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Dana Strum
Dana Strum live with Vince Neil Band - Wacken Open Air 2018
Background information
Birth name	Dana Strumwasser
Born	(1957-12-13) December 13, 1957
Origin	Washington, DC, U.S.
Genres	Rock hard rock glam metal heavy metal
Instrument(s)	Bass, vocals
Years active	1970s–present
Website	slaughterusa.com danastrum.com

Dana Strum (born Dana Strumwasser on December 13, 1957) is an American musician, bassist, songwriter, and record producer whose career spans over 45 years. He is best known as a co-founder, bass player, and one of the two primary songwriters of the U.S.-based hard rock band Slaughter, an American Music Awards winner, which was formed in 1988. He first achieved fame as a member of an ex-Kiss guitarist act, Vinnie Vincent Invasion, along with his future Slaughter bandmate Mark Slaughter.

Strum, who was in Los Angeles, California at the time, developed a reputation for finding new talented musicians, claiming responsibility for introducing the legendary guitarist Randy Rhoads to Ozzy Osbourne, as well as bringing Jake E. Lee to the Prince of Darkness’s solo band following Rhoads’s tragic death.

Throughout his career, from the heavy heydays of mid-80s metal and hard rock in the early 90s to the present day, Dana Strum has worked with a number of artists and groups, playing bass, co-writing, and/or producing songs, such as The Beach Boys, Détente, Sweet Savage, Ace Frehley, Kik Tracee, Dennis Bono, Vince Neil, and Ozzy Osbourne, among others.

Early life

Strum, who has family roots in the exotic locales of Trinidad, British West Indies, was born in Washington, DC, and spent his childhood in Pasadena, California. His father was a renowned scientist, a pioneer in the field of neurobiology as well as a professor and researcher of psychiatry and neuroscience. His findings continue to be cited today paving the way for research and advances in the field. Strum’s mother was involved in creating cling-free nylon.

Dana Strum developed a love of rock music and began playing the bass guitar at the age of eight. Growing up in Los Angeles during his teenage years, he would play his old bass guitar along with Black Sabbath and Grand Funk Railroad records in his bedroom despite his parents’ disapproval. His first concert was a Black Sabbath/Captain Beyond gig in Hollywood, California.

Strum has been professionally playing bass and used to perform on the Los Angeles Club Circuit since the age of sixteen.

Music career

1976–1979: BadAxe

In the late 1970s, while still a high school student, Strum joined his first band BadAxe in Los Angeles, California. The other members of the group were David Carruth on guitar, Steve Ward on drums, and Stacy Moreland on vocals, who was later replaced with Bobby Gaudreau. Considered a progressive hard rock band, BadAxe used to perform on LA Circuit Scene along with future chart-toppers Van Halen and Quiet Riot. The quartet was getting a lot of attention appealing to people who clung to the sounds of bands like Black Sabbath and Deep Purple.

In early November 1976, BadAxe finished an album at Stronghold Studios with Dana Strum producing. Only a few copies were released as a test pressing by Earth Breeze Productions. Next year, the band recorded the single "Cry For Me" / "All You Can Stand" at Dalton Studios in Santa Monica, CA with Strum also co-producing. It was released on a private label Progrezzive Records.

Dana Strum left BadAxe in the summer of 1979 when Ozzy Osbourne came to catch him playing at the Starwood. After splitting with Black Sabbath, Osbourne was hoping to put a new band together. Strum was offered the chance to audition for him and become his new bass player. The young bassist later received credit for placing Randy Rhoads in Osbourne’s solo band.

1981–1983: Modern Design

In the early 1980s, Strum joined a group called Modern Design with Ron Mancuso on guitar, Louie Merlino on vocals, and Joey DePompeis on drums.According to Mancuso, in an interview that he gave in 2010, there had been a lot of interest in the band from well-known producers and engineers. Modern Design started working for Pasha Records, which at that time was releasing records for The Beach Boys and Vanilla Fudge among others. The band was very close to securing a record deal with several labels, but in the end, it didn’t work out.

In January 1983, while still a member of Modern Design, Strum held auditions for Ozzy Osbourne, who was looking for a guitar player to fill in after Randy Rhoads’s death in a plane crash in March 1982. As a result, Jake E. Lee, lead guitarist for the band Rough Cutt, got the gig at the last minute, taking the spot from George Lynch, the former guitar player for Xciter and The Boyz.

1983–1985: Danny Spanos

While working for Pasha Records, Modern Design, including Strum, Mancuso, DePompeis, and keyboardist Ross Bolton linked up with Danny Spanos, a former drummer best known for his gritty vocals, who was also recording with the studio at the time. The band opened for Cheap Trick in Kiel Opera House, St. Louis, MO in late November 1983. The show was recorded live for the RKO Radio Network. The album Looks Like Trouble was recorded and released in 1984. It was produced by Spenser Proffer with Dana Strum also contributing as a writer on the songs "Good Girl" and "Looks Like Trouble".

1985–1988: Vinnie Vincent Invasion

Strum joined Vinnie Vincent when the former Kiss guitarist reached out to him to be his partner in the creation of the Invasion. The two met at NAMM and the band’s foundation was laid. Robert Fleishman, the ex-Journey vocalist, was hired as lead singer. Over the next few months, Vincent, Fleishman, and Strum auditioned drummers until in October 1985, the Houston-born Bobby Rock crossed their paths and became a member of The Invasion on the spot. The band signed an eight album deal with Chrysalis Records.

After releasing their self-titled debut album in the fall of 1986, Fleischman left the group. Mark Slaughter was recruited when Strum was producing Sin at the studios in Burbank, California, and needed some background vocals. Sin never got traction, but Slaughter soon joined Strum in the Vinnie Vincent Invasion as the band’s new lead vocalist. The video “Boys Are Gonna Rock", directed by Jeff Stein, was produced featuring Mark Slaughter as the singer over Fleischman's vocal track. It was in heavy rotation on MTV. At that time, the band’s look was entirely over the top glam. Vinnie Vincent Invasion spent the next months on the road performing in concert venues all over North America, opening for Alice Cooper and Iron Maiden.

Dana played somewhat of a producer role to Vinnie as they tracked solos, since he offered excellent suggestions and direction along the way, and got great performances out of him. Dana was also an extraordinary engineer when it came to "punching in", which is kind of like doing live edits.

— Bobby Rock, on Strum's role while recording The Invasion's albums

All Systems Go, the Vinnie Vincent Invasion’s second LP for Chrysalis, was recorded at Cherokee Studios. While recording the band’s albums, Dana Strum would not only play bass but also play a key role as co-producer, arranger and engineer. Bobby Rock stated in a 2010 interview: “Dana played somewhat of a producer role to Vinnie as they tracked solos, since he offered excellent suggestions and direction along the way, and got great performances out of him. Dana was also an extraordinary engineer when it came to "punching in", which is kind of like doing live edits.”

All Systems Go, released in May 1988, was a bit more toned down than the debut album’s antics and moved to a more accessible hard rock sound. A headlining club tour followed, with a few theatres thrown in. The group's music video “That Time of Year” became an MTV hit. In mid-August the band put out "Love Kills", the title song for the movie A Nightmare on Elm Street 4: The Dream Master. The single was also released as a music video.

Only three months after releasing their second album, Vinnie Vincent Invasion played its final concert on August 26, 1988, in Anaheim, California. It was officially announced that Vinnie Vincent Invasion disbanded. In late 1988, in an interview with Circus magazine, Mark Slaughter claimed that the split was amicable. “When we first joined the Invasion, we were told that it would be a group situation, but it gradually changed to the point where we were all sidemen. Vinnie wants to be a guitar hero, we want to be a band,” Slaughter said.

