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About William Comet


Here are a few of the many testimonials for William Comet, Business Coach, Personal Coach, Counsellor, and award-winning journalist and broadcaster:

"I strongly recommended William as a life coach for both children and parents. As a business owner myself, I also know he is widely recommended as a career, business and health coach. He built up rapport with me and my daughter, aged 10, gently, warmly, professionally and quickly. He helped her identify some strengths and skills that she and I didn’t even know she had and provided strong evidence to support them. Through his work, my daughter quickly gained more self-confidence and pride in her school work and in herself, and even became more enthusiastic about homework – who knew that was possible! At the end of his first coaching session, her immediate comment to William was: “can you come tomorrow?”. William also taught me new ways to speak to my daughter to build up her confidence and motivation and also get rid of some of the arguments we often have about her having to do homework and being really committed to school if she wants to do well in life. She knows that William taught me some of these techniques and is happy about that because she has met him, likes him and gets a positive feeling from his work. We all know how challenging parent-child communications and relationships can be, particularly at the end of a school day when kids may be tired and hungry and yet homework and chores need doing. But William’s coaching helped cut through those challenges. He focuses on what kids and parents CAN do and is positive, without glossing over key issues that need tackling. At a recent fundraising auction for my daughter’s school, he donated 3 hours to help a parent who wanted life, child, parental, business or well-being coaching. Who will be the lucky winner? His coaching sure does work," says Vieri Wickes, Freelance Mobile Hair Stylist at Hair By Vieri, August 24, 2016.

"I cannot recommend William as a coach highly enough! William is a hugely inspirational & effective coach who is helping me grow my property business & my confidence.He is improving my deal making ability & helping me to achieve life/work balance. His sessions help me me get specific, real outcomes fast. He is brilliant! William helped me overcome my nervousness & hesitation about contacting an agent to make an offer. By the end of the call I had a clear plan of action which I carried out within minutes of our call & achieved the outcome I wanted. We identified life/work balance issues that I have & William has been fantastic & non judgemental whilst working through this & I feel I have made significant progress in this area. In addition he has helped me to prepare for a very important negotiation I have coming up & from a point of being very unsure & unconfident about how to handle this, William in just one session was able to talk me through what my goals are & what I can do to achieve them & I now feel totally able to carry this out effectively. He has given me self belief. I find it difficult to focus on personal stuff but William's coaching style is really helping me through this & I feel totally able to trust him& I like the fact that he doesn't tell me what to do but is helping me to find the solutions myself. I have had other coaches in the past but none have been able to help me as much in such a short time period. This man is exceptionally good at what he does," says Niki Breeze, Professional Property Investor at Noah's Ark Properties, July 20, 2016.

"I am recommending William Comet as a Coach. As a new mother it was an amazing, fun, challenging and busy time. I experienced all of this and more and also the more unexpected feelings of isolation and feeling lost. I needed help changing my mind set and soul searching in a positive way to achieve the goals I really wanted and needed to give me 'myself' back. William was amazing to work with, ultra professional and also has an excellent sense of humour! The coaching was structured, without giving you a feeling of confinement or limit and the information that William manages to draw is inspiring and positive. William helped me be clear on what I wanted and I honestly got it - word for word when going back over my notes! I cannot recommend him for Coaching enough," says Victoria Griffiths Administrative Assistant at Acacia Learning, April 2016.

"I thoroughly recommend William as a coach. I approached him out of the blue during a career crisis period of sorts, and I couldn't have asked for a better reception. Throughout our sessions, he was never judgmental or patronising, but provided a safe space for me to better understand my career needs and motivation for myself. I felt a real sense of care, attention and sincerity from him that went beyond what I could have hoped for," says Emily Scaysbrook, Hotel Partnerships Manager at Mr & Mrs Smith: Italy and Northern Europe, April 4, 2016.


"William gave me some informal coaching and he showed great perspicacity. He identified a negative thought pattern I was holding, and showed me how to break it with great effect," says Katinka Blackford Newman, Documentary film maker/Author. August 25, 2015.

“William Comet is a great coach who builds relationships extremely quickly based on openness & honesty," says Claire Cahill,Team Manager Nationwide Building Society. “I would have no hesitation in recommending Williams service and business to any personal or corporate client."

“William Comet is a great coach who creates a positive and encouraging atmosphere for each coaching session. He has a great way of getting out the best of each person and conveys a strong and positive energy. I can highly recommend him as a coach." Bianca Stephan, Key Customer Officer at DNV GL, Germany, August 31, 2014.

