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Boost Mobile
[edit]Boost Mobile is a prepaid cell phone service provider in the United States, it recently was sold to Dish Network in order for T-Mobile US and Sprint Corporation to merge into one company. Boost Mobile runs under GSM (T-Mobile US 's) network due to an agreement between Dish Network and T-Mobile US. It will have access to T-Mobile US 's network for 7 years while Dish Wireless LLC builds their own 5G network.
| Company type | Subsidiary |
|---|---|
| Industry | Wireless telecommunications |
| Founded | June 23, 2001 |
| Founder | Peter Adderton |
| Headquarters | , |
Area served | United States |
Key people | John Swieringa (CEO and COO) Executive Vice President and Group President, Retail Wireless at Dish Network |
| Products | Smart phones, wireless service |
| Brands | Open Mobile |
| Parent | Dish Network |
| Website | www |
History
[edit]After founding Boost Mobile in Australia and New Zealand in 2000, Peter Adderton, Craig Cooper, and Kirt McMaster brought the Boost Mobile brand to the United States in 2001 as a joint venture with Nextel Communications. Using Nextel's iDEN network, Boost Mobile offered an unlimited push-to-talk service, marketed as only costing a dollar a day, at a time when cellphone plans offering unlimited talk were still rare. The service was initially exclusive to markets in areas of California and Nevada and was marketed towards urban minorities, often using urban slang in advertisements. Eventually, Nextel became the sole owner of Boost's United States operations in 2003. Nextel began to expand the brand elsewhere in the United States in late 2004.[citation needed]
Sprint Corporation acquired Nextel Communications in 2005, leaving Boost Mobile as a subsidiary of the merged company, Sprint Nextel Corporation. Boost Mobile still continued to use the previous Nextel iDEN infrastructure for its service, but in 2006, began to offer a new Unlimited by Boost Mobile service in select markets using Sprint's CDMA network, offering unlimited talk, text, and internet. While the plans resulted in significant growth for Boost Mobile, Boost did not begin shifting to CDMA entirely.[citation needed]
To compete with unlimited offerings from competitors in the wireless industry, Boost Mobile announced on January 15, 2009, that it would launch a Monthly Unlimited Plan.[1] The plan was accompanied by re-focusing the brand towards a broader demographic than before. The new unlimited plan resulted in a net gain of more than 674,000 customers in about three months.[2] Despite this lift, Nextel overall suffered a gross subscriber loss of 1.25 million contract subscriptions. The unexpected surge in popularity for the service caused significant strain on the Nextel iDEN network—as many customers reported long and sometimes week-long delays in receiving text messages. A Boost Mobile spokesman said that they did not anticipate the level of popularity for the new service and that efforts to improve the network had been implemented to help mitigate the problem.[3]
At the 2010 Consumer Electronics Show, Boost Mobile announced it would begin to offer a new unlimited plan using Sprint's CDMA network.[4] Sprint would also acquire fellow prepaid wireless provider Virgin Mobile USA in 2010—both Boost and Virgin Mobile would be re-organized into a new group within Sprint, encompassing the two brands and other no-contract phone services offered by the company.[5]
Boost Mobile's parent company decommissioned the iDEN network on June 30, 2013; most iDEN customers have been migrated to the Sprint CDMA network.
In January 2020, Sprint discontinued the Virgin Mobile USA brand and transferred its customers to Boost Mobile.[6]
On 1 April 2020, Sprint merged with T-Mobile US, which also announced plans to sell Boost Mobile to Dish Network.[7] The sale was completed on July 1. All new Boost Mobile customers will use the T-Mobile network, with the remaining Sprint customers to be moved to the T-Mobile network over time.[8]
Released phones
[edit]In June 2010, Boost Mobile launched the Motorola i1 smartphone, Boost's first iDEN-based push-to-talk Android phone,[9] and in April 2011, they announced the Samsung Galaxy Prevail, the company's first CDMA-based Android offering.[citation needed]
In July 2012, Boost Mobile released the BlackBerry Curve 9310,[10] and in March 2013, they released the HTC One SV and the ZTE-made Boost Force smartphone, the company's first device using Sprint's 4G LTE network.[citation needed] In June that year, Boost Mobile released the LG Optimus F7, the company's first device with a removable Universal Integrated Circuit Card (UICC) for LTE network authentication/access, a new form of Subscriber identity module (SIM card).[citation needed]
In December 2014, Boost Mobile released the Lumia 635, its first smartphone using Microsoft's Windows Phone mobile operating system,[citation needed] and in July 2015, they launched the NETGEAR Fuse along with no-contract Wi-Fi Hotspot plans, its first Mobile Wi-Fi Hotspot device.[citation needed]
Marketing
[edit]
The Boost Mobile brand was initially marketed to the teen and young adult demographics, heavily focused on action sports, lifestyle and urban music. Boost Mobile's past American advertising campaigns featured Fat Joe, Master Shake, Eve, Travis Barker, Kanye West, Travis Pastrana, Ludacris, Richard "Rip" Hamilton, Nick Cannon, and The Game and used the slang slogan "Where you at?"[citation needed] In late 2007, a Boost Mobile commercial with Young Jeezy, Jermaine Dupri, and Mickey Avalon was released. The "Where you at?" slogan referenced the walkie-talkie feature on all Boost Mobile phones and later evolved to highlight a social GPS application that was available on selected Boost Mobile phones.[citation needed] Boost have also used Indy Car driver Danica Patrick in a commercial. A 2005 episode of Adult Swim's Aqua Teen Hunger Force titled "Boost Mobile" was an early example of native advertising within a regular television series.