1988–present: Slaughter

1988–1989: Formation

After departing Vinnie Vincent Invasion in late August 1988, Dana Strum and Mark Slaughter moved into a crowded L.A. apartment to plan their next move. Slaughter recalled, “We were all broke, so we got seven other striving musicians to move in with us to help pay the rent.” Speaking about his bandmate, Strum revealed that despite having similar modes of thought, they were "two distinctly different animals". But he thought that it all “gelled pretty well” and their distinct personalities worked to their advantage. "There's those that are daring and adventurous, and I for sure would be more for the daring and adventurous than for the tame and timid," Strum shared in a 1991 interview.

After landing a deal with Chrysalis Records, Strum and Slaughter began hammering out songs, many of the lyrics for which were written at 3 a.m. on the top of Domino's Pizza boxes. The two started assembling a new band by holding formal auditions in Los Angeles, California. They were looking for two other players who wanted to share their “one for all and all for one” attitude, that didn’t have a drinking or drug problem, and they had to be very “fan oriented”.

Guitarist Tim Kelly, originally from Philadelphia, Pennsylvania, came to them quite incidentally. Slaughter ran into Kelly at a barbecue party and once he and Strum heard him play, the guitar player was brought in as a new recruit. When the band was searching for drummers, Huston-based Blas Elias was invited to send a videotape. He came aboard after convincing the two to let him fly in and play live in Los Angeles. The band was finally put together in January 1989.

1989–1992: Breakthrough with Stick It To Ya

After forming the band, all four of them lived in a small apartment, and “worked with a drum machine and a four-track on the living room floor or the dining room table”. Soon, they entered the Record Plant to start working on demos. When asked about the experience in the studio, Blas Elias stated that there wasn’t any pressure and anyone there “intimidating” them as the band was self-produced. Attributing the light atmosphere during the recording session to Strum, he remarked, “Dana is really good in the studio. He knows how to bring out the best in people… He makes you feel very at ease, he jokes with you. Everything is very lighthearted. It's not like, 'Okay, you're on the grill.' "

Dana is really good in the studio. He knows how to bring out the best in people.

— Blas Elias, on working with Strum.

The band had a definite plan of what they wanted to achieve. They were writing and recording songs with radio, MTV and playing concert arenas in mind. “The songs have a real bluesy feel with a definite melodic bass,” as Mark Slaughter later described, “but also have a gutsy, nasty attitude.”

Stick It To Ya, the group’s debut album, was recorded at Red Zone Studios, Studio 55 and Pasha Music House in Los Angeles, California, from May until June of 1989, with Strum and Slaughter producing. When the record was finished, the band still didn't have a name. At the last minute, against Mark's initial thoughts, they “christened” the band Slaughter. The release of Stick It To Ya was slated for January of 1990.

Prior to the record's release, the band conducted intense test marketing. Twenty Slaughter songs were played for groups of listeners in four cities, including Chicago. Many of their favorites were the ones that made the band’s first LP. Stick It To Ya also went into the record books as the first on its label, Chrysalis, to be released only on CD and cassette, with no mass market vinyl edition, with a limited number of 5,000 of them sent to special fans and media members.

While describing the idea of the band, Mark Slaughter asserted that it was “to bring emotion back into rock ‘n’ roll”. The four also characterized their music as “very energetic and very raw". “Although our name is Slaughter, take the S off and it's laughter,” Strum jokingly stated in an interview, “It's not a thrash group, it's a fun group". "It's a real rock 'n' roll band. That's what we wanted,” he added. According to the band, all songs had a true-life meaning. “They're either about something that we went through or something we both perceive a lot of people go through but can't get a chance to express for themselves," Strum explained.

Critical reception was positive, with major outlets calling the album “a smart, sassy pop-metal effort", “full of musical talent and is definitely one of the finer tastes of metal today”, also adding that “with their first hit single, Slaughter is on their way to stardom with a rapid pace that can't and won't be stopped”.

Slaughter’s first hit single, "Up All Night", directed by Michael Bay, debuted on Headbangers’ Ball and got enough calls to hold down the No 1 spot on Dial-MTV for eight weeks in March and April of 1990.

The cover of Stick It to Ya caused some controversy when the record was released. It drew protests from feminist and antiviolence organizations for depicting Lori Carr, then Ratt guitarist Robin Crosby’s girlfriend, bound to a carnival wheel of a knife-thrower with blades tossed dangerously close. Responding to the criticism, Strum affirmed that it was not intended to be anti-women. "Actually, that's supposed to be like the wheel of life," he said. "And we wanted it to be us strapped on it. But the record company seemed to think she was better looking than we are, and they're right."

Strum stated that “this group was actually formed at the Record Plant in Los Angeles, rather than by going out and playing the club circuit”. Slaughter made their live debut on May 4th, 1990. That night the band opened for Kiss on the Hot In The Shade Tour in front of 10,000 people in Lubbock, Texas. The triple rock bill also featured Faster Pussycat. After stepping off stage, the band was awarded a gold record, signifying 500,000 copies sold for the first album.

With the help of heavy airplay Slaughter received on MTV and following support slots to Kiss on their American tour, Stick It To Ya took off and became the band's most commercially successful album that was certified Platinum three months later. It peaked at number 18, during its six-month residency on the Billboard 200 album chart. The band's success was celebrated at DC-3 Restaurant, located on the landing strip of Santa Monica Airport near Los Angeles, keeping with the theme of Slaughter's single and video, Fly To The Angels, which also reached No.1 on MTV.

A follow-up, Stick It Live, a live mini-album, featured five live versions of songs from their debut release, recorded on opening dates with Kiss. The EP, Stick It Live, sold 500,000 copies, certifying Gold. The same year saw the release of Slaughter’s first long-form video, titled From The Beginning, which included their very first clips, plus behind-the-scenes filmed on tour with Kiss and in hotel rooms across the country. Ultimately, it was certified Gold.

In August 1990, while still on the road with Kiss, the band participated in the MTV Celebrity Challenge at the Denver Grand Prix along with members of Motley Crue, Skid Row and Winger, among others. Dana Strum was fifth in the race that was run as a support event for the featured Indy-car race in the inaugural Denver Grand Prix weekend.

Later, in September 1990, Slaughter had their UK debut performing at Rock City, London's Marquee and the Hippodrome.

By December 1990, all members of Slaughter had moved to Las Vegas, Nevada officially becoming the first internationally recognized hard rock band based in Sin City. The four-piece played their first-ever concert in their hometown of Las Vegas on December 15, 1990. The day before the show, in Los Angeles, the band boarded the MGM Grand Air party plane to Vegas along with nearly 40 radio station contest winners from all over the U.S. Upon landing, the party continued by the Hard Rock Café, where the mayor of Las Vegas proclaimed December 14 Slaughter Rock Band Day and changed the name of Las Vegas Boulevard to Slaughter Boulevard for the day. In addition, the band got the keys to the city. The big homecoming event was covered on national TV.

In January 1991, Slaughter won the American Music Award for Best New Hard Rock/Heavy Metal Artist, and Stick It To Ya album exceeded 2xPlatinum status. In the meantime, to further the band's reach in America, Slaughter shot and released the third music video, Spend My Life, which charted at No.1 on MTV.

We’ve spoken very openly that we don’t. A lot of people said that was totally wrong, that’s not rock ’n’ roll. But I want to be a musician, not a drug addict. I wanted to play music and make people feel good.

