User:WestportWiki/Journelle
Target market
[edit]Chambers described her target consumer as affluent in the 30-to-40 age range.[1]
History
[edit]As for branching out into e-commerce, the retailer relaunched Journelle.com in 2010.[1] “We did just under $1 million in [e-commerce] sales this year and we see it as one of our areas of growth,” she said. (2011)[1]
Investors
[edit]Chambers, who said she gets her financing from a team of retail consultants and private investors[1]
- ^ a b c d Monget, Karyn; Ianaccone, Thomas (9 December 2011). "Journelle Expands Franchise". 202 (121). United States: Women's Wear Daily: 10. ISSN 0149-5380. Retrieved 17 September 2012.
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