwide
Key people
Andrew Benett (Global Chief Executive Officer and Global Chief Strategy Officer of Havas Worldwide)
Pete Favat (Chief Creative Officer, Arnold Worldwide)
Pam Hamlin (President, Arnold Boston)
Lynn Power (President Arnold NYC)
John Staffen (Chief Creative Officer, Arnold NYC)
Lisa Unsworth (Chief Creative Officer, Arnold NYC)
ProductsAdvertising & Marketing
Number of employees
1,200[1]
ParentHavas
Websitehttp://www.arnoldworldwide.com/

Arnold Worldwide is a global communications agency headquartered in Boston, Massachusetts. The agency operates as a global micro-network with 15 offices in 12 countries, including Amsterdam, Boston, Lisbon, London, Madrid, Melbourne, Mexico City, Milan, New York, Prague, São Paulo,[2] Shanghai, Sydney, Toronto and Washington DC.[3] The agency is part of Havas, a global advertising holding company based in France.[4]

History

[edit]

Arnold Rosoff founded Arnold Worldwide, formerly Arnold & Co. and Arnold Communications, in 1946. Mr. Rosoff continued to serve as Chairman until his retirement in 1986. Upon retirement, Mr. Rosoff sold the agency to his employees. Ed Eskandarian acquired the agency in 1990. In 1995, Ed Eskandarian, a well-known Bostonian and former partial-owner of the Boston Red Sox,[5] sold Arnold to Snyder Communications. Havas acquired Snyder Communications in 2000.[6]

Advertising Age ranked Arnold as the 19th largest American agency in 2005 with revenues of $114MM.[7] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90MM.[8]

After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[9] The agency hired Andrew Benett as Global CEO in February 2010[10] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[11] The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[12]

In 2010, Arnold opened an additional office in Amsterdam.[13] The agency also formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.[14]

Ed Eskandarian retired at the end of 2010.[15]

Notable clients

[edit]

Aetna,[16] Alberto-Culver (Nexxus, Noxzema and St Ives),[17] A.T. Cross,[18] Amtrak, Boiron, [19] Brown-Forman (Jack Daniel's Tennessee Whiskey and Southern Comfort), Carnival Cruise Lines, Certified Financial Planner Board of Standards, Inc.,[20] CVS/pharmacy,[21] Fidelity Investments, The Hershey Company, Huntington Bank,[22] Inter Rhône, Lee Jeans, McDonald’s, Mike’s Hard Lemonade,[23] National Journal,[24] New Balance,[25] Ocean Spray, Panasonic, Progressive, Sanofi-Aventis, Stonyfield Farm, Titleist, Tribe Mediterranean Foods, Inc., [26] truth, Tyson, Unilever, Vertex, Volvo [27]

Notable work

[edit]

truth

[edit]

Arnold Worldwide, along with Crispin Porter + Bogusky created work for truth, the largest and most successful youth smoking prevention campaign in the country, for a decade.[28] Notable television spots include “Body Bags”, “Singing Cowboy” and “Shards o’ Glass”. In 2009, a reader poll conducted by Adweek named truth the campaign of the decade. [29] Arnold’s work for truth has picked up two Emmy Awards. [30] [31]

Progressive

[edit]

Arnold Worldwide is the agency behind Progressive’s “Superstore” campaign featuring Flo. Flo has appeared in more than 50 TV spots since the campaign’s 2008 launch,[32] and has been featured in People Magazine, The New York Times and Time, among others. Entertainment Weekly's readers named Flo "Advertising's Greatest Icon" on February 6, 2011.[33]

Volkswagen

[edit]

Arnold Worldwide created the “Drivers wanted” campaign for Volkswagen of America with the slogan “On the road of life there are passengers and there are drivers. Drivers wanted.” The slogan is the most recognized in the American automotive industry. The campaign launched in 1995 and was the driving force behind Volkswagen’s ad campaigns for more than a decade.[34][35]

See also

[edit]
  • Havas, one of the leading global advertising holding companies based in France
[edit]