— Dana Strum on the band's attitude to drugs

Around that time, Slaughter kicked off their first European tour with Cinderella which was cancelled that same month because of the Persian Gulf crisis. Instead, they performed a number of free shows on the Poison and Trixter tour. "It sure beats sitting around and doing nothing. The money wasn't in the budget to pay us and tickets were already being sold so we decided to gamble that we'd earn enough in T-shirt sales at the show to cover our expenses,” Strum clarified. The band also travelled to New York to tape the MTV Unplugged show, where they played an all-acoustic set, something they had never done before.

From the very beginning, the band was very vocal about the fact that they didn’t do drugs. During an interview, Dana Strum maintained: “We’ve spoken very openly that we don’t. A lot of people said that was totally wrong, that’s not rock ’n’ roll. But I want to be a musician, not a drug addict. I wanted to play music and make people feel good." On March 23, 1991, as part of an effort to raise money for the Miami Coalition for a Drug-Free Community, Slaughter gave a free concert outside of one of the Taco Bell Miami outlets, that was reportedly the band’s favorite food at the time. According to Strum, that was ”the most ridiculously fun thing” they had done since the formation of the band.

While still on the road with Kiss, the band was approached by Interscope Records to write a song for the movie Bill & Ted’s Bogus Journey, starring Keanu Reeves. Although Slaughter was committed to opening Cinderella’s tour across North America, Dana Strum and Mark Slaughter wrote the idea in a conference room at a hotel in San Antonio, Texas. A week later they stopped in a studio in Vancouver, Canada to end up tracking the song Shout It Out that would later go Gold. A music video featuring scenes from the movie was made to accompany the single.

1992–1995: Living The Wild Life

After completing the tour with Cinderella and taking about two weeks off, Slaughter promptly started work on their second studio album. According to Blas Elias, like their first record, the follow-up was written almost the same way in the living room of Mark Slaughter’s house with a drum machine, a four-track, a small guitar, and a bass. The band did three sessions of demos before tracking the songs for the record to keep that same great vibe, “making sure nobody was getting tensed up in the studio”.

Recording for Slaughter’s sophomore studio LP The Wild Life began in October of 1991 in the same studio the band tracked their first, The Red Zone in Burbank, California. Tim Kelly remarked in an interview that after playing 300 live shows the band had “become a lighter, leaner, meaner machine”. Once again, the drums were recorded at Pasha Records. When asked about the recording of Slaughter’s second album, Blas Elias told The Modern Drummer magazine, “Dana grew up there. When he was starting out as an engineer, he was sweeping floors at Pasha and working for [owner] Spencer Proffer, so he knew the studio really well and liked the sound of it. And of course, when you have a good thing, you don't want to change it.”

Discussing The Wild Life, Dana Strum and Mark Slaughter inevitably mentioned classic rock giants like Queen, Boston and Journey. While Strum characterized the album as a “harder-edged record”, music critics described Slaughter’s second studio effort as “over-flowing with quick 'n' catchy riffs, memorable melodies, layers of vocal harmonies, and stretches of sound effects”. They also took note of the stylistic similarities with Queen stating that it was “hard to believe that Brian May never walked into Burbank’s Red Zone Studio during the four-month period Slaughter recorded The Wild Life”.

The Wild Life contained 13 tracks, all of which were again co-produced by Dana Strum and Mark Slaughter. The only song that didn’t make it to the disc and cassette was “The Shuffle”, which exclusively appeared on Slaughter’s second home video released in tandem with the record.

In an interview with Chicago Tribune, Strum proudly stated that Slaughter was "the only self-produced, self-written" new American rock band at the time. He added, "When the fans hear something by Slaughter, they know it's ours.” Kelly explained: "Slaughter doesn't try to clump our music into one style. It would be a lie for us to play just one type of music. This record reflects our various influences.”

Two months before the official April in-store release date of the album, as part of the most ambitious fan thank-you at the time, Slaughter sent out a six-song demo tape of The Wild Life to a large number of active members of its fan club. Strum later explained that it was their “way of giving the fans something the regular public couldn’t get". The cassette had the same cover as the album but was stamped “Slaughter Bootleg Demos”. It also featured interviews and comments with the band.

Following the release, The Wild Life album debuted at No.8 on the Billboard album chart in April 1992 and continued the commercial success of Stick It To Ya.

Dana Strum and Mark Slaughter performing live at California State Fair in 2010

Accompanying the album, a home video with the same title, "The Wild Life", was released. It was a 72-minute long documentary of the making of the album, also including profiles of the band members. Later, it became the band’s second home video to certify Gold. It featured the title track video as well as videos to "Days Gone By" and the unreleased at the time clip of "Mad About You". In addition, it contained the video of the recording of "Times They Change" that was inspired by Slaughter's European tour during the Gulf War, among others. Describing the documentary, Dana Strum explained that he “wanted to show more than the usual band on the road, in the tour bus, leaving the hotel, signing autographs”. “This one walks you through the whole experience of coming off a surprising first record and embarking on the second with a harder direction,” he added, “You get to see the writing of "Real Love" and the actual recording of the demo.” In fact, all of the music on the home video, except for the finished video clips was Slaughter working on demos.

The controversial cover art for The Wild Life, a 17^th-century line drawing that had been used on the cover of Smithsonian Magazine, once again was met with some criticism. It showed a man cracking a whip high over the head of a child who shields himself as he holds a guitar. According to the band, the art was supposed to show the adults of the world trying to oppress the spirit of youth. Guitarist Tim Kelly explained, that they were trying to convey a positive image, not a negative one. "Mark and Blas came from families where they were supported in their musical interests," noted Kelly. "When we saw this picture, we saw Dana and myself as the child who was not supported in his ambitions. This album is dedicated to the kids who have Black Sabbath cranked up to 11 on their stereo, with a chair propped under the door handle and their mother screaming "Turn it down!" Kelly remarked.

The tour in support of the record launched on June 9 in Portland, Oregon, as part of a triple bill with Ozzy Osbourne and Ugly Kid Joe. By July of 1992, The Wild Life proved to be another Slaughter’s success as it was certified Platinum in the United States. Around this time, the music video for "Real Love" was released and became the band’s first world premiere.

Soon, the tour with Osbourne was cut short because of the non-cancerous nodule found in Mark Slaughter’s throat. It required surgical attention that was successfully performed in August 1992. But Slaughter’s lead singer immediately began “complete vocal rest”. “He had to write everything down," Strum stated. By December Mark Slaughter was back behind a microphone as the band performed on the Dick Clark's Halloween Special from Universal Studios in Hollywood, California. The four continued to tour with the Damn Yankees until midway through the 1993 season.

In September 1992, Dana Strum hosted a Rockline show filling in for Bob Coburn, when his special guests were Joe Satriani and his band and Bonham.

After receiving the most media attention for their second CD effort, the band began to make arrangements to work on their next Chrysalis release.

1995–1998: Fear No Evil

The writing of Fear No Evil, Slaughter’s third studio album, in Las Vegas seemed to start out like all other records thus far. Later, the band found a studio in Los Angeles that they really liked. However, they were informed it wasn’t available. Instead of looking for another place, they bought the building and all the equipment and named it "Slaughterhouse". Later, when the album was finished, they moved everything out of the building and “it no longer exists”.

Meanwhile, in March 1993, midway into writing, guitarist Tim Kelly and then tour manager were arrested in Las Vegas by drug enforcement officials for a six-plus-year-old charge involving narcotics trafficking. From this point, until the record was completed, it was under question if Tim Kelly would ever tour with the band again. A trial was held in Philadelphia where the band testified on behalf of their bandmate and “he got off on all charges”. In July, to make matters worse, Strum’s dirt bike was struck by a drunk driver within a half-mile of his house in Las Vegas, Nevada, causing 17 broken bones including his left wrist and two fingers on the left hand he plays bass with. He later admitted that if he hadn’t been wearing a helmet he’d be dead.

