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1 Develothon Overview

8500 Kms, 40 days, 40 technical briefings, 31 cities, 11 states, 2 cars, 1 IBM Team. Develothon is Annual nationwide Developer Skill Marathon created by IBM developerWorks. A program aimed at helping the software professional and student community in India develop skills in emerging technologies of Cloud Computing and Web2.0 along with IBM Software Brands. The 40day back-to-back technical session along with developerWorks unique UnConference styled "tranformational learning" format ensured that IBM Software skills remained highly market valued.

Develothon, derived from 'developerWorks" and "Marathon" is IBM's unique skill coverage program to address IT Professional's IBM skill needs of India, covering 31 cities cross 11 states in 40 days delivering 42 Technical Briefings in 2 innova's with develooperWorks Team India travelling more than 8,500 kilometers on road. Flagged-off by IBM SWG Director Pradeep Nair on March 22nd, 2010 at Sahara Star Hotel criss-crossed India ennding back in Mumbai on April 30, 2010. Extending IBM software footprint to IBM customers, technical community and Academic Centre Of Excellence, Develothon successfully delivered 14 technical briefings for IT professionals in 13 cities as LIVE events along with 26 Academic Institutions for more streamlined tech adoption. IBM Certification Camp on IBM Software offered in 5 cities to ensure skill enablement lifecycle is successfully completed. Develothon also is a got-to-market vehicle for generating awareness on IBM's Smarter Planet Agenda with sessions taken back-to-back, travelling throughout India in 2 Innova Vans.

1.1 IBM developerWorks

Since 1999, IBM developerWorks (www.ibm.com/developerWorks) has been a top destination for IT professionals, providing the industry’s most comprehensive source for technical content, trial code, and forums. developerWorks helps you stay ahead of the latest trends in open standards so that you can develop skills, solve problems, and work collaboratively with peers. From the dot.com heydays of the late 90s through today's current economic climate, developerWorks has always provided top-tier technical resources on demand.

And with its most recent enhancements in the community-building arena, My developerWorks extends the value of its deep resource pool by fostering collaboration among its vast communities of technical professionals. By nurturing and driving key technical discussions among industry leaders, developerWorks communities spur innovation and further the goals of open standards development worldwide.

More than eight million developers in 195 countries use developerWorks, with language support in English, Chinese, Japanese, Russian, Korean, Vietnamese, Brazilian Portuguese, and Spanish.

1.2 UnConference

Styled in the very successful and novel audience driven unconference style, the IBM Develothon brought about active transformational learning thru 14 Unconferences. 75 Speakers now forming 'Elite Talent pool' delivered sessions, as per audience's choice. A truly 'by the developer, for the developer and to the developer' democratic style of skill enablement; top 5-7speakers presentation abstract were voted LIVE by audience for session delivery, which by end-of-day again got voted for TOP Speaker Trophy and certificate. Develothon identified 75+ Speakers from Customers, SI, & Academia for nurturing as exclusive coterie of evangelists, influencers and IBM Ambassadors. To-date they have formed the best evangelists within IBM's vibrant My developerWorks Community.

1.3 Emerging Technology & Agenda

Develothon deivered half-day sessions. Aligned to IBM Software as skill-building exercise and themed under Smarter Planet Iniative, Develothon ensured the India's Tier 2/Tier 3 city audience were synced with emerging technology sessions of Cloud Computing and Web2.0, to ensure their skill are market valued. Metro Citiesm which already have IBM Footprint had agenda that tied 5 primary brand pillars of software ; Rational, Information Management, WebSphere, Lotus and Tivoli to IBM's Smarter Planet Theme of Dynamic Infrastructure, Smart Work, New Intelligence and Smarter Products based based on local georgraphic needs.

Related assets were also aligned and published on developerWorks India group on My developerWorks to ensure Develothon Live coverage/feeds were integrated to community platform for nurturing, but the 'skill story' continued throughout.

2. Skill Marathon

The developerWorks team (along with the IBM Academic Initiative team) comprising of Pradeep Nair, Anil Menon, Himanshu Goyal, Kunal Dureja, Bharati Muthu, Dhirender Nirwani, Apra Sahney, Prasanna K Paramasivam, Saravanan Sekar, Mayank Jha, Paramantapa Dasgupta and Mohammad M Shiddique, conducted the program in a relay format with each set of team members passing the baton on to another set of team members during the trip thus ensuring continuity across the complete 40 days of the journey.

2 Innova's with IBM Smarter Planet Branding along with My developerWorks messaging were used through-out with interesting social media activity in developerWorks India group site like "Cars & Clicks" ensured the themes were given appropriate 'recall messaging' agenda.

