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User:ToniEwton/World Hunger Relief

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Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nations World Food Programme (WFP) and other hunger relief agencies. More than 36,000 company and franchised KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants located in more than 110 countries participate in the World Hunger Relief.[1][2]



Overview

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Since the World Hunger Relief launched in 2007, more than one million of Yum! Brands' employees, franchisees and their families have volunteered more than nine million hours to aid hunger relief efforts in communities worldwide. The effort has raised $36 million for the WFP and other hunger relief organizations and is helping to provide approximately 160 million meals and helped to save the lives of about 4 million people in remote corners of the world, where hunger is the most prevalent.[3]


Partnerships

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Christina Aguilera, Global Spokesperson

Five-time Grammy Award winner Christina Aguilera is giving hunger a powerful voice by becoming the global spokesperson for World Hunger Relief. Aguilera will help raise awareness of the hunger issue this fall by appearing in a new public service announcement, advertising and posters made possible by KFC, Pizza Hut and Taco Bell. She will also get the message out by appearing on the World Hunger Relief web site, http://www.FromHungertoHope.com, and in other online hunger relief efforts.[4][5][6]


For more information on Christina Aguilera, please visit http://www.ChristinaAguilera.com.


World Food Programme

The United Nations World Food Programme (WFP) is the world’s largest humanitarian agency and the UN's frontline agency for hunger solutions. In 2009, WFP aims to feed 105 million people in 74 countries. Over the years, WFP has reached hundreds of millions of people in about 80 countries, using food assistance to meet emergency needs and support economic and social development.[7]

WFP is also the UN logistics lifeline, saving lives through fast, efficient and effective emergency response. At any given time, WFP has 30 ships at sea, 70 aircraft in the sky and 5,000 trucks on the ground, moving food and other assistance to where it is needed most.[8]

WFP has developed sophisticated early warning techniques to assess the need for food aid in emergencies and instances of chronic hunger, meaning that its assistance is targeted to the poorest and most malnourished people. Since it was founded in 1963, WFP has fed more than 1.4 billion of the world’s poorest people, and invested more than US$30 billion in development and emergency relief.[9]

When its help is no longer required, WFP hands over its projects to governments. Nearly 30 countries have taken over WFP programs in the past 10 years.[10]

WFP is funded completely by voluntary donations. WFP has nearly tripled its donations from emerging donors in the public and private sectors. In 2006, WFP received contributions from 97 governments and more than 80 private sector donors.[11]


For more information on the WFP, please visit http://www.wfp.org.


History

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At the Clinton Global Initiative last year, Yum! Brands pledged to do the following over the next few years: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the Company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.[12]

Yum! and its brands have been committed to fighting hunger for more than a decade by donating more than $46 million of prepared food annually to the underprivileged in the United States. Since the company went public in 1997, it has donated more than $500 million of its food to hunger relief agencies in the U.S.[13]


World Hunger Relief Results

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In the past two years, more than one million Yum! Brands' employees, franchisees and their families volunteered more than nine million hours to aid hunger relief efforts in communities worldwide. The effort has raised $36 million for the World Food Programme (WFP) and other hunger relief organizations and is helping to provide approximately 160 million meals and help to save the lives of about 4 million people in remote corners of the world, where hunger is the most prevalent.[14] Impact of 2008 Efforts:

Impact of 2007 Efforts:

Provided emergency assistance to:

  • Ethiopia: allowed the school feeding program to continue for one year, reaching 438,000 primary school age children
  • Bolivia: provided 100,000 people affected by floods with fortified meals for one month
  • Somalia: provided 685,000 people affected by civil conflict with fortified meals for one month
  • Pakistan: provided 132,000 people affected by floods with fortified meals for one month
  • Peru: provided 7,500 survivors of an earthquake with rice
  • Bangladesh: provided 209,000 victims of Cyclone Sidr with fortified meals for one month


Notes

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  1. ^ "About the Movement". fromhungertohope.com. Retrieved 2009-07-16.
  2. ^ "World Hunger Relief Campaign: WFP Representative in Bangladesh John Aylieff and Executive Director of Transcom Food Ltd. Akku Chowdhury inaugurated the month long programme today at KFC in Dhaka". wfp.org. 2008-10-14. Retrieved 2009-07-16.
  3. ^ "World Hunger Relief Overview". fromhungertohope.com. Retrieved 2009-07-16.
  4. ^ "ADDING MULTIMEDIA Christina Aguilera Lends Powerful Voice in Fight to End Hunger as Global Spokesperson for World Hunger Relief Effort this Fall". businesswire.com. 2009-07-15. Retrieved 2009-07-16.
  5. ^ "Aguilera to 'help world hunger'". news.bbc.co.uk. 2009-07-16. Retrieved 2009-07-16.
  6. ^ "About the Movement". fromhungertohope.com. Retrieved 2009-07-16.
  7. ^ "World Food Programme". fromhungertohope.com. Retrieved 2009-07-16.
  8. ^ "World Food Programme". fromhungertohope.com. Retrieved 2009-07-16.
  9. ^ "World Food Programme". fromhungertohope.com. Retrieved 2009-07-16.
  10. ^ "World Food Programme". fromhungertohope.com. Retrieved 2009-07-16.
  11. ^ "World Food Programme". fromhungertohope.com. Retrieved 2009-07-16.
  12. ^ "About the Movement". fromhungertohope.com. Retrieved 2009-07-16.
  13. ^ "About the Movement". fromhungertohope.com. Retrieved 2009-07-16.
  14. ^ "World Hunger Relief Results". fromhungertohope.com. Retrieved 2009-07-16.


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