Things began to improve again in December 1993, when the band headed to South America and began 1994 touring, this time as headliners, in the Midwest. Fear No Evil was completed in February 1994, followed by the tour with Damn Yankees that started that same month. By that time, the band’s record label, Chrysalis, was sold to EMI. At first, the band saw it as “a very positive thing”. Speaking about that management change, Mark Slaughter asserted: “They understand the music we make, and they can expose us to people that like the kind of music we play”. However, according to the band, after flying to New York to debut the album for the record company in the middle of the year, they soon discovered that no one involved in the promoting of their early records was any longer employed by Chrysalis (EMI) records. “When they don't know the names of the songs which made you popular,” Strum admitted, “you're in trouble." Leaning on his credentials as the band’s producer, Strum ended up getting Slaughter out of its record deal, which added another five unproductive months as the band was seeking a new label.

There was interest from five, but Slaughter chose an independent label because Strum thought that “some of the best music was being turned out by the indies”. The band signed a deal with then-newcomer, CMC International Records, a North Carolina-based label that supported “American self-written, self-produced rock ’n’ roll”. According to Strum, "it was definitely a risky decision". "No one knew what was going to happen with CMC at the time, but we were fed up with the corporate thinking of a major label and we liked the hands-on attitude that CMC label president Tom Lipsky seemed to have," he stated. The label also had become the home of '80s hard-rock bands such as Iron Maiden, Warrant, Dokken and L.A. Guns.

After many delays, Fear No Evil was finally released in May 1995, in Europe and Japan. Released as hard rock popularity was on the wane, it failed to have the same commercial impact as its predecessors and received mixed reviews from critics. Fear No Evil was characterized as “not boring”, compiled of a mix of traditional Slaughter rockers with “the Cult-meets-Lou Gramm and Foreigner sound” of their first single “Seaichin’”. “Searchin'" was a stretch from their familiar anthemic rock and the expected power ballad and offered "a good introduction of the more diverse musical style the band is growing into". “It’ll Be Alright" was described as having “a sure Beatles sound to it”, while “Breakdown N' Cry" was noted as Slaughter’s first attempt at the blues. “Unknown Destination”, the band’s final cut, which Strum called their “most aggressive rocker” was influenced by the days when Strum and Slaughter were in a band that toured with Iron Maiden. “The band has grown as people and as musicians, but we still stay true to our kind of music," Strum stated. The band was finally back.

The band became notorious for their lurid album covers. Once again, they kept with the tradition, and Fear No Evil, similarly, showed a woman being “intimate with a snake”. "Rock and roll is supposed to be lived on the edge," Mark Slaughter said in an interview, adding, "So what we figure is let's see how far we can push it with record covers before stores start threatening not to stock them".

In mid-April, in early support of the album, the band embarked on a long, 18-month American tour that showcased their old hits and new music that “certainly expanded Slaughter’s boundaries”. "We're touring harder now than we used to," Mark Slaughter claimed. They were performing in clubs and theaters across the country six or seven nights a week. “The personable thing is good,” Slaughter added, “I think the band has grown immensely from having to do that."

We’ve never run on our fans. We’re not a band that’s going to shave our heads just because it’s popular. We want to re-establish old memories and tell new fans to come out and hear who we are. That’s our attitude.

— Dana Strum on the band's attitude

A Slaughter show in 1995 was described by critics as “the intense loud party atmosphere event” it had been in 1990. “We’ve never run on our fans. We’re not a band that’s going to shave our heads just because it’s popular,” reaffirmed Strum. “We want to re-establish old memories and tell new fans to come out and hear who we are. That’s our attitude.”

Around this time, Slaughter also released "Rain On", a five-song import EP featuring Elton John's "Saturday Nights Alright for Fighting", the band's first cover song. During the tour across America, Slaughter took a month in the late summer of 1995 to embark on their first tour of Japan. According to the band, the tour was a long overdue overwhelming success. In Japan, due to Kelly's ongoing legal problems, Slaughter had to perform with Vince Neil’s guitarist Dave Marshall, Tim Kelly's long-time friend.

Meanwhile, to beat Fear No Evil's release date, EMI/Chrysalis released Mass Slaughter, a greatest hits package that wasn’t sanctioned by the band. Blas Elias shared in an interview: “In order for us to leave Chrysalis, we had to work out a deal… we are trying to let fans know that Mass Slaughter definitely isn’t the project that we are enthused about.”

Despite a rough ride through the mid-'90s, Slaughter made it through a turbulent time, coming up with music that was still in the vein of what they wrote in 1990. They hadn’t disbanded and had made no personnel changes. Dana Strum asserted: "We were one of the few bands of our genre that has not broken up... never changed our members and never given up." "Our collective decision is to simply make a Slaughter record and not be concerned with passing trends or the business we're in," he added.

1997–1998: Revolution

Slaughter’s fourth studio album, Revolution, was released on CMC International Records in May 1997. Dana Strum and Mark Slaughter wrote all the songs in Nashville, Tennessee, where the band’s lead vocalist moved around 1996. Later that same month, the band kicked off a two-month tour to promote the album.

At the time, Revolution was consistent with the band’s intent to be pioneers in rock technology. The record was among the first to be an enhanced CD. This allowed the public to not only hear the music but to watch it via CD-Rom. Dana Strum maintained that enhanced CDs were “the wave of the future". "It is the marriage of music, computers and video which to us is the logical next step,” he stated, “Today there are only six new releases on enhanced CD, but by the time we put out our next album, I'll bet it will be a common trend."

According to critics, Revolution had a sound, different from the three previous albums. They took note of Mark Slaughter's voice, known for reaching the clouds, was hushed and subdued. The first track, "American Pie", was described as offering boogie-woogie riffs along with “earthy lyrics laced with references to psychedelia”. "There are a few different areas we explore," drummer Blas Elias said responding to the criticism. "We always try to do that with every album. There's always going to be the main style that we kind of like and have always done real well with, but we always try to experiment,” he added. Nonetheless, with the crossover of alternative rock music in the early '90s, Slaughter, like many other hard-rock bands, struggled to maintain commercial success. In an interview, Blas Elias expressed disappointment over the fact that although some radio stations were giving the album airplay, it was still difficult to get MTV support and radio play.

By this point, the movement toward alternative rock killed many careers for big-hair metal bands, however, Slaughter along with Dokken and Warrant were reliving their glory days opening for Alice Cooper on its first of what would become many package tours. The band toured extensively in an effort to capitalize on the resurgence of interest in the hard rock of the late ‘80s and pre-grunge ‘90s. The same year, Slaughter embarked on another package tour, this time with Motley Crue singer Vince Neil who had performed with Tim Kelly, Mark Slaughter and Blas Elias at a Las Vegas charity event earlier in the year. Ironically, that’s when the band met Jeff Blando, a talented young soundman and guitarist from Orlando, Florida. After the tragic passing of Tim Kelly, he would become the fourth member of Slaughter.

1998–1999: Eternal Live and Rock Never Stops tour

On February 5, 1998, Slaughter’s guitarist, Tim Kelly, was driving on rural road Route 96 in Arizona when an 18-wheeler jack-knifed and collided with his car. He died of injuries in Baghdad, AZ. He was 35.