“I had been to many counselors prior to hiring William to work with me, but none were as effective as he was.William doesn't just listen to your problems, he finds ways to solve them." Shelly Long, English Teacher at International School of Myanmar.

About William Comet:

William Comet is a qualified Life and Business Coach, an experienced counsellor and an award-winning journalist, broadcaster, business writer and financial presenter, with experience of coaching, advising and interviewing captains of industry, heads of state, senior officers of the Bank of England and of leading financial regulators, NASDAQ-quoted technology companies and leaders, employees and members of organisations in all walks of life.

William presented programmes, produced them or wrote columns at organisations such as the BBC, Reuters Business TV and The Financial Times newspaper and its group of specilaist publications. He edited international business magazines, trained managing editors at some of the most successful business and technology magazines and worked as a financial adviser in the UK and in Switzerland for several years. Concurrently, he also ran his own corporate, financial services and technology PR firm for nearly ten years and was a PR executive for several UK government ministries and creative director of several public relations agencies.


Current interests:

  • Executive, Business and Personal Performance Coaching, which involves coaching CEOs, start-ups, teams, staff made redundant, staff on parental leave, people deadling with confidence issues, anxiety and depression;
  • Journalism and Broadcasting;
  • Counselling people with depression and anxiety;
  • Real estate investing and financial services;
  • The Alexander Technique;
  • Ergonomics, Modern Dance, Cricket, Tottenham Hotspur Football Club.

Current Work and Professional Study:

  • Mentoring the next generation of some of Britain's best qualified coaches as the founder of a community for coaches in North London, UK.
  • Coaching owners and directors of small and mid-sized start-up businesses.
  • He qualified as a Personal Performance Caoch Coach, his qualification recognised by the International Coaching Federation, in October 2014. He is soon to qualify as a corporate and executive coach (summer 2016).
  • A licensed user of DISC personality profiling technology, a powerful tool for maximum the performances of individuals and teams.

Coaching Achievementts:

  • With prior experience as a licensed mentor and life coach over a more than a decade, he has helped business owners, employees, managers, sales teams, parents, and people from all walks of life looking for new ways to learn, develop, grow and raise their performance. He also has a successful record in relationship coaching.
  • He has also coached children with anxiety-related problems such as "ticks", adults with stammers and clients generally with a range of problems, challenges and concerns.
  • He has coached hundreds of executives in business, include CEOs of leading organisations in various sectors Britain, North America and around the world.
  • He is also a trained counsellor.

He has studied at the following: The Coaching Academy (2012-2015) in the UK, becoming a qualifed life coach recognised by the International Coaching Federation. The Kairos Foundation/More To Life 2003-2008, and 2014, in the UK and the USA, becoming a licensed mentor. Landmark Education (2007- 2012) in Britain, Holland and the Middle East, becoming a Self Expression and Leadership Coach, graduating from numerous courses and programmes. The Institute of Financial Studies (2007-2008), being awarded the CeMap 1,2,3 qualifications with distinction. The Chartered Insurance Institute (1996), for the Financial Planning Certificate, with distinction.

Other professional training/exams/achievements: Passed in-house financial competency exams set by the Mortgage Times Network in 2007 on behalf of the Financial Services Authority (FSA). Appointed Representative of the Mortgage Times Network and an approved person with the FSA under his own trading style.

Awards: Business Writer of the Year, awarded by the Central Office of Information (1990). Sony Radio Award for Best Financial Programme of the year (1989).

Current media work: William also appears, by invitation, on national BBC and independent radio occasionally to talk about techniques for helping people with depression and anxiety, including those with post-traumatic stress disorder. He was interviewed by BBC Radio Five Live following the death of actor Robin Williams, for example, in 2014, and has been asked to comment on current and new techniques for treating people with depression.

Previous media work: William was a full-time journalist, broadcaster and public relations consultant from 1988-2005, appearing on BBC Television, BBC Radio, Sky Television, producing programmes for London Weekend Television and Reuters Business Television, and writing for and appearing in, always on a commissioned or retained basis, newspapers and publications such as the Financial Times, The Daily Mail, The Sun, Daily Mirror, Daily Express, New Scientist, Communications Week International and on countless radio stations around the world. He also had regular columns in specialist, industry-leading financial publications such as Moneyfacts, Business Moneyfacts and Mortgage Finance Gazette and in the technology sector he was commissioned to write regularly for Telecommunications International magazine, and many others. He has also written for publications such as The Times under a pseudonym, and has ghost written articles and written speeches for Government ministers and business leaders in the UK and overseas.