A collaboration with Shroff Publishers (the re-printers of IBM Redbooks and distributors of IBM Press books) ensured that they travelled the complete route, to set up and man a stall at each of the events displaying the Redbooks and IBM Press books. Develothon ensured there was optimum balance between offline and online engagements, making IBM Software highly accessible and 'personalised'.

3. Roadmap

< attach MAP >

Date Audience Venue March 22, 2010 Briefing for IT professionals Sahara Star, Mumbai March 22, 2010 Briefing @ Academia Sinhgad Insititute of Technology, Lonavala March 23, 2010 Briefing for IT professionals O Hotel, Pune March 23, 2010 Briefing @ Academia Vishwakarma Institute of Technology, Pune March 25, 2010 Briefing @ Academia Gogte Institute of Technology, Belgaum March 26, 2010 Briefing for IT professionals Hotel Fidalgo, Goa March 27, 2010 Briefing @ Academia BV Bhoomaraddi College of Engg. & Technology, Hubli March 29, 2010 Briefing @ Academia NMAM Institute of Technology, Mangalore March 30, 2010 Briefing for IT professionals Hotel Royal Orchid, Bangalore March 30, 2010 Briefing @ Academia MS Ramaiah Institute of Technology, Bangalore March 31, 2010 Briefing @ Academia National Institute of Engineering, Mysore April 1, 2010 Briefing @ Academia Dayanand Sagar College of Engineering, Bangalore April 5, 2010 Briefing for IT professionals Le Meridian, Chennai April 5, 2010 Briefing @ Academia RMK Engineering College, Chennai April 6, 2010 Briefing @ Academia Sri Venkateswera College, Chitoor April 6, 2010 Briefing @ Academia Sri Vidyaniketan Engineering College, Tirupati April 7, 2010 Briefing @ Academia Vignan University, Guntur April 8, 2010 Briefing @ Academia KL University, Vijayawada April 9, 2010 Briefing for IT professionals Fortune Select Manohar, Hyderabad April 9, 2010 Briefing @ Academia Padmasri BV Raju Institute of Technology, Hyderabad April 12, 2010 Briefing for IT professionals The Pride Hotel, Nagpur April 14, 2010 Briefing for IT professionals Lemon Tree Hotel, Indore April 14, 2010 Briefing @ Academia Chameli Devi institute of Technology & Mgmt, Indore April 15, 2010 Briefing @ Academia Sagar Institute Of Research and Technology, Bhopal April 16, 2010 Briefing @ Academia Bundelkhand Institute of Engg and Technology, Jhansi April 16, 2010 Briefing @ Academia Indian Institute of Information Tech. & Mgmt., Gwalior April 17, 2010 Briefing @ Academia BMAS Engineering College, Agra April 19, 2010 Briefing for IT professionals ITC Sheraton, Delhi April 19, 2010 Briefing @ Academia JSS Academy of Technical Education, Noida April 20, 2010 Briefing for IT professionals Fortune Select Global, Gurgaon April 21, 2010 Briefing @ Academia SKIT, Jaipur April 22, 2010 Briefing for IT professionals KK Royal, Jaipur April 22, 2010 Briefing @ Academia Banasthali Vidyapith, Banasthali April 23, 2010 Briefing @ Academia Geetanjali Institute of Technical Studies, Udaipur April 24, 2010 Briefing @ Academia Pandit Deendayal Petroleum University, Gandhinagar April 26, 2010 Briefing for IT professionals The Grand Bhagwati, Ahmedabad April 26, 2010 Briefing @ Academia S V Institute of Computer Studies, Kadi April 27, 2010 Briefing for IT professionals The Gateway Hotel, Vadodara April 27, 2010 Briefing @ Academia Dharamsingh Desai University, Vadodra April 30, 2010 Briefing for IT professionals Sahara Star, Mumbai

4. Factsheet

910 companies attended Develothon from 1273 Unique companies that confirmed thru ePartcipation. More than 1577 companies across India showed interest. 86% Attendees are interested in IBM Software Certification 83% voted for developerWorks Un-conference as a Very Good way of learning 93% voted "IBM Software & Skills for Smarter Planet" as the best Session reiterating the value-points of selected agenda

5 References 5.1 Develothon 2010 In The News

IBM Develothon 2010 kicks off in Mumbai CIOL URL: http://www.ciol.com/Developer/Developer/News-Reports/IBM-Develothon-2010-kicks-off-in-Mumbai/133485/0/