The terrible news came when Slaughter was compiling tracks for its planned live album for CMC International. The album the band was finishing at the time of Kelly's death, Eternal Live, turned out to be a tribute to the late guitarist. The 12-song collection of live tracks, recorded in late 1997 in Mexico City in front of more than 20,000 fans and hometown Las Vegas, featured some of the last moments on stage for Tim Kelly. "We'd been recording shows for a live album, but when Tim died, we decided that these were the shows we had to use because it was his last times with our fans," Mark Slaughter would later explain. Dana Strum would agree: "And I think he'd be pleased that his last recordings were not just in the studio, but were with our fans there too."

The album was full of memories. Five of the songs on Eternal Live were Top 40 radio tracks, and six of them were No.1 MTV video hits. It also contained Slaughter epics "Up All Night", "The Wild Life", "Mad About You" and their melancholy anthem, "Fly To The Angels". Another enhanced CD from the band, Eternal Live, revealed biographical text and some live concert footage when popped into a CD-Rom drive.

The band members were grieving at the death of the guitar player.  Uncertain if the band would continue or tour after Tim's passing, the only logical decision for them to consider was to recruit Jeff Blando, former guitarist for Left For Dead, who had been a friend to Tim Kelly and  had toured with the band the previous summer as a front of house sound technician. "He was just the obvious, logical choice," Strum said of the guitarist who was chosen without an audition. "He knew the vibe, and he and Tim were friends... In fact, Tim was the first guy who came to the rest of us and said, Have you heard this guy play?" "It helped us pad the loss by bringing in another family member," Strum remarked.

The band rehearsed with Jeff Blando during the last week of May 1998 with the only goal in mind to continue and make this work. They were committed to taking part in the Rock Never Stops tour, which began in mid-May and ran through mid-September, on the same bill with bands like Quiet Riot, Warrant, Firehouse and L.A. Guns. "While we were obviously in shock at first, none of us believe he would want anything but to have us keep the upbeat and positive message of Slaughter's music out there in the world," Dana Strum explained, speaking about their decision to continue touring after Tim Kelly’s passing. Slaughter’s first performance without Kelly was in Salt Lake City in June 1998, as part of the Rock Never Stops tour, with Blando being received by the audience with open arms.

Slaughter continued touring on the Rock Never Stops tour for which Strum came up with the name and concept to showcase bands from the so-called "hair-metal" era. Apart from Slaughter, the tour packaged acts from that scene included Whitesnake, Vince Neil, Warrant, Ratt on single bills, who were playing to as many as 16,000 fans.

1999–2001: Back To Reality

After overcoming all sorts of obstacles and experimenting a bit on its 1997 release Revolution, Slaughter completed their seventh album, named Back to Reality, symbolizing a return to its trademark style characterized by “crunchy lead guitar and ear-piercing vocals”. That marked the first joint writing effort involving all four band members and the most challenging recording schedule to date. With the production of the CD beginning only in March of 1999 in Las Vegas, the album was released on June 29, 1999.

Dana Strum and Jeff Blando on stage in 2018

In a press release for their new album, Mark Slaughter admitted: "We did stray from our true musical roots on the past couple of albums, but this time we just went in and made a true Slaughter album. This is who we are and who we want to be." Dana Strum seconded that, stating, "That's why we're calling it Back to Reality." "A lot of bands that started in our time felt the pull to sound like the current trends over the past few years and we were no different,” he added, "But now we've made an album for us, not for radio stations or anyone else for that matter."

Back To Reality was the band’s first recording featuring their new guitar player, Jeff Blando. His style was described as “similar to guitarists such as Randy Rhoads and Zakk Wylde”. The album generally received positive reviews from music critics and was described as “a solid entry in the torrent of mainstream rock”. It was also noted that, with Jeff Blando filling Kelly's void, “the album screams out of the gate with a pair of adrenaline-pumping rockers, "Killin Time" and "All Fired Up." Another key track is "On My Own," a power ballad that should prove extremely radio accessible”.

Slaughter began a supporting tour for the new album, joining Quiet Riot, Night Ranger and headliner Ted Nugent on the Rock Never Stops Tour. Early stops on the tour were witnessed by 8,000 to 12,000 fans per night. Strum remarked: ”It’s no wonder hard rock music has made a comeback.” “The music of all hard rock bands will last the test of time because it has a real positive memory,” he stated. “It brings back great, positive feelings. It’s supposed to make you feel good, and that’s what it does every night.”

In an interview, Strum also mentioned that 60 American rock stations were playing his band’s new material. “That’s five times the amount of airplay we’ve had in the last four years”, he said. Around this time, the band was also scheduled to appear in a VH-1 special Where Are They Now? that was slated for release in the summer of the same year. In September 1999, Slaughter was featured in a major, full-page story in Forbes, marking the increase of the interest from media, when the band did more press interviews, various TV and radio shows than in previous years.

The next year, in October 2000, the band completed a hugely successful 60-city tour with Poison, Cinderella and Dokken, “proving that rock is still alive and well”. 2001 was marked by Slaughter taking part in The Voices of Metal tour, which included Vince Neil of Motley Crue, Stephen Pearcy's Ratt, and Vixen.

2002 - present

Although Slaughter has not been much in the headlines in the last 20 years, they never officially disbanded the band. The group took part in a number of tours, mostly in the USA, most of which pair the band up with other classic metal and hard rock groups from the same era. While the band has not released any new studio material since Back To Reality, they maintain their following and continue to attract respectable crowds at their shows. The band has performed concert dates each year for the past 32 years in all 50 states and different countries.

In 2003, Slaughter joined headliner Whitesnake on the annual Rock Never Stops tour, also featuring Warrant and Kip Winger, sponsored by VH-1 Classic television. The same year, Capitol records re-released the first two Slaughter CDs Stick it to Ya and The Wild Life, featuring 24-bit digital remastering, additional photos, bonus tracks and liner notes written by Dana Strum and Mark Slaughter.

Dana Strum and Mark Slaughter live in West Fargo, North Dakota, 2008

2004 was marked by the release of a DVD-A titled Then and Now that combined 12 songs and 50 rare photos of the band over the years. Slaughter toured from March to November headlining various venues. In 2005, the band and VH-1 teamed up to release a CD of the band’s unplugged called Stripped which kicked off with a sell-out performance in Hollywood, California. The band toured during the year and broke new ground with casino performances and SRO shows.

On March 15th, 2006, the VH-1 Stripped DVD hit the retail stores. 2006 was also marked by the release of a DVD that contained live performance footage and band camera footage shots over the years. The band continued touring. In 2007, Slaughter was featured on a compilation CD, Pacific Rim, that became Platinum within its first week of release. The group also filmed many of its live performances for a DVD release. In January, the band joined Vince Neil of Motley Crue on a cruise ship playing along with Skid Row and Ratt. It was reported by the band that in 2007 Slaughter’s music was played more on radio and the internet than in the three previous years combined.

Slaughter performed in front of 38,000 people at the world-famed Rocklahoma Music Fest in 2008, and later the same year participated in a full summer tour with Vince Neil. In June of 2012, they came over to Europe for the first time to take part in the Sweden Rock Festival. According to the band, in 2015, Slaughter, continued to tour extensively and had performed more than 300 shows since 2010 throughout the U.S., Europe, Canada and Japan.

Up until now, Slaughter has been touring headlining clubs, theaters, casinos, and rock festivals taking an unavoidable break in 2020 due to the then-burgeoning COVID-19 pandemic.In early 2021, Slaughter teamed up with Kiss My Wax Records for a limited reissue of Slaughter’s Fear No Evil album featuring the Definitive Edition of a three-LP box set, sold out within weeks, that was signed by the band, and Standard Edition of a two-LP gatefold set. That was the first official pressing of Fear No Evil on vinyl.

