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NARASIMHA, R. E. D. D. I. C. V. (2019). Public Relations and the Media. In Effective public relations and media strategy. essay, PHI LEARNING.[1]
This is a book that discussed the definition, classification, and function of media. It emphasizes media's application in marketing and public relations area in particular.
Quesenberry, K. A. (2021). A Foundation for Social Media Strategy . In Social Media Strategy: Marketing, advertising, and public relations in the consumer revolution (pp. 79–101). essay, Rowman & Littlefield.[2]
This book talks about many different concepts and corresponding cases in social media strategy.
Richardson, P. S., Choong, P., & Parker, M. (2016). Social Media Marketing Strategy: Theory and Research Propositions. Journal of Marketing Development & Competitiveness, 10(2).[3]
This journal analyzes the social network theory and structure that is embedded in the social media marketing.