Java, Open Source, SOA & WS* on Top of Indian Developer's Radar DeveloperMarch.com URL: http://www.developermarch.com/Java/exclusives/java-open-source-soa--ws-on-top-of-indian-developers-radar.html

IBM launches centre of excellence URL: http://www.deccanherald.com/content/60171/ibm-launches-centre-excellence.html

IBM opens ‘Center of Excellence' in Belgaum The Hindu URL: http://www.thehindu.com/2010/03/26/stories/2010032656100300.htm

IBM roadshow at Vignan today The Hindu URL: http://www.thehindu.com/2010/04/07/stories/2010040751190200.htm

'Develothon 2010' - A Roadshow for Developer Community Organized by IBM Technologies on 8th April 2010 KL University website URL: http://www.kluniversity.in/view.aspx?id=2033

IBM announces ‘Develothon 2010’ Chameli Devi Institute of Technology & Management Website URL: http://www.citm.edu.in/pdf/dev.pdf

IBM announces 'Develothon 2010' Yahoo! News URL: http://in.news.yahoo.com/241/20100322/1274/ttc-ibm-announces-develothon2010.html

IBM announces 'Develothon 2010' Indian Express Online URL: http://www.indianexpress.com/news/IBM-announces--Develothon-2010-/594086/ IBM announces 'Develothon 2010' Financial Express URL: http://www.financialexpress.com/news/ibm-announces-develothon-2010/594086/

IBM to Mark Develothon 2010 Stockwatch.in URL: http://www.stockwatch.in/ibm-mark-develothon-2010-25077

IBM Announces Develothon 2010 Techie Buzz URL: http://techie-buzz.com/india-tech/ibm-announces-develothon-2010.html

IBM Develothon 2010 kicks off in Mumbai Nwoos.in URL: http://www.nwoos.in/ibm-develothon-2010-kicks-off-in-mumbai-75538.html

IBM Announces 'Develothon 2010', Organizes 27-City Road Show IT News Online URL: http://www.itnewsonline.com/news/IBM-Announces-Develothon-2010,-Organizes-27-City-Road-Show/17220/8/1

IBM announces Develothon 2010 ChannelTimes URL: http://www.channeltimes.com/India/News/IBM_announces_Develothon_2010/551-110045-741.html

IBM announces 'Develothon 2010' ITVoir.com URL: http://itvoir.com/portal/Resources/Market-Watch/IBM-announces-Develothon-2010-.asp

IBM announces 'Develothon 2010' GadgetNext.com URL: http://gadgetnext.com/Portal/Resources/GadgetNext-News/IBM-announces-Develothon-2010-.asp

IBM Announces ‘Develothon 2010’ EFYTimes.com URL: http://www.efytimes.com/e1/fullnews.asp?edid=42733

IBM Announces \'Develothon 2010\', Organizes 27-City Road Show WBIR.com URL: http://sec.wbir.com/article/0chlbFV4Z15zK

IBM to conduct developer competition in India BusinessTechnology.in URL: http://businesstechnology.in/tools/news/2010/03/22/IBM-to-conduct-developer-competition-in-India.html

IBM's Develothon to cover 12 Indian cities C2C URL: http://www.c2clive.com/latestnewsdetail.php?id=217

IBM Develothon 2010 kicks off in Mumbai Silobreaker.com URL: http://www.silobreaker.com/ibm-develothon-2010-kicks-off-in-mumbai-5_2263318935300472853

5.2 Develothon Community Buzz -

Develothon Invites - https://www.ibm.com/developerworks/mydeveloperworks/activities/service/html/mainpage#activitypage,15AG092D667C4606ED0167397FAF5D000152

'developerWorks India' facebook page- http://www.facebook.com/home.php?#!/pages/developerWorks-India/262680496235?v=wall&ref=ts

Develothon Beat, Unconference Speaker Nominations, participatory Certificate at developerWorks India group on My developerWorks. 'developerWorks India' on My developerWorks - https://www.ibm.com/developerworks/mydeveloperworks/groups/service/html/communityview?communityUuid=96960515-2ea1-4391-8170-b0515d08e4da

Develothon Cars & Clicks Contest on facebook

Blogs - https://www.ibm.com/developerworks/mydeveloperworks/blogs/96960515-2ea1-4391-8170-b0515d08e4da/?lang=en http://www.hauntin.com/2010/04/ibm-develothon-2010-unconference-speech-by-me/ http://lizards.opensuse.org/2010/04/27/trophy-from-ibm-develothon-2010/

Develothon photographs - http://picasaweb.google.com/Develothon Develothon Youtube Videos - http://www.youtube.com/results?search_query=develothon&aq=f

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