The Slaughter philosophy

From the very beginning, Slaughter has been projecting an image that is “drug-free, down to earth, hard-working, but fun-loving the four-man band from Las Vegas, Nevada. As characterized by Lonn Friend, then editor of RIP magazine, “Slaughter comes across as an honest hard-working band.” “That’s a big part of their appeal,” he proclaimed.

Rock in Vegas

After all four members of Slaughter moved to Las Vegas in late 1990, it has been considered the band’s hometown. At the time, Vegas wasn’t a welcoming place for hard rockers. “We were writing and creating things that didn’t sound like anything that we were hearing anywhere near town,” Dana Strum stated. “It was either old standards or blues-rock.” Besides, coming from Vegas didn’t help the band break into the mainstream, either. “Coming from Vegas almost was a little bit of a hindrance because we weren’t in the Hollywood scene,” Strum recalled in an interview. “At that time, that was kind of a breeding ground for where so much of this music supposedly had to come from.” But he takes pride in proving rock 'n' roll existed in a town primarily known for lounge singers and showroom headliners along the Strip. "It absolutely makes you feel unbelievable that you pioneered something that people said wasn't possible at the time," Strum said. "In a place that was known for its older entertainment, and for not having a rock scene at all, we managed to do it."

No Drugs

Although originating in City of Sin, reportedly no one in the band does drugs. Mark Slaughter stated that nobody in his band would go near the stuff as “they're having too much fun without it”. In response to a question regarding the topic, Strum admitted: "I think our music is in a genre often associated as drug-related. Bands like Guns 'N Roses were coming out with statements saying that drugs were fun to do. I felt like I don't want to read that.” He also added: “When you become popular you have the ability to influence a lot of young people. I don't want to influence people to blow their minds on drugs."

Fans come first

While the foursome doesn’t do drugs, but they do make time for their fans. Slaughter has been known for their credo “Fans come first”. "It's been our feeling from the beginning that the fans come first," Strum asserted in an interview. He claimed that without them the band “wouldn’t have had a chance”. The band has a strong belief that it's the fans that brought them to success, it was “the listeners who have believed in our music and have stood behind us”. Slaughter is one of the very first bands to offer a "Meet & Greet" for its fans and continues to do so today. “I was very into Led Zeppelin and the Beatles, and Black Sabbath, and whoever,” Strum recalled in an interview with Chicago Tribune, “I would've died if I could have met my hero. I never got that and I always thought that if I’m lucky enough to do this for a living someday, don’t I owe the fans something in return? I think I do.”

Slaughter is known for having done things like accepting a Philadelphia fan’s invitation to crash at his home for a couple of nights and jamming with another fan in his North Carolina garage. “That was probably the wildest thing we ever did,” Strum admitted. In March 1991, Slaughter promised a lucky fan that they would do a concert in his garage. And they kept their promise by setting up a couple of amps and borrowing a drum set from a local band. The radio contest winner turned out to be a guitar player so they “jammed with him” and then they went into his living room and played some acoustic guitar. But the band’s biggest gesture was to send out a six-song demo tape of its second album The Wild Life to the active members of its fan club.

Fun with a capital F

Fun with a capital F has always been another Slaughter’s credo, even when grunge music took over the Billboard magazine charts in 1992 and most of the songs there were about "apathy and alienation". “We’re a very positive band,” Mark Slaughter stated, ”We think what definitely comes from Slaughter is a positive attitude. We have heavy songs and stuff, but we’re still saying: 'Hey—have a good time in your life and live your dreams!' If you have a dream, then reach out and go for it.” Strum agreed in an interview that their "music is honest and fun". He reaffirmed: "There hasn’t been a band since Van Halen that has tried to give good times and fun. None of us advocates drug use none of us drinks and thinks that the band puts across an honest approach.”

Complete artistic control

The band has always stated that they wrote and produced all their albums themselves. Strum proudly stated in an interview that Slaughter is a "self-produced, self-written American rock band”. Mark Slaughter seconded this, stating: "I think Dana and I were the only band of our genre to produce our own music. We had complete artistic control over every aspect.” He also added: ”We didn’t have to make it or tailor it to this producer’s idea or this A&R guy’s vision, we didn’t have to write this song or that song; we just made a record and it felt great.".

2007–present: Vince Neil band

Dana Strum with Vince Neil live in 2018

In 2007, Dana Strum joined Vince Neil’s solo band. The decision to recruit Strum as bass player was made at Jeff Blando’s suggestion, who was asked to assemble a backing band for Neil. Initially, the idea was met with mixed feelings from the Neil’s management team. Though reluctant, eventually they agreed, and Vince Neil band including Dana Strum on bass, Jeff Blando on guitar and Will Hunt on drums, who later was replaced by Zoltan Chaney, have been touring and playing various venues such as casinos, theaters and music festivals ever since.

The band’s set usually includes a healthy selection of Motley Crue songs, songs from Vince Neil’s solo albums and some covers. “He likes to surprise people,” Strum explained. “He likes to do the more obscure Motley Crue songs, the ones that Motley doesn’t necessarily do on tour. And for the covers he likes to a lot of stuff that influenced Motley Crue. People are in for some real surprises.”

Strum co-engineered and played bass on Vince Neil’s third solo album, Tattoos & Tequila, that was released via Frontiers Records and Eleven Seven Music in June 2010.  The album was recorded in the winter of 2009 and also featured Jeff Blando on guitar and Zoltan Chaney on drums. It included two new songs: "Tattoos & Tequila" that was also released as a music video, and "Another Bad Day" both produced by Marti Frederiksen (Aerosmith, Ozzy Osbourne, Def Leppard), and a selection of classic cuts from some of the rock giants that have influenced Vince Neil throughout his musical career. The cover songs were produced by Neil and Jack Blades (Damn Yankees, Night Ranger).

Talent scout

Randy Rhoads

In 1978, Dana Strum played bass in BadAxe and was a regular at the LA Club Circuit sharing the stage with the likes of Van Halen and Quiet Riot. For months he’d watched Randy Rhoads, Quiet Riot’s guitar player, perform with his band. “I would go to the Starwood just to see Randy play,” said Strum in an interview. “It was the first thing for me that wasn’t good or bad – it was extraordinary.” One night towards the end of 1978, Strum finally plucked up the courage to speak to Randy. According to Strum, he told to Rhoads: "You know, there’s gotta be something out there for you, man. You’re just too good.”

Strum ultimately discovered what that something may be several months later. In early 1979, Ozzy Osbourne had been fired from Black Sabbath, and had spent months aimlessly drinking in a room at Le Parc Hotel in West Hollywood. Meager attempts were made by Jet Records to convince Ozzy to at least think about starting a new band. And eventually, in the summer of 1979, he came to catch Strum playing at the Starwood. After the gig, Osbourne offered the hotshot young bassist an invitation to audition for him breaking up Strum’s band right there and then.

“I was a huge fan [of Black Sabbath], so I was very excited to meet Ozzy,” Strum recalled. They agreed to meet the next day at Frank Zappa’s rehearsal studio on Sunset Boulevard. Gary Moore was there. “I had no idea who he was, but he was stunning. When I started talking to Ozzy I ended up saying to him: ‘This guy [Moore] is not the guy for you' ", stated Strum, adding, “But I know the guy you need.” Ozzy ignored that, but he did recruit Strum as his new bassist. The next day he found himself driving Osbourne around LA, checking out prospective guitarists. “He had a list with names and addresses, and we would just show up. It was bizarre,” Strum said. They were going to people’s garages, and apartments, even ran across George Lynch at some point. Strum kept on insisting: "Look, let’s forget this. I know the guy.”