Previous PR Work: William had his own PR consultancy from 1997-2005, was creative director of another PR firm previously, and wrote news and features columns for the industry's leading publication, PR Week, for several years. His PR clients included The Bank of England, The Body Shop, The Department of Trade and industry, The Central Office of Information, The Independent on Sunday (launch campaign), The Foreign and Commonwealth Office, Hewell Packard, Robert Kiyosaki, Dolf de Roos and many other blue-chip clients.

His many testimonials include:

1. “Working with William has been really inspiring and engaging. His coaching style gets you to really think and feel your goals, commit to them and as a business we can see the positive effects," wrote Paresha Raj, Co-founder and Director at Luminaire Arts Ltd, on October 6, 2015.

2. “William is head and shoulders the best coach I have worked with. Having had a few coaches for different areas of my life, I saw first hand the difference between a good coach and a great coach. William no doubt is a great coach. Not only did I always feel 100% comfortable in our sessions, but I also enjoyed our sessions hugely looking forward to them each week, as I knew that I would uncover a hidden gem, which would be priceless for me going forward. Being a challenging client was not an issue for William at all. Having spent over a decade in Financial Services Industry as a trader and a Company Director I want results and want them quick, which William Delivered. I actually think he thrived off this, the way he challenged me with excellent probing questions and uncovered my inner self was nothing less than genius. Through William's sessions we managed to sort out (yes I do mean fully sort out) my work life balance, which was a huge issue for me. We managed to increase my motivation and confidence, which is even more testament to William as I already had these in abundance. We addressed several underlying beliefs I had, which were not conducive to me moving forward in the way I wanted. Most importantly though, having someone there to listen to every word you say, in a safe environment where you can be totally open and honest is amazing. In addition to that to have someone who clearly understands people and their needs and be able to bring out the best in you is a skill that only a few have. Not only is my personal life much better as a result of our sessions, also my work has improved, my health has improved and above all my outlook and mindset are now what I had always wished for. Having been confident before, I now feel unstoppable!!! Thank you so much William!!" This testimonial is from Alexander Tadj-Saadat, March 18, 2015, he was William's client in the UK.

3. Katinka Newman, Documentary film maker-- “ William gave me some informal coaching and he showed great perspicacity. He identified a negative thought pattern I was holding, and showed me how to break it with great effect." August 25, 2015, Katinka was William's client

4. “William Comet is a great coach who creates a positive and encouraging atmosphere for each coaching session. He has a great way of getting out the best of each person and conveys a strong and positive energy. He has helped me to keep on track with my goals and made each session a very enjoyable experience and I can highly recommend him as a coach." Bianca Stephan, Key Customer Officer at DNV GL, Germany. Bianca was William's client on Germany, August 31, 2014.

5. “I had been to many counselors prior to hiring William to work with me, but none were as effective as he was. I felt comfortable with him from the start, and was impressed at how much effort he put into helping me even during his free time. I received texts and emails from him periodically between sessions that let me know that he was 100% committed to helping me achieve self-confidence and happiness. We are still friends although I haven't had a formal session with him in almost a year. He is also open to feedback - if a strategy he's trying isn't helping, you can be honest with him. He appreciates and responds to your feedback. I highly recommend hiring him if you want to make some changes in your life, or if you feel like counseling isn't helping. William doesn't just listen to your problems, he finds ways to solve them." Shelly Long, English Teacher at International School of Myanmar.

6. “William provided me with some timeless advice and helped direct me to find the answers I already had in my subconscious. To say the least the coaching session I had with William served me very well in recent years; many thanks William." Nicolas Kalmus, December 19, 2013, Founder & Lead Designer, Leah Van Meyer Fine Jewellery | Director, Bands of Love | Fine Watch Consultant. Nicolas was William's client.

7. From Christine Chabanne, Principal at MCC Design “I had the pleasure of working with William as a coach I can highly recommend William for his integrity and the ability to challenge and question your goals. You will achieve with him." January 22, 2013. Christine was with another company when working with William at William Comet & Associates, Corporate and Executive Coaching, Leadership Training.

8. Claire Cahill,Team Manager Nationwide Building Society & Owner Accendo Coaching & Training “William is a great coach who builds relationships extremely quickly based on openness & honesty. He challenges to push through the difficult times which has had the biggest impact on me moving forward to achieve my goals. He helped me identify the physical symptoms of internal conflict & how I can use that in a positive way making sure that I think before I act to get the best resolution for all parties. He has been a catalyst to change and I would have no hesitation in recommending Williams service and business to any personal or corporate client." March 6, 2013, Claire was William's client.