Boost Mobile has also produced some regional campaigns, including providing live paper shredders at bus stops in Chicago and Boston, where several times an hour sample contracts from competing wireless service providers would be shredded into confetti.[11]
On January 20, 2010, Boost Mobile's parent company Sprint Nextel managed to secure some of the 1985 Chicago Bears players (including Jim McMahon, Willie Gault, and Mike Singletary) to re-create the team's famous "Super Bowl Shuffle" rap song and music video as "The Boost Mobile Shuffle" during the first quarter of the Super Bowl XLIV.[12]
Boost Mobile debuted a television campaign in June 2012 to promote the HTC EVO Design 4G, its first smartphone using Sprint's 4G WiMAX network. The ads feature comedian Faizon Love as the "4Genie", a genie who magically appears where cellphone users seek low-cost 4G.[13]
See also
[edit]
External links
[edit]
Category:Telecommunications companies established in 2000 Category:Retail companies established in 2000 Category:Australian companies established in 2000 Category:American companies established in 2001 Category:Dish Network Category:Sprint Corporation Category:Mobile phone companies of Australia Category:Mobile phone companies of the United States Category:Mobile virtual network operators Category:Companies based in Sydney Category:Companies based in Irvine, California Category:Technology companies based in Greater Los Angeles Category:2001 establishments in California
References
[edit]- ^ "As More Wireless Consumers Are Adopting Flat-Rate Prepaid Plans, the Value of the New Boost Mobile Monthly Unlimited Plan Trumps MetroPCS and Cricket" (Press release). Boost Mobile. Marketwired. 2009-01-15. Retrieved 2010-07-26.
- ^ Silver, Sara (2009-05-05). "Sprint Posts Larger Loss". The Wall Street Journal. Retrieved 2010-07-26.
- ^ Ankeny, Jason (2009-05-04). "Boost Mobile to release text delay fix this week". FierceMobileContent. Archived from the original on 2009-08-14. Retrieved 2010-07-26.
- ^ Dolcourt, Jessica. "Boost Mobile offering monthly unlimited plans for CDMA phones". CNET. Retrieved 1 July 2012.
- ^ "Sprint Nextel prepares a push to win pay-as-you-go customers". Kansas City Business Journal. Retrieved 2012-07-01.
- ^ Hollister, Sean (January 8, 2020). "Sprint is killing off Virgin Mobile USA, and Virgin is getting the rights back". The Verge.
- ^ https://www.ocbj.com/news/2020/apr/01/boost-mobile-sale-dish-seen-soon-t-mobile-says/.
{{cite web}}: Missing or empty|title=(help) - ^ https://www.multichannel.com/news/dish-says-boost-mobile-deal-will-close-july-1.
{{cite web}}: Missing or empty|title=(help) - ^ Gray, Nick (2010-06-10). "Boost Mobile's Motorola i1 launching on June 20th". androidandme.com. Retrieved June 28, 2010.
- ^ "Boost Mobile takes BlackBerry Curve 9310 to the US, spices it up with $30 unlimited BBM, voice and text plan". Engadget. Retrieved 1 July 2012.
- ^ Nudd, Tim (2009-04-02). "AdFreak: Boost Mobile has bus-stop paper shredders". Adweek. Retrieved 2010-07-26.
- ^ Vranica, Suzanne (January 15, 2010). ""Super Bowl Shuffle" Reprised by 1985 Chicago Bears for Boost Mobile Ad". The Wall Street Journal. Archived from the original on March 22, 2010.
- ^ "Boost Mobile ad pimps WiMax 4G". CNET. Retrieved 1 July 2012.