File:Ticket to a BadAxe show at Starwood, 1979.jpg

Ticket to a BadAxe show at Starwood in 1979

In September 1979, Strum phoned Rhoads relentlessly to convince him to audition. He said, " 'You know I told you there had to be something out there for you? Well, you know the band Black Sabbath?’ But before I could get another word out he said: ‘Yeah, man, I really don’t like them’ ". Nevertheless, Strum talked Randy into coming down that night to play for Ozzy at Dalton Records in Santa Monica where Dana Strum used to live and work part-time. Rudy Sarzo, Rhoads’s Quiet Riot bandmate, recalled later that initially Randy was not really interested in auditioning, but agreed simply to get Strum off his back.

By the time Rhoads came down to the studio with his old Gibson practice amp, his old six-band equalizer and his Les Paul, Ozzy, completely stoned, fell asleep. Strum recalled: “I’d booked time at the studio and persuaded Randy to come down and play, and there was no way I was going to let that slide now.” He went in to Ozzy, who wanted Strum to take him home, pulled Osbourne into the control room and made him listen. “‘Okay, we’ll see this Jesus of guitar players!’,” Ozzy said. “I’m starting to wish I’d never opened my mouth. Ozzy wants to go home. Randy says he doesn’t like Sabbath,” recollected Strum. The control room was dimly lit to make Ozzy just to focus on the music. Rhoads was sitting on a stool on the other side of the glass. Strum asked him just to do the guitar solo he did at the Starwood. “It was louder than hell, it sounded huge.” Less than a minute later, passed out Ozzy raised his head, leaned towards Strum and said, “Tell that kid he’s got the job. And then take me home.”

With Rhoads still playing, Strum rushed Ozzy back to his hotel. Then he came back to tell the guitarist the news. The following day, there was a brief meeting at Ozzy’s hotel, during which Randy failed to impress Ozzy by drinking Diet Coke and dressing “very extravagantly.” Nevertheless, few days later, the meeting was followed by a jam session at Mars rehearsal studio where Ozzy, Strum and Rhoads were joined, at Randy’s suggestion, by drummer Frankie Banali. According to Strum, “It was a pretty wild band.” They rehearsed for about a  week and, all of a sudden, Jet Records decided to send Strum and Banali home. In a 1986 interview to Metal Mania, Strum shared: “At that age, it’s a devastating blow to you when you put together something that starts to really click, and you know in your heart it’s gonna work-and all of a sudden it isn’t there anymore. I knew that Randy was gonna happen in a big way, and if I left with any good feeling it was at least somebody was gonna get something good out of it.”

Randy Rhoads went on to record two studio albums with Ozzy Osbourne – Blizzard Of Ozz (1980) and Diary Of A Madman (1981) – and toured with Ozzy’s solo band across Europe and North America until his tragic death in a small plane crash in Leesburg, Florida, on March 19, 1982 “He was the best guitarist I’d ever seen,” Dana Strum said. “It was Randy’s sound – along with Eddie Van Halen’s – that changed the whole way the next generation of guitar players thought about music. The ones they tried to emulate but never could. It was such a tragedy that he wasn’t able to stick around.”

Jake E. Lee

In January 1983, Ozzy Osbourne was in need of a guitar player for his band to replace Brad Gillis on tour after Randy Rhoads died. Again, he enlisted the help of Dana Strum. Strum arranged auditions for 10 guitar players who were supposed to be the best in L.A. at that time,  including Jake E. Lee, lead guitarist for the band Rough Cutt, and George Lynch, the former guitar player for Xciter and the Boyz.

After the auditions, Lynch ended up joining Osbourne on tour, learning the songs and playing at the soundchecks. Apparently, Ozzy wasn’t very happy with George Lynch’s sound and asked Strum to have Mitch Perry and Jake E. Lee audition with him at S.I.R. studios in Los Angeles. The night before the audition they were asked to learn “Crazy Train" and “I Don’t Know". Jake E. Lee wasn’t familiar with the songs and had to borrow the album from a friend to learn them. The next day, he was offered the gig, despite showing up late, not knowing the songs as well as he should have and refusing to do an “off-the-cuff solo” for them. Strum later recalled: “I was told that George might not be the guy. Ozzy, Sharon, and Tommy kinda seemed to fancy Jake and his whole trip and vibe. George was shocked, very pissed and very upset. This was the worst thing for him.”

Jake E. Lee left for England in three days to play the European gigs with Osbourne. Later in 1983, he was featured on Osbourne’s Bark At The Moon album, becoming the first guitarist to play on Ozzy's studio albums after Randy Rhoads.

Other ventures

In addition to playing bass for the past four decades, Dana Strum has kept busy and made a name for himself producing other bands and artists, such as Ozzy Osbourne, Détente, Sweet Savage, White Heat who became Firehouse, Kik Tracee, and Gipsy Kings, among others.

A natural businessperson, Strum has also undertaken a number of business ventures. He’s been serving as the bands manager along with various other duties for Slaughter, as well as for Vince Neil. Reportedly, he was involved in investing in real estate, owned recording and production studios. When big-hair rock faded, Strum started to look more for projects to work on as a producer-for-hire. He's done a number of uncredited jobs, such as “remixing the mono or two-track stereo soundtracks from older movies such as "Capricorn One" for videos that fitted the five-channel home theater systems.”

Dana Strum guest-hosted Heavy Metal Mania on MTV and the syndicated radio program Rockline.

Strum himself observed in a press-release: “You might say that I have this sort of Jeckyll and Hyde personality, I really like business and the behind-the-scenes work in music, but once I pick up that instrument [bass], I become a different person."

Style and influences

In an interview for Circus magazine in 1990, Dana Strum told that he spent a lot of time around R&B music during his childhood when living in Pasadena, California. The population of Pasadena at the time was known to be a highly mixed group of people. He attributed the bluesy feel of much of Slaughter’s music to this early exposure.

Strum would later mention that when he was a teenager he used to play along Black Sabbath and Grand Funk Railroad records in his bedroom, also stating that his first concert was a Black Sabbath/Captain Beyond gig. In 2012, Strum recalled that he "saw the real Black Sabbath" and "just loved" them. He thought that these guys were "onto something different, no one sounds like these people”. He also added: “I love music. I love the Beatles. Nobody sounds like them, you know. It’s so different, so unique, and so interesting.” He affirmed that if it weren’t for Paul McCartney or Geezer Butler, he would have never played the bass. “I think those guys are so good at what they do, and I love what they do,” he stated.

In another interview for Circus, Strum pointed out the heavy influence of Queen. He claimed: “They changed my life in high school. I went from being totally enthralled with Black Sabbath to Queen, with those distorted guitar sounds and wild arrangements. They really gave me a whole new enthusiasm for music.”

Evidence of Strum's tastes in hard rock and metal music can be seen in the list of his favorite albums he shared in 1993 where he listed Metallica by Metallica (1991), Black Sabbath by Black Sabbath (1970), Killer by Alice Cooper (1971), Led Zeppelin II by Led Zeppelin (1969), Back in Black by AC/DC (1980), Revenge by Kiss (1992), Pyromania by Def Leppard (1983), No More Tears by Ozzy Osbourne (1991).

Equipment

One of Strum's V-shape custom basses, 2018

Throughout his music career Strum was most often seen playing custom designed V-shape basses made for him by Arbor Guitars. In a 1988 issue of Circus magazine, it was reported that Strum was using a Korean-made Arbor bass modified with a Badass II bridge. He explained: “It’s got a single Seymour Duncan vintage single-coil pickup which is directly wired into a 500K potentiometer with no tone circuit,” also adding, “It has a maple fretboard, and is a neck-through-the-body model. It’s a simple bass.”