References

[edit]
  1. ^ Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
  2. ^ Penteado, Claudia and Laurel Wentz. Brazil Drawing in Ad Agencies from Around the Globe Ad Age, December 6, 2010.
  3. ^ Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
  4. ^ http://www.havas.com/havas-dyn/en/introduction-network.network.html
  5. ^ Healy, Beth. Minority Owner Selling Stake in Red Sox The Boston Globe,May 27, 2009.
  6. ^ Gianatasio, David. Ex-Ad Exec Arnold Rosoff Dies Adweek, November 20, 2009.
  7. ^ Ad Age Staff. 2006 Agency Report Ad Age
  8. ^ Ad Age Staff. 2007 Agency Report Ad Age
  9. ^ Gianatasio, David and O’Leary, Noreen. Panasonic Selects Arnold Adweek, December 29, 2009.
  10. ^ Parekh, Rupal. Arnold Names Euro's Benett as First Global CEO Advertising Age, February 17, 2010.
  11. ^ Parekh, Rupal. Arnold is Ad Age's 2010 Comeback Agency of the Year Advertising Age, January 24, 2010.
  12. ^ Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
  13. ^ http://bx.businessweek.com/dhl/arnold-worldwide-names-sean-thompson-managing-partner-global-executive-creative-director-for-team-volvo/5337047023360743794-0d1fce1353b9782b5f48fdd1fc69c250/ BusinessWeek.
  14. ^ Cassidy, Anne. Arnold Ties with Euro RSCG KLP to Boost 'Micro-Network' Brand Republic, September 30, 2010.
  15. ^ http://www.arn.com/culture/introducing-care-awards
  16. ^ McMains, Andrew. Arnold Lands Aetna’s Creative Biz Adweek, June 15, 2010.
  17. ^ Gianatasio, David. Alberto Culver Picks Arnold, Mullen Adweek, June 15, 2010.
  18. ^ Globe Staff. A.T. Cross Taps Arnold Worldwide The Boston Globe,” December 13, 2010.
  19. ^ McMains, Andrew. Arnold Wins Boiron Biz Adweek, April 12, 2010.
  20. ^ Aditham, Kiran. Arnold D.C. Picked to Handle CFP Board Business Agency Spy, August 17, 2010.
  21. ^ van der Pool, Lisa. Arnold Worldwide Wins CVS Account The Boston Business Journal,” May 21, 2010.
  22. ^ Globe Staff. Arnold Wins Huntington Bank Business The Boston Globe, March 16, 2010.
  23. ^ Mullman, Jeremy. Despite Strong Sales, Mike’s Hard Lemonade Moves Ad Business Ad Age, January 29, 2010.
  24. ^ http://www.prnewswire.com/news-releases/national-journal-names-arnold-worldwide-as-integrated-agency-of-record-96301729.html
  25. ^ van der Pool, Lisa. Arnold Wins New Balance Account The Boston Business Journal, June 8, 2010.
  26. ^ Morrison, Maureen. Arnold Becomes Agency of Record for Tribe Hummus Advertising Age, January 25, 2011.
  27. ^ http://www.arn.com/creative/client-list
  28. ^ ”http://www.rti.org/news.cfm?nav=448&objectid=6EE5EB64-4E7B-4ABA-89F24ECF39002D95”
  29. ^ http://www.adweek.com/aw/content_display/news/agency/e3i2be1f9566e4c124d365d1cfaeea2a7c5?pn=2
  30. ^ The Emmy Awards 2006
  31. ^ http://www.tobacco.org/news/208580.html
  32. ^ Elliot, Stuart. A Nomadic Insurance Pitchman, Luring New Consumers, New York Times, November 30, 2010.
  33. ^ Ward, Kate. Big Shill Final: And the Winner Is... The Progressive Girl! Entertainment Weekly, February 6, 2011.
  34. ^ http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1001220113
  35. ^ Kelly, Francis J. III, Barry Silverstein. The Breakaway Brand: How Great Brands Stand Out, Chapter 5

Category:Advertising agencies of the United States Category:Companies based in Boston -- עוד מישהו Od Mishehu 18:32, 3 November 2016 (UTC)[reply]

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