User:Thissmileyface/The Fold London

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The Fold is a British womenswear fashion label, which products are available for purchase online via their website and their store in Chelsea, London. They create a wide range of formal clothing worn by a wide list of celebrities and designed to make women feel confident and happy in their own skin.

The company was founded in 2011 by Polly McMaster after she completed her MBA at the London Business School ^[1] The brand champions encourages workwear style with versatile pieces that are designed to be fuss-free and chic. ^[2]

Founder

McMaster came from a consulting and finance background. She obtained an MBA from the London Business School. McMaster said 'The Fold is about understanding the professional woman's needs and creating a contemporary, stylish wardrobe for her.' ^[3]

Famous customers

The Fold have dressed many inspiring female leaders including the Duchess of Cambridge and her sister, Pippa Middleton for the royal wedding, charity leaders, game-changers and founders across the globe. For the red carpet they have dressed Gillian Anderson, Helen Mirren, Joely Richardson, Holly Willoughby, Maisie Williams, Vicky McClure and Olivia Colman.

Press

They have been citied as one of the Top 5 workwear brands for autumn by Tatler ^[4] They are often listed in workwear recommendations articles fro publications such as Marie Claire^[5] and WHO WHAT WEAR^[6]

References

^ Mercuri, Taylor (April 2, 2019). "Female Game Changers of 2019". Thrive Global.{{cite web}}: CS1 maint: url-status (link)
^ "The cool new way to do women's workwear". February 5, 2019.{{cite web}}: CS1 maint: url-status (link)
^ "Celebrate the Best of British: It's not the multinational giants setting trends nowadays, but these stylish local labels from around the country". August 28, 2019.{{cite web}}: CS1 maint: url-status (link)
^ Spranklen, Annabelle (August 31, 2018). "Chic, smart and British: The 5 workwear brands to stock up on this autumn".{{cite web}}: CS1 maint: url-status (link)
^ Goldstone, Penny (August 21, 2019). "10 new shoe brands I'm excited about for autumn/winter". Marie Claire.{{cite web}}: CS1 maint: url-status (link)
^ Langedijk, Bonnie (November 20, 2018). "10 Pieces Later, You've Got a Perfect Business Capsule Wardrobe".{{cite web}}: CS1 maint: url-status (link)

[1] Mercuri, Taylor (April 2, 2019). "Female Game Changers of 2019". Thrive Global.{{cite web}}: CS1 maint: url-status (link)

[2] "The cool new way to do women's workwear". February 5, 2019.{{cite web}}: CS1 maint: url-status (link)

[3] "Celebrate the Best of British: It's not the multinational giants setting trends nowadays, but these stylish local labels from around the country". August 28, 2019.{{cite web}}: CS1 maint: url-status (link)

[4] Spranklen, Annabelle (August 31, 2018). "Chic, smart and British: The 5 workwear brands to stock up on this autumn".{{cite web}}: CS1 maint: url-status (link)

[5] Goldstone, Penny (August 21, 2019). "10 new shoe brands I'm excited about for autumn/winter". Marie Claire.{{cite web}}: CS1 maint: url-status (link)

[6] Langedijk, Bonnie (November 20, 2018). "10 Pieces Later, You've Got a Perfect Business Capsule Wardrobe".{{cite web}}: CS1 maint: url-status (link)

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