In addition, Strum had two more Arbors at the time — one with a Jackson passive pickup, the other with an EMG active single coil — and a mid ’70s Black Fender Precision that he used in the studio. Strum stated: “It’s still got stock pickups in it. It’s the only one I’ve ever recorded with.” Strum also used Dean Markley .105 gauge strings, a Sunn Coliseum preamp, two Carvin DC-900 power amps and 1330 Carvin bottoms loaded with Electro-Voice 15L speakers. In the past few years, Strum has been using live a white Bluesman Vintage custom Superbird bass.

Discography

Year	Album title	Band/Artist	Record label	Credits	Ref(s)
1976	BadAxe	BadAxe	Earth Breeze Productions	Bass guitar, co-writer, co-producer
1977	She Cried For Me / All You Can Take (Single)		Progrezzive Records
1984	Rules of Attraction	Rod Falconer	MCA Records	Bass guitar
1985	Looks Like Trouble	Danny Spanos	Epic Records	Bass guitar, co-writer
1986	Vinnie Vincent Invasion	Vinnie Vincent Invasion	Chrysalis	Bass guitar, co-producer
1988	All Systems Go
2010	Tattoos & Tequila	Vince Neil	Eleven Seven Music	Bass guitar, co-engineer

With Slaughter

Year	Album/Single title	Label	Billboard 200 Chart Positions	Certifications	Sales	Credits	Ref(s)
1989	Stick It To Ya	Chrysalis	18	US: 2xPlatinum	US: 2,000,000	Bass guitar, co-writer, co-producer
1990	Stick It Live		123
1991	Shout It Out (Single)	Interscope Records	40*
1992	The Wild Life	Chrysalis	8	US: Gold	US: 500,000
1995	Fear No Evil	CMC International	182
1995	Mass Slaughter	EMI	—
1997	Revolution	CMC International	—
1998	Eternal Live		—
1999	Back To Reality		—
"—" denotes items which were not released in that country or failed to chart. "*" denotes Billboard Mainstream Rock chart position

Other notable contributions

Year	Band/Artist	Album/Song title	Credits	Ref(s)
1977	American Dream	Demo	Bass guitar, producer
1979	The Millionaires	Demo
1981	Barry Manilow	Demo	Bass guitar
1984	Ozzy Osbourne	I’m So Tired: Live & More	Producer
1985	SIN	Demo
	Burn (Hellion)	Demo
	Sweet Savage	Sweet Savage
1986	Detente	Recognize No Authority
1987	Rated-X	Demo
	St. Valentine	Demo
1988	Ozzy Osbourne	MTV: Live In Japan
	Firehouse (White Heat)	Demo
	Kuni	Lookin’ For Action
	Frehley’s Comet	Second Sighting/Dancin’ With Danger	Co-writer
1989	Brunette	Smash, Crash & Burn	Producer
1991	Slaughter	Westwood One Live Show
	Kik Tracee	No Rules	Producer, co-writer
	Randy Jackson’s China Rain	Bed Of Nails / Before It’s Too Late	Producer
1993	Gipsy Kings	Greatest Hits
	Sister Whiskey	Liquor & Poker
2003	Dennis Bono	Reflections Of Las Vegas
2015	Erica Chase	Demos / We Can Fly, Paris
2018		The Letter

Soundtracks

Year	Movie/TV series/Video game title	Song title	Band/Artist	Credits	Ref(s)
1984	Up The Creek	Chasin’ The Sky	The Beach Boys	Bass Guitar
1987	Summer School	Animal	Vinnie Vincent Invasion	Bass Guitar, co-producer
1988	A Nightmare On Elm Street IV	Love Kills
1991	Bill & Ted's Bogus Journey	Shout It Out	Slaughter	Bass guitar, co-writer, co-producer
1993	Beavis and Butt-Head (S.1 E.1)	Real Love
1999	Final Rinse	Tongue N’ Groove
	Films That Suck	American Pie
2004	Leisure Suit Larry: Magna Cum Laude (Video Game)	Up All Night
2008	The Wrestler	Dangerous
2010	Fubar II: Balls To The Wall	Fly To The Angels

Dana Strum also produced and co-wrote the themes for the syndicated radio programs “Rockline” and “Powercuts”.

Filmography

Music Videos

Year	Title	Band/Artist	Director	Ref(s)
1983	Lie To You For Your Love	Danny Spanos
1986	Boyz Are Gonna Rock	Vinnie Vincent Invasion	Jeff Stein
1988	That Time Of Year		Nigel Dick
	Love Kills		Nigel Dick
1990	Up All Night	Slaughter	Michael Bay
	Fly To The Angels		Charles Randazzo
	Spend My Life
1991	Shout It Out
	Mad About You
1992	Real Love
	The Wild Life		Tom Calabreze
	Days Gone By		Charles Randazzo
1995	Searchin’
2010	Tattoos & Tequila	Vince Neil
2019	Vultures In The Sky	Detente	Josh Noyes

Documentaries, TV series, and other appearances

Year	Title	Role	Certifications	Sales	Ref(s)
1990	Slaughter: From The Beginning (Documentary)	Himself	US: Gold	US: 500,000
1990	Slaughter: Metalhead Video Magazine (Volume 2)
1991	Slaughter: MTV: Unplugged
1991	Slaughter: Up All Night (TV Series)
1992	Dana Strum: Bass Essentials. Star Licks Master Sessions (Instructional Video)
1992	Slaughter: The Wild Life (Documentary)		US: Gold	US: 500,000
1997	Slaughter: Live At The Hard Rock
1998	VH1: My Generation
2002	VH-1: Where Are They Now (S.3.E.10)
2006	VH1 Metal Mania: Stripped Across America Live!
2011	Rockin the Red Carpet (TV Special)
2014	Quiet Riot: Well Now You’re Here, There’s No Way Back (Documentary)
2014	War of Rock (TV Series)
2022	Randy Rhoads: Reflections of a Guitar Icon (Documentary)
2002	Mötley Crüe's Vince Neil: My Story (Documentary)

Dana Strum is often falsely credited as the guitar store clerk in the movie Wayne’s World (1992). In 1993, in Circus magazine he affirmed: “Although I’ve been told there is an amazing resemblance, the guy in the movie is definitely not me. When they were filming that movie, I was submerged in the studio recording The Wild Life."

Awards & Achievments

Year	Nominee / Work	Award Associations		Ref(s)
		Award Ceremony / Media	Category / Award (Achievement)
1991	Slaughter	American Music Awards	Best New Heavy Metal/Hard Rock Artist
		Circus magazine	Best New Band
		Rolling Stone's Readers’ Poll	One of the five best new bands 1990
		City of Las Vegas	Slaughter Boulevard
		City of Las Vegas	Slaughter Rock Band Day (December 14)
		Metal Edge Reader’s Choice Award	Best New Band 1990
1992	Slaughter / The Wild Life (home video)	Metal Edge Readers’ Choice Award	Best Home Video
	Dana Strum / The Wild Life (album)	3M Visionary Award	Producer, Engineer
	Slaughter / The Wild Life (album)	Ampex Golden Reel Award	Studio Album recorded and mixed entirely on Ampex audio tape that achieved gold record status
2019	Slaughter / Stick It To Ya	Rolling Stone	50 greatest hair metal albums / #31
	Vinnie Vincent Invasion / Vinnie Vincent Invasion		50 greatest hair metal albums / #39
	Kik Tracee / No Rules		50 greatest hair metal albums / #46

See also

• Slaughter

External links

• Historical interview